2023 is the 50th anniversary of the cooperation between China and the World Intellectual Property Organization (WIPO). On the occasion of the 23rd World Intellectual Property Day (April 26 is designated as World Intellectual Property Day), let us first understand the concept of intellectual property rights. Relevant knowledge!
① What is the definition of "intellectual property"?
Intellectual property rights refer to the right to possess, use, dispose of, and benefit from the fruits of intellectual labor. It is an intangible property right. The English of intellectual property rights is "Intellectual Property (IP)", which is also translated as intellectual achievement rights, intellectual property rights or intellectual property rights.
②What types of intellectual property rights are included in my country?
The first is industrial property rights: patent rights, trademark rights; the second is copyright: also known as copyright, including computer software copyright; the third is other intellectual property rights: new plant variety rights, exclusive rights to layout designs of integrated circuits, trade secrets, geographical indications ( origin), Olympic symbols, domain names, and other intellectual property rights stipulated by laws and regulations.
As a well-known digital media and creative software company, Adobe's products are widely used in design, audio-visual production, digital publishing and other fields. In these areas, intellectual property issues are of particular importance .
First, Adobe's software products are themselves products of intellectual property. Adobe owns the copyrights and patents of these software products, and other companies or individuals are not allowed to copy, modify, distribute, etc. without authorization. In addition, Adobe has trademarked its software products to protect its brand image and commercial interests.
Secondly, when using Adobe products for design and creation, designers also need to pay attention to intellectual property issues. The works created by designers may contain elements such as trademarks and copyrights, and it is necessary to ensure their legality and originality to avoid infringing on the intellectual property rights of others. At the same time, when cooperating with customers, designers need to sign a non-disclosure agreement to ensure the confidentiality of the design plan and the commercial interests of the customer.
Of course, even in the recently popular AIGC (generated AI) field, Adobe is also giving priority to copyright protection in large model training.
As a developer of content production software such as photo editing tool Photoshop and video editing software Premiere, the entry point of Adobe's choice of AI track is also related to its own old business-picture generation. In addition to generating pictures through text descriptions, it can also generate artistic fonts, recolor target objects, etc.
In addition, Firefly can also generate images based on surrounding content, which allows users to test and improve image effects more effectively. In graphic design and illustration work, custom vectors, brushes, and textures can be generated from a few words or even sketches, with the ability to edit what was created using familiar tools.
Just as Microsoft stuffed GPT-4 into the office family bucket to improve the efficiency of office software, Adobe also plans to stuff the AI tool Firefly into the Adobe family bucket to make it easier for designers to use. At present, this series of tools has been integrated in Adobe Express, Adobe's enterprise-level creative tool, and will be fully integrated into its Photoshop, Illustrator and Premiere in the future.
For Adobe, which was originally a software seller, this AI has a killer feature—commercial copyright . Most of the AIGC tools currently on the market have a common problem. They do not declare to the public where the image library used to train AI comes from, which may contain a large number of unauthorized images. For commercial users, using such AI to generate pictures may have unknown legal risks.
Ely Greenfield, Adobe's chief technology officer, said that when training Firefly, Adobe carefully selected data sources, mainly including Adobe's own copyrighted images, publicly licensed images, and copyright-expired images, so the trained AI is commercially viable. security.
According to reports, the first large model behind Firefly is completely trained on Adobe Stock, plus publicly licensed content and copyright-expired public domain content. Adobe Stock is Adobe's self-built commercial image database, containing more than 320 million professional-grade licensed image materials, which is considered by the outside world as a natural barrier to avoiding copyright risks.
Adobe is also currently developing a new revenue model for Stock content contributors to help monetize ideas, and details will be announced after Firefly testing is complete.
Adobe revealed that after the official product is launched, users will be provided with a "Do Not Train" label. They can independently choose their own original content products that cannot be used for the training of large AI models. The label will remain associated with the content wherever it is used, published and saved, enhancing traceability and authenticity.
It can be predicted that future Firefly models will use various assets, technologies and training data from Adobe and other companies. From Adobe's point of view, it not only incorporates compliance considerations in the model training phase, but it will continue to give priority to the potential risks of artificial intelligence in the future.
Of course, Adobe's road to copyright protection goes far beyond this. As far as the Adobe International Certification Certificate (international certification for designers) issued by the Adobe Global CEO is concerned, any creative designer who obtains the Adobe International Certification Certificate can give them the following advantages:
Adobe International Certification, also known as Adobe Certification (English: Adobe Certified Professional), is an authoritative international certification system issued by the CEO of Adobe, which aims to provide users with professional certification of Adobe software. The evaluation system based on Adobe's core technology and the actual application and operation ability of the post has been recognized by the International ISTE Association, and has been promoted in 148 countries around the world, and has been recognized by industry experts and enterprises.
①Prove professional skills : Adobe certificate is an authoritative certification that can prove that designers have professional skills in using Adobe software. This can help designers stand out in the job hunting process and improve their competitiveness.
② Improve work efficiency : Adobe software is an essential tool for designers, mastering the efficient use of these tools can greatly improve work efficiency. By obtaining an Adobe certificate, designers can gain a deep understanding of various functions and skills of the software, and learn how to apply them to actual work, so as to complete tasks faster.
③Enhance creativity : Adobe software provides a wealth of creative tools and functions that can help designers realize more creative ideas. By obtaining an Adobe certificate, designers can better understand the various creative tools and skills of the software, and learn how to apply them to actual work, thereby improving their creativity and design level.
④ Obtaining industry recognition : Adobe certificate is a recognized professional certification in the industry. Obtaining this certificate can help designers gain more industry recognition and respect. This can open up more opportunities for designers in terms of career development and enhance their professional reputation.
⑤ Obtain genuine software creation : Adobe International Certification Chinese official website, on the basis of the subscription price of RMB 888 per year in the official flagship store of Adobe Tmall , will launch a free Adobe Creative Cloud photography plan for 0 yuan for students who sign up for Adobe International Certification .
In short, Adobe and intellectual property are inseparable !
As a digital media and creative software company, Adobe needs to guide users to pay attention to intellectual property issues while protecting its own intellectual property rights, and provide corresponding tools and services to help users protect their intellectual property rights.
For designers, it is an essential part to understand the relevant laws and regulations of intellectual property rights and take corresponding measures to protect their intellectual property rights.