For most users, Douyin is an app that uses fragmented time to entertain, but do you know? Douyin can also be used to make money. Why do other people post videos and make a lot of money with goods, while you just raise the corners of your mouth in front of the screen? Many times we will find that we can’t stop using Douyin at all. It takes a few hours to swipe. It seems that we have learned a lot, but when we think about it, we don’t get anything. Instead, we waste a lot of time. I believe that by reading the content of this chapter, you can also transform from a consumer of short videos to an entrepreneur of short videos.
As a short video app that has risen rapidly in recent years, the Douyin platform has a huge traffic pool. According to huge statistics, the daily activity of Douyin in 2020 has reached 600 million users. As the saying goes, where there is traffic, there are business opportunities. There are currently many monetization methods for Douyin: advertisements, gifts, and delivery of goods.
Douyin user portrait report in 2022
According to user gender
1. Men pay more attention to military, games, and automobile content
2. Women pay more attention to the content of beauty makeup, mother and baby, and clothing
by age group
1. Post-00s and post-95s (18-24 years old) pay more attention to videos about games, electronic products, and clothing
2. Post-90s (25-29 years old) pay more attention to videos of film and television, mother and baby, and food
3. Post-80s (30-49 years old) pay more attention to videos about cars, mothers and babies, and food
After understanding the focus of attention of user groups of different age groups, next we need to carry out targeted operations for our target user groups. According to different users, our content is also different, so I won't go into details here.
Platform Algorithms and Rules
The so-called soldiers and horses do not move food and grass first, and knowing yourself and the enemy can win every battle. Before officially starting to operate Douyin, it is very necessary to understand the algorithms and rules of the Douyin platform.
1. Douyin recommendation algorithm
Under Douyin’s 100 million-level traffic, content creators flock to it, and countless short videos are uploaded to Douyin every day. With so much content, it is impossible to push every piece of content to users, so Douyin’s recommendation algorithm appears to be Especially important.
The Douyin recommendation algorithm mainly has the following five dimensions: completion rate, number of likes, number of comments, number of followers, and number of reposts.
After publishing your work, Douyin will give you hundreds of initial presentations. Through the initial presentation, the Douyin platform will analyze your work based on the above five dimensions and compare it with works of the same type. The works with higher scores will be awarded more recommendations
2. Douyin review mechanism
Douyin's review mechanism is divided into machine review and manual review
Machine review: restore the video to a frame-by-frame picture, and then identify whether there is any illegal content on the picture. Currently, the recognition accuracy is as high as 99.5%.
Manual review: Since the machine judges based on past data, it cannot fully predict the way users post videos, so the machine cannot completely and accurately judge whether the video violates regulations. At this time, a manual intervention mechanism is required for a second review .
Account registration and positioning
After understanding the algorithm rules of the Douyin short video platform, we can officially start our Douyin short video operation. The first step in Douyin operation is to register an account and determine the content positioning of the account.
1. Douyin account registration
There are not many beeps here for the normal registration process. According to the guidance of the platform, you can fill it out step by step.
What I want to say here is that the device that registered the Douyin account must not have a violation record, and the mobile phone with a history of violations must be restored to factory settings. Simply uninstalling Douyin is useless.
The information filled in for the new registered account must highlight your content positioning, which I will write later. Secondly, you must not have any violations and advertising information (no contact information), and try not to use bad street pictures for your profile picture.
2. Douyin account maintenance stage
Account maintenance is actually a very vague concept. Some people think it is unnecessary, but I personally think that account maintenance is very necessary. (Take it as a joke if you don’t agree)
Maintaining an account is actually treating yourself as an ordinary user to use Douyin, browsing, liking, commenting, and following normally. Don’t post your work as soon as you register for Douyin. This is a bit too aggressive, and it will make the platform think that you have strong marketing intentions, thus limiting the amount of recommendations for your content.
How long is it appropriate to maintain a number? According to previous statistics, generally speaking, the effect is enough for one week. During the account maintenance period, use Douyin more, browse normally, and like.
3. Account content positioning
What is content targeting? To put it simply, it is the direction of the content you want to update next. A fixed update direction can bring you vertical fans. Don’t post whatever you see. . Vertical fans will make your content have better effects and better monetization in the later stage.
Just imagine, if you post a video of a beautiful woman and you gain 2,000 fans, and then you post a video of a handsome guy, what will these two thousand LSPs think? Understand the applause! ! !
tools needed
1. Shooting Video Tool
I won’t say much about the video shooting equipment here. For the vast majority of novices, a mobile phone is enough to shoot video, and there is no need to use a camera in the early stage. However, the details that need to be paid attention to are that the shooting mobile phone is recommended to have 800w pixels or above, the resolution is set to 1080P (if it supports 4K, it is best to use 4K), and 30 frames or more.
Professional cameras, stabilizers, fill lights, microphones... the local tyrants are free, there is a saying in the fishing industry: a master has a rod, and a novice sets up a street stall.
2. Tools required for video post-processing
Video post-processing is a very important part. If you know professional editing software such as PR and AE, it will definitely be a bonus item, but it doesn’t matter if you don’t, because Douyin has an official editing software—Jianying.
Clipping can easily complete video editing, audio, adding text, transitions, filters, special effects, setting video cover, etc., which can basically meet the editing needs of most users, and you can easily get started after using it a few times.
Here is the focus on the cover
It’s okay for some types of accounts to not have a fixed cover, but for accounts like film and television clips, if three or six videos are connected into a plot, you need to make a cover. When viewing clips, a fixed cover can improve the user experience very well.
There are also a lot of software that can be used to make the cover. Professionals can use PS. However, professional tools require a certain foundation, and it is difficult for those who don’t understand it to get started in a short time. Here are some online tools that are easier to use: Draft Design, Maker Post . Both of these are free online image design websites, with one-click cutout, font effects, and image templates are all available, and the official website comes with a novice guide, which is very friendly to novices.
3. Search for video material
I came across a favorite video on Douyin and wanted to download it for collection, but found that the saved video has a watermark, which affects the appearance very much. How to remove the watermark of Douyin video?
First find the picture or video you like on Douyin, click the share button in the lower right corner, and then click the pop-up copy link
Then the browser enters the website of Tradewind Tool Network (https://ocr.bytedance.zj.cn/douyin).
After entering the webpage, paste the picture or video link just copied into the input box, click OK, and the download is successful.
Douyin operation
Douyin operation is nothing more than improving the completion rate, number of likes, comments, reposts, and followers of works according to the algorithm rules of Douyin.
1. Video duration
It is recommended that you keep the video duration within 10 seconds. According to previous statistics, the optimal duration is 7 seconds. This will make it easier for users to quickly watch your video and increase the completion rate of your work.
2. Play volume
Generally speaking, Douyin will give your works an initial play volume of 300-500. If the play volume of the first 3 works is less than 300, it is recommended to directly cancel the account and re-register, and renew the account (can be canceled in the Douyin Security Center operation), if you don't log out, you will find that your video playback volume will stay at a few hundred, and you won't be able to get popular.
On the basis of 300~500, if your work exceeds 1,000 views, then the works you will publish later will also be around 1,000. If you are lucky, once the views reach 10,000, then the subsequent works published by your account It can also easily exceed 100,000. If the video data responds well during the period, it is only a matter of time before breaking 100,000.
From this, we can find that it is very necessary to increase the playback volume. If your video playback volume exceeds 10,000 in the early stage, it will be easier for the works you post to be recommended.
If you make a large account, you can convert the large account into a small account later to drive the traffic of the small account (just like the friendship link in SEO), which is also a very good method.
3. Popular test on dou+
In order to test whether the Douyin video is recommended normally, you can click on dou+ below the video to be popular. The vote for dou+ mentioned here does not really allow you to vote for dou+, but just to test whether it is recommended normally. If promoting this video is not suitable for becoming popular, then there is something wrong with your video, and there is basically no possibility of becoming popular. If you can get popular normally, it means that your video is normal, so don't worry about it.
4. Video title optimization
Just like SEO’s TDK, the title of Douyin’s short video is also very important. The title mainly includes copywriting + #topic. It has two functions. The first function is to let the platform tag your short video and recommend it. For more accurate users, the second is for users to read. A good title can trigger user comments, attention, and sharing. I won't go into too much detail about the routine of the title here, and I will explain it in a separate text later.
5. Refer to Douyin popular content
Just like the pseudo-original SEO said, the short videos that others have posted on Douyin are also of great reference value (not CTRL+C, CTRL+V [manual funny]), remakes or secondary revisions, popular The past video can continue to be popular again.
Friends who often use Douyin can easily find that one original on Douyin has driven tens of thousands of remakes, singing and dancing have become popular all over the Internet. Find the shortcomings of some original videos, and remake them, and you will be more popular than him.
Well, that’s all for sharing this issue. The content is relatively dry. You can bookmark it first and then learn slowly. If you have anything to add, you can ask it in the comment area, and I will answer them one by one.
