On May 30th, the 618 promotion is about to start, and the first 618 "most worth eating" list will be released. According to the data of e-commerce sales and user praise, as well as the 27 top fresh food products recommended by buyers on the 618 Hall of Honor for Fresh Food Quality, these 27 products are considered to be the highest quality and most distinctive during JD 618 , the most representative fresh food products.
On the same day, JD Supermarket also announced that it will sell ready-to-eat sea cucumbers with the lowest price on the entire network during 618.
The list was released by Jingdong Supermarket. At the press conference, Jingdong Supermarket also released its own product selection strategy for the first time, disclosing the methodology used by Jingdong Supermarket buyers to select products.
The first products on the 618 "Most Worth Eating" list were all selected through JD Supermarket's product selection methodology. Milk was the most on the list, with three types in total. Including, the protein content per 100 ml is as high as 6.2 grams, almost reaching the ceiling of protein content in domestic dairy products, and the average increase of more than 200% in Jingdong Supermarket for three consecutive years is "stuffed with a cow's ice-extracted thick milk"; issued by the world's largest dairy country New Zealand Organic Certified Anchor milk; especially for lactose intolerant people, produced by extremely rare cows containing the A2 gene, a2 children's milk containing natural A2-β casein.
There are also three types of dairy products on the list, including Anmuxi yogurt, which is reverse-customized using JD.com’s big data to help rural revitalization, and is added with kiwifruit from Xiuwen, a natural high-altitude production area in Guizhou; Miaokelando mousse cheese with a cheese content of more than 70% ; OATLY x Joy co-branded Doga oatmeal ice cream without trans fatty acids, zero cholesterol, zero lactose, and added dietary fiber.
There are also three pre-made dishes on the list, including the pre-made dish CP Chia Tai Food Chef Yi Pepper Pork Belly Chicken that can best restore the taste of Cantonese restaurants; Zerolodai Iceberg Lava Chocolate Box Cake with Animal Cream.
In addition, Fresh Meat also has two products on the list, including Xiaoqin ready-to-eat sea cucumber cooked in a restaurant with innovative technology and taste, and the American Wagyu Paulo shoulder selected by 14 Michelin restaurants in the United States.
In terms of staple food condiments, there are also four top delicacies on the list. Including, it takes only 30 minutes from wrapping to bagging and sealing, and the Wufangzhai rice dumplings are quickly locked and fresh, and the freshness is preserved to the greatest extent; the raw material is large prawns from Dongshan Island, Fujian, and the protein content is several times higher than that of fish eggs. Dozens of times the amount of grain pan Jiujie dried shrimp; produced in Xishuangbanna, has a century-old planting history, but is unknown, the taste is extremely soft and glutinous, only the thumb is long "Yuxiang Yunnan Xishuangbanna Thumb Small Corn"; produced in Inner Mongolia Grassland, Cold-pressed first-grade flaxseed oil from flax commune, which is good for cardiovascular and cerebrovascular, ready to eat after opening the bag.
In terms of snacks, there are three extremely special products on the list. Including, zero contraindicated ingredients for pregnant women, spicy sticks, spicy adzuki bean glutinous rice noodles for pregnant women to relieve cravings, and childhood dried tofu snacks; the raw materials are Ghanaian cocoa beans, New Zealand milk, and Indonesian coconut milk from the golden production area, and the taste is as dense as ice cream. Zhong Xiaoqiao chocolate; replace the imported Qiaqia domestic fresh macadamia nuts through large-scale domestic planting.
As for drinks, there are four drinks from the most classic producing areas on the list. Including, HOGOOD Yunnan arabica coffee from Baoshan, Yunnan, a gold production area at high altitude in the world, which adopts four different green bean processing methods; sinloy Xinlu hang-ear coffee, which adopts three-dimensional extraction technology and highly restores the taste of hand-brewed coffee. Specially developed for the Chinese market, the lychee-flavored Perrier Perrier (Perrier) has a limited flavor; finally, Jingdong Supermarket also put the 20th anniversary custom Puer tea gift box of Gongming Jingdong, which can taste 20 flavors in 20 Pu'er tea mountains in Yunnan Into the finale of the list.
JD Supermarket’s product selection is divided into two steps: product selection analysis and product selection survey. Among them, product selection analysis is mainly research and analysis, which studies five aspects including policy trends, industry conditions, user needs, own advantages, and competitor status. Through product selection analysis, select the direction of commodity categories, such as commodities of a certain type, a certain price range, and a certain product characteristic.
After product selection analysis, the second step is product selection survey, which is the most competitive advantage of JD Supermarket. Buyers are required to go to the place of origin and the factory to carry out a lot of on-site work.
The field survey of product selection is carried out around the three aspects of better, more economical and richer, and is divided into seven steps. In order to select products with better quality, it is necessary to go to the production area, the source of production, and the factory to conduct extensive on-site inspections; conduct a large number of experience evaluations on the same type of products; and carry out laboratory tests for various performance indicators of the products. In order to get the lowest price, it is necessary to compare prices of different commodities; to reduce intermediate links and find the source of production; to reduce costs through exclusive customization and mass purchases. In order to increase the richness, it is necessary to exhaust all subdivided product categories for each type of product and absorb as many brands and merchants as possible.
JD.com 618 is a good start and benefits are added. On May 31 and June 1 for two consecutive days, users can receive 3 subsidy coupons worth 200-20, with a total value of up to 120 yuan. Come to JD.com to unlock a quality life.
This year’s JD.com 618, the purchase of JD Supermarket’s self-operated and open platforms to participate in the 618 promotional products will support 30-day price protection for all categories from 20:00 on May 23 to June 20 (except for “special products”). Purchases of JD.com's "10 billion subsidy" and JD.com's "Great Super Value" venues can enjoy the "double compensation for expensive purchases" service.