Interpretation of the core products and marketing strategies of the banking industry under the background of digitalization
course background:
In the context of digitalization, many banks have the following problems:
Ø Unclear about the development status of core interbank products?
Ø Not sure how to market interbank products?
Ø Don't know how to better tap high-quality customers from other banks?
Course Features :
Ø There are practical cases
Ø Original point of view
Ø Wonderful interpretation
Students gain:
Ø Learn the development status of the core products of the banking industry.
Ø Learn the successful cases of core product transformation among banks.
Ø Learn how to design bank digital marketing business.
Instructor: Ms. Jianpeng Distinguished Lecturer of China Banking Association
Teaching Features :
Ø Rejuvenate spirit, inspire thinking and inspire action
Teaching style :
Ø Interpret the original methodology in the form of a case
Ø Enhance students' sense of acquisition in an interactive way
Ø Improve the effectiveness of training through consultation
Training object: Professionals who need to learn the core product innovation of the banking industry.
Course Setup Time : 3- 6 hours
Course Outline:
1. Bank digital thinking innovation
1. The digital age has quietly arrived
2. The six digital thinking required for the digital transformation of banks (six pulses of digital thinking: strategic thinking, data thinking, connection thinking, intelligent thinking, fusion thinking, scenario thinking)
3. In January 2022, the China Banking and Insurance Regulatory Commission issued the "Guiding Opinions on the Digital Transformation of the Banking and Insurance Industry"
4. What is Bank Digital Transformation?
5. Bank "163" digital transformation overall solution
2. Case analysis of China Merchants Bank 's interbank core product transformation
1. China Merchants Bank's digital transformation strategy: Leveraging digitalization to continue product and marketing innovation
2. China Merchants Bank to build China Merchants Bank and Handheld Life APP: two platform-level products with important industry influence
3. China Merchants Bank's financial technology empowers retail banking, credit card and private banking
4. China Merchants Bank Financial Technology Empowers Customer Service
5. China Merchants Bank's financial technology empowers corporate business
6. China Merchants Bank's five keys to success in product and marketing innovation
3. Analysis of the development status of the core products of Ningbo banks
1. Ningbo Bank's digital transformation strategy: innovative digital retail and corporate products
2. Bank of Ningbo has been deeply cultivating small, medium and micro customer groups, and has significant competitive advantages in customer groups + products + services
3. Bank of Ningbo has full coverage of small and micro customers, the customer base continues to be consolidated, and the penetration rate has steadily increased
4. Bank of Ningbo iterates the product matrix, builds a service ecosystem, and enhances customer stickiness in an all-round way
5. The small and micro service team continued to expand, and the number of credit users per capita increased steadily
6. Four important strategies for product marketing of Bank of Ningbo
4. Analysis of Small and Micro Enterprise Credit Products of Agricultural Bank of China
1. ABC's development status of inclusive small and micro enterprise loans
2. ABC's small and micro enterprise credit products
3. Comparative analysis of interbank products: comparative analysis with CCB's "small and micro loan" business
4. Comparative analysis of interbank products: comparative analysis with Minsheng Bank's "Shangdaitong" business
5. Four optimization strategies of Agricultural Bank of China's small and micro enterprise credit product design
6. Three optimization strategies for the credit business marketing of Agricultural Bank of China's small and micro enterprises
5. Five strategies for mining high - quality customers from other banks
1. Product innovation
2. Resource integration
3. Coordinated development
4. Smart upgrade
5. Service Innovation
6. Content summary and action plan
1. Content summary
2. Experience sharing
3. Q&A and communication
4. Action plan
Exercise: Make an action plan according to the problems and actual situation in the work