The media is like spring rain, moistening things silently. Hello everyone, I am Teacher Hu from 51 Media Network.
I have been doing media services for many years, and today I would like to share with you the forms of media invitations:
1. Telephone invitation: Communicate with media reporters by telephone and invite them to participate in activities or accept interviews.
2. Invitation by email: Each media platform has contact information, and invites them to participate in activities or accept interviews by sending invitation letters or invitation emails to media platforms by email.
3. Social media invitations: Weibo, Xiaohongshu, and Toutiao all have some media accounts, and you can get in touch with the media through private messages or messages.
4. Network introduction: This method is more efficient. Friends or partners around you often do some activities. If you have resources and experience invited by the media, you can ask them to help introduce them.
5. Media public relations: Enterprises often adopt this method, which is efficient and trouble-free, and will also receive professional services.
Steps for media invitation:
1. Make a media invitation plan: first of all, it is necessary to clarify what the purpose of the invitation is, whether to invite the media to participate in a certain event or to invite the media to conduct interviews. Which media are suitable to cover the event, draw up a list of media invitations, so that it is more purposeful.
2. Prepare invitation materials: including invitation letters, press releases, event background or guest introduction materials, etc.
3. Contact the media: contact the media through telephone, email, social media and other channels, and send invitations to them.
4. Follow up the invitation: After the media confirms the participation or accepts the interview, follow up in time to confirm the specific time, place and other details.
5. Outline of communication and interview: If media interviews or exclusive interviews are required, interview questions need to be communicated in advance.
6. On-site reception of the media: special personnel are required to be responsible for the reception of the media and on-site interviews
7. Feedback on media release: After the meeting is over, the confirmed press release must be synchronized with the media as soon as possible, including pictures and text, and the names of guests must be confirmed in a very strict manner, so as to ensure that the media To be able to publish as soon as possible, in addition to follow up the media's release process, do a good job in link feedback and other work.
8. Thank you for feedback: After the invitation is completed, express your gratitude to the media target in time, and give back at the right time, such as giving gifts or providing some exclusive information.