This year's "Double 11" is earlier than in previous years. At 8:00 p.m. on October 20, the first wave of pre-sales for Double 11 began. The competition of e-commerce platforms is becoming more and more fierce, and the rise of live broadcast sales has aggravated the competitive pressure of the industry. However, traditional e-commerce platforms such as Taobao, Tmall, and JD.com, due to their complete and mature supply chains, will not change the home court pattern of Taobao on Double 11, and even the head effect will become more prominent.
"Double Eleven" not only caused competition for the C-end, but also drove competition for the supply chain of B-end companies. In recent years, with the innovation and development of modern business models, the scope of the supply chain has become more and more extensive. It seems that as long as there is a link in the product, it is related to the supply chain, and even extended to sales, operations and other links. Therefore, under the ever-changing business environment, keeping pace with the times to carry out business innovation and management reform is an essential ability for enterprises to maintain vitality and growth.
This is especially true for large and medium-sized enterprises.
On the one hand, the business scale of large and medium-sized enterprises is large, and correspondingly, the items and quantities they purchase are also very large; There are higher requirements for synergy and supply system.
In this context, with the help of digital technology, to achieve precise control of procurement costs, evaluate supplier service levels, and effectively grasp customer needs, how to effectively use upstream and downstream suppliers and suppliers in the enterprise's ecological environment while satisfying its own procurement? Buyers and expanding sales business have become one of the most concerned issues for enterprises.
01
Build a B2B mall
Create a digital solution for the integration of supply and marketing
In order to meet the needs of customers under the background of major changes in the supply chain, based on the e-commerce transaction model, Qiqitong launched a B2B mall, covering matching transactions, self-operated, and joint operations of enterprises, and effectively integrates purchasers, suppliers, and platform resources. Integration, empowering enterprise procurement and sales.
Through the B2B mall platform, suppliers can display their own products online in real time, and downstream buyers can select and purchase products in the mall without comparing prices with multiple parties. Platform companies provide resource docking, financial settlement and other operational services. The three parties work together to create an end-to-end intelligent supply chain system and build a cooperative ecosystem with upstream suppliers and downstream buyers.
● supply and purchase coordination
Improve the efficiency of the company's internal sales orders, help customers quickly make purchasing decisions, and track the status of purchasing execution in a timely manner.
● Purchasing and marketing coordination
Help enterprises realize the business process of determining purchases based on sales, open up the upstream and downstream of the supply chain, and optimize operational efficiency.
● Business upgrade
Help enterprises to transform and realize the upgrading of business form from the upgrading of their own procurement and sales system to the empowerment of industrial supply chain.
As a "one-stop" enterprise ecological management platform, B2B mall can realize the coordination of procurement and sales, improve the efficiency of enterprise operation, create a one-stop trading platform for buyers and suppliers, help match the transaction between supply and demand, and improve supply chain efficiency. As a supplier, you can conduct one-stop marketing through the mall, open up private domain marketing links, and fully optimize the business model of enterprise e-commerce.
02
Unique product system
Build a one-stop enterprise ecological management platform matrix
The multi-merchant B2B mall developed by Qiqitong this time integrates the core operation functions of the three major sections from purchaser-side management, supplier-side management to operation-side management. The product experience has reached a very high level in the industry, allowing customers to easily enjoy the top mall All the powerful features in the system.
Among them, as a purchaser, the B2B mall has exclusive functions such as supplier management, sourcing management, contract management, and procurement business collaboration management; as a supplier, it can use customer management, quotation management, contract management, and sales business collaboration Management and other functions; in terms of operation management, partner management, commodity management, price management, inventory management, marketing management, order management, business order placement, settlement management, and service management are the most common functions.
Partner management. The B2B mall has the ability to manage the organizational structure data of the B-end enterprise, and has the ability to manage the personal account data of the C-end. It can manage basic data and business data by account or by company. It supports a flexible authority model and can design a multi-level authority control model. Including account registration process, account authentication process, supplier access management, customer authority management, customer dynamic grouping, etc.
commodity management. The B2B mall has a centralized product management function. Both self-owned products and external product resources in the supply chain can be managed in a centralized manner. It can also perform comprehensive classification, brand, and attribute management on products, helping enterprises connect with multiple suppliers and store product information in a standardized manner. , the original classification, brand, attribute mapping relationship maintenance.
price management. In the B2B mall, you can customize a variety of price strategies, accurate price calculation and price update, and flexibly adjust price strategies according to customer classification, realize price strategy management, price strategy and customer classification relationship management, real-time price calculation and update.
inventory management. The B2B mall has the ability to synchronize commodity inventory and maintain the background, and can provide enterprises with non-production procurement commodity in-out warehouse management functions, enterprise micro-warehousing management functions, inventory configuration functions for various marketing activities, and individuality such as inventory warnings and arrival notifications. It realizes the standard warehouse and inventory synchronization interface, the inventory inquiry, locking, and deduction logic of the e-commerce business, and provides personalized inventory change notification services for different customer types.
marketing management. The B2B mall is equipped with event area configuration and marketing strategy configuration, and realizes various marketing strategies such as full discount, discount, full gift, etc., and various marketing strategies can be combined and executed.
order management. Currently, the B2B mall supports multi-supplier orders at the same time, real-time synchronization of supplier order processing status, and quasi-real-time access to package logistics information. At the same time, customers can place orders across suppliers, automatically split sub-orders according to supplier dimensions, and synchronize supply The delivery status of suppliers, splitting packages, and obtaining logistics information in quasi-real time.
Business orders. The B2B mall adopts OMS omni-channel order management. Opened up online and offline omni-channel orders. After the business order is placed, you can set permissions, qualification review, and customer identity switching, breaking through the complexity and inefficiency of offline orders. It can be collaboratively managed with SAP/ERP/WMS and other systems. It can also deliver goods, invoice, collect money, and reconcile accounts to improve customer experience.
Settlement management. Multi-subject, multi-type fee settlement and reconciliation. The B2B mall has the functions of settlement services between the platform and merchants, reconciliation and settlement between B-end enterprises, and can integrate third-party invoices or bill systems to facilitate invoicing, invoice verification, and credit and account period management.
service management. In the B2B mall service section, it has the refund, return and exchange service processing function, which can be connected to the third-party customer service system, and supports mobile customer service online chat, IM instant messaging, intelligent robot, customer diversion, work order service, customer portrait, etc.
03
Internet + Sales
Realize multiple business scenarios and trade anytime, anywhere
Due to the large organization and various businesses of large and medium-sized enterprises, they not only need to maintain the stable operation of basic businesses with clear requirements such as finance, supply chain, and manufacturing, but also need to be more agile in business aspects with strong uncertainties such as marketing and procurement. response.
Qiqitong B2B mall breaks the limitation of time and space, strives to create the integration of procurement and sales, establishes a perfect service system, and realizes "any time, any place" sales.
Not only that, but the Qiqitong B2B mall also realizes "out-of-the-box use", which can be used after successful entry. In the later stage, it is ensured that buyers accurately meet their needs, suppliers revitalize their stocks and expand their increments, and platform companies increase revenue channels. Jointly realize the digital upgrade of enterprise procurement and the improvement of business level.
At the same time, the B2B mall is also applicable to B2B/B2B2B, B2C/B2B2C multi-business scenarios, supporting business needs such as online negotiation, online contract signing, offline contract fulfillment, and live delivery of goods. It can be widely used in smart manufacturing, hotels, etc. , property, fashion, medicine, retail, e-commerce, chemical industry and other fields. It is worth mentioning that the combination of the Enterprise Procurement Mall and the SRM system is more conducive to the promotion of products for enterprises, improving sales and supply chain efficiency; integration with the internal sales system of the enterprise also provides assistance for internal work efficiency.
04
epilogue
With the popularization of online purchasing and marketing integrated mall, purchasing will be more convenient. Just like Taobao, Tmall, and JD.com have changed the purchasing methods of ordinary consumers, Qiqitong B2B Mall will also change the purchasing and sales models of enterprises, greatly reducing the purchasing process and saving purchasing costs.
Establishing a more flexible, agile, accurate, and visualized B2B procurement and sales e-commerce supply chain management system will help reduce costs, increase efficiency, reduce risks, improve compliance, expand sales business, and accelerate the intelligent transformation and upgrading of enterprises!