Enterprise website is an important window for enterprises to display their own image, products and services. However, the websites of many enterprises have problems such as inefficiency and difficulty in use, which will not only affect the image of the enterprise, but also reduce user satisfaction and conversion rate. So, how should a company make an efficient website? Next, let's take a look at a successful case and analyze the techniques used in it.
Case: the website of a foreign trade company
The website of a foreign trade company successfully improved user experience and conversion rate by using the following techniques:
user-oriented
Starting from the needs of users, the website provides users with clear navigation and classification, so that users can quickly find the information and products they need. At the same time, the website also uses a large number of pictures and videos to display the products, which is convenient for users to understand the appearance and characteristics of the products.
concise
The website adopts a website template with a concise and clear design style, reducing unnecessary information and interference, so that users can focus more on their own needs and purposes. At the same time, the typography, font and color matching of this website template are also very clear and clear, which is convenient for users to browse and read.
responsive design
The website adopts a responsive design template, which can display pages under different devices, improving user experience and satisfaction.
Diversified services
The website not only provides product display and purchase, but also provides other services, such as online customer service, online appointment, etc., which facilitates communication and communication between users and enterprises, and improves user trust and conversion rate.
Through the above techniques, the website has successfully improved the user experience and conversion rate. In addition, the website also uses some other techniques, such as SEO optimization, social media marketing, etc., to bring more traffic and business opportunities to the enterprise.
In short, the enterprise website is an important window for the enterprise to display its own image and services, and making an efficient website is a problem that every enterprise must face. By adopting techniques such as user-oriented, concise and clear, quick response and diversified services, the user experience and conversion rate can be effectively improved, and enterprises can gain greater advantages in the fierce market competition.