Not long ago, we reported that Yikaid, a water purifier brand, moved its "aircraft carrier booth" to the home appliance industry exhibition. Not only the live audience went to check in one after another, but the online readers also felt amazing and called 666 directly.
Where does the public excitement come from? I think it is because "heavy weapons" such as aircraft carriers, like satellites, missiles, and space shuttles, are usually invisible and intangible. Everyone thinks this field is very mysterious. In fact, the essence of aircraft carrier-level technology is high-end manufacturing. Like other industries, many technologies are popularized for civilian use and are closely related to our lives. This is actually more common than we think.
No, the story of Yikaid and the aircraft carrier is still going on.
On May 18, the unveiling ceremony of the world's first aircraft carrier-level joint water purification laboratory was held in Sanya, and the cooperative products were also officially unveiled, indicating that Ekaid's aircraft carrier-level water purification technology has taken another important step forward .
We all know that an aircraft carrier is a huge steel giant ship integrated with mature technologies. Is it necessary to set up an aircraft carrier-level joint water purification laboratory for such a small matter as domestic water use?
The seemingly unexpected cooperation fits perfectly with the essence of technology. It is said in the "Tao Te Ching": For the stream of the world, Changde is inseparable; for the style of the world, Changde is not inattentive.
The commonality of good science and technology is to have the world in mind and be virtuous to all families. China's aircraft carrier protects people's safety, which is a typical symbol of industrialization, mechanization, and informatization, and is the world's style; Yi Kai De escorts people's water, allowing aircraft carrier-grade clean water to flow into every family like a stream, which is the world's stream.
From this point of view, Yikaid uses the spirit of the Chinese aircraft carrier to manufacture water purifiers, which has a kind of "should have been done" of returning to the origin of technology. Therefore, we can't wait to enter the world's first aircraft carrier-level joint water purification laboratory to see what the aircraft carrier-level water purification technology that should have entered daily life can bring.
sailing to dark blue
The only way to upgrade water
"Now that the quality of tap water has become higher, it is no longer soy sauce water. Is it really necessary to pay attention to water purifiers?"
Coincidentally, the aircraft carrier has also encountered a similar problem, "Now it is the information age, is it still necessary to pay attention to the aircraft carrier?"
The answer is of course: yes.
The reasons are quite similar:
First, the complex and diverse environment.
An aircraft carrier is a comprehensive city, carrying increasingly diverse tasks. Looking at household water use, high-quality water sources not only attract high-net-worth families, mothers and infants, but ordinary families have also begun to raise water standards. At the same time, clean water has also expanded from a single "drinking entrance" to various water usage scenarios such as laundry, bathing, and vegetable washing. It is becoming more and more difficult for traditional water purifiers to meet such a rich, extensive and high-quality water demand.
Second, the demand for increasingly precise.
The external environment has become more complicated, but the requirements for the accuracy of the aircraft carrier's hit are even higher. The same requirements are also reflected in household water purification. Faced with increasingly complex kitchen and bathroom appliances, traditional water purifiers are difficult to cover everything. The water output and filtration accuracy cannot be balanced. Users often have to wait impatiently during cooking. Accurately solving the pain points of water use in kitchens and other scenes has become a top priority.
Third, gradually recognize China's high-end manufacturing.
Like aircraft carriers, many root technologies and precision manufacturing of water purifiers come from Europe and the United States. For the first time, I know that the water from the tap can be drunk directly without boiling, and I still watch American and Japanese dramas. Therefore, when choosing high-end water purifiers, everyone tends to prefer European and American brands. In recent years, China's high-end manufacturing has become more and more recognized for everything from aircraft carriers to small appliances. Yikaid, which focuses on water purification, adheres to the brand concept of "Chinese core, understands Chinese water better", continuously consolidates professional technical strength and product experience, and promotes the improvement of industry standards, and works with the industry to improve the quality of national drinking water.
These reasons are gradually superimposed, forming an inevitable direction for upgrading the quality of water purification. Just as the Chinese aircraft carrier sails to the deep blue without hesitation, the quality of household water cannot stop at tap water and must continue to move forward.
Easy to drive, stepped on the acceleration engine.
Conquer the angry sea
Carrier-quality engines
In this cooperation, Xie Dahuan, the designer of the Shandong ship emblem, shared the original intention of reaching a strategic cooperation with Yi Kai De.
He said: "Aircraft carrier culture has entered thousands of households through such an excellent brand as Easy Kaid, allowing more people to better understand our high-end manufacturing industry in China and our company through high-quality products and excellent experience. There's a strong sense of national pride behind it."
When it comes to words such as "aircraft carrier spirit", "aircraft carrier-level quality" and "national economy and people's livelihood", I always feel that they are too big and too empty. From the market logic, what consumers want to see most is the real product value. , what can you get after spending money, on the other hand is the difference from other brands, why buy A but not B.
Therefore, in the event, we may also see that Yikaid applied aircraft carrier-level water purification technology to category research and development, and created a cooperative product - Yikaid MQ7+5.0 full kitchen water purifier.
Let's start with this product, and talk about the health of household water, and how Yikaidao conquered the angry sea.
First, look for pain points.
Through the Seagull Water Purification Project, Yikaid found that traditional kitchen water purifiers focus their technology on 20% of the pure water demand, which can only meet the quality needs of drinking water and cooking water. For kitchen cleaning, dish washing, kitchen No in-depth research has been conducted on other subdivided needs such as water supply for water-related appliances. Based on a keen insight into industry trends and pain points of user needs, Ekaide decided to develop a full kitchen water purifier.
Second, look for technological weapons.
The demand for water purification in the whole kitchen has not been well met. Is it because other water purifier brands can't think of it or don't want to solve it? Of course not! The question is that it is too difficult. The whole kitchen water purification is equivalent to the kitchen version of the aircraft carrier. It needs a variety of kitchen appliances, pipelines, operating habits, etc. to cooperate with each other. How to plan and integrate in this process is obviously quite difficult. management engineering. For example, the single faucet of a traditional water purifier has a certain residual water in the terminal pipeline, which will cause secondary pollution when pure water is discharged.
Yikai's sharp weapon is still technology. The MQ7+ full kitchen water purifier adopts a split design, with two water channels and two faucets. The front water purification system is connected to the naval gun-style universal faucet, and can also provide purified water for water heaters and dishwashers. The back-end pure water system is connected to the intelligent digital display faucet, and the RO reverse osmosis technology is used to make the water available for direct drinking. It has truly achieved the use of aircraft carrier-level technology, covering the entire kitchen with water, and can guard the safety of household water like an aircraft carrier escort.
Then, create points of difference.
An aircraft carrier has a characteristic, that is, "If you can afford a horse, you may not be able to afford a saddle", and if you have an aircraft carrier, you may not be able to afford it. It is very reasonable for a country to worry about daily expenses, so it is very reasonable for ordinary people to pay every penny for the cost of water filter elements.
According to China State Grid's "2022 Domestic Market Water Heater and Water Purifier Consumption Trend Report", the demand for "fine filtration" of water purification products ranks first among the 15 alternatives, followed by concern for the life of filter elements.
The filter element is used for a long time and the filter is clean, which is directly related to the cost of household water purification. Yikaid found this pain point that is crucial to user experience but has not been well solved, and carried out serious research, which opened up a significant gap with the same industry.
MQ7+ full kitchen water purifier adopts the "three-core" fine filter design of composite filter element + imported RO filter element + CTO filter element. Among them, the front-end water purification system adopts PET+ACF composite filter element, which can increase the water flow rate and filter surface, and quickly filter out impurities such as sediment, particulate matter, and residual chlorine; In 2009, the filtration accuracy reached 0.0001 microns, which can effectively filter out bacteria and reduce the content of harmful heavy metals; while the CTO filter element uses activated carbon with high adsorption rate, which can deeply filter out abnormal colors, odors, suspended solids and organic substances, etc., bringing better taste.
Easy to open fully meets the dual needs of users for fine filtration + long-term durability, and reduces the cost of high-frequency replacement of filter elements and low-quality filter elements, making this product very competitive.
Using aircraft carrier-level water purification technology to improve water safety, the MQ7+ full kitchen water purifier is expected to become the driving engine for the market growth of Yikaid.
firm route
Easy to open and embrace one and become the world
Through the aircraft carrier-level joint water purification laboratory and the characteristics of the cooperative products, we can see that Yi Kai De uses the spirit of the Chinese aircraft carrier to manufacture water purifiers. . Yi Kai has been on the road of this technology for several years, and has a deep accumulation in water purification technology.
In 2021, Ekaide will become the water purification brand selected by the Chinese (national) Antarctic scientific expedition team and help China's 38th Antarctic scientific expedition. Relying on polar science and technology, Ekaide has conducted in-depth research on the purification technology of special water quality such as seawater and glacier water, applied it to the research and development and production of water purification products, and delivered an excellent answer sheet of category innovation to the industry.
In recent years, Yikaide has always been focusing on research and development. Facing the mass market, according to the characteristics of domestic water quality, it has innovated and developed technologies such as washable diatom porcelain composite filter elements and ultra-long-term RO reverse osmosis filter elements, and conducted in-depth research on Chinese households. The table-type all-in-one heat purifier for infants, the newly integrated all-in-one heat purifier for the kitchen, and the split-type full kitchen water purifier for the full kitchen water purification scene.
Today, the world's first aircraft carrier-level joint water purification laboratory is officially unveiled, opening a new chapter in the field of water purification. Take the initiative to continue to the "deep water area" of water purification, explore more promising aircraft carrier-level water purification technology, and usher in a comprehensive upgrade.
Relying on the spirit of concentration and technological strength, Yikaid has led the way in the water purification track and has become a leading brand of domestic water purifiers.
Shen Weixing, the general manager of EKAD, also said at the signing ceremony: EKAD will stand at a new starting point, guided by the spirit of the aircraft carrier, work together and work hard together, and will provide more intelligent and personalized high-end products in the future. Build a water purifier with the spirit of an aircraft carrier.
Laozi said that the sage embraces the one and becomes the world. Adhering to the road of aircraft carrier-level water purification technology, we can see the original intention of Yikai, and more possibilities for China's high-end manufacturing to "be the style of the world and the stream of the world".
