With the development and enrichment of the mobile Internet, bank branches are rapidly being occupied by smart service channels, and more and more transactions are changed to online. The sudden attack of the epidemic in 2020 has accelerated the digital transformation of banks. The number of people handling business at bank outlets has dropped at an unprecedented rate, and online channels handling financial business have shown an upward trend. According to data, the average off-counter rates of the banking industry from 2016 to 2019 were 84%, 87.58%, 88.67%, 89.77%, and the replacement rate of counter transactions of many state-owned banks and joint-stock banks was more than 90%. This means that most of the bank's business can be done away from the counter or even online. The banking industry is ushering in a new round of changes...
Banks in trouble? 5G news "prescribe the right medicine"
Banks are currently facing many difficulties. Offline outlets are blocked, APP and official accounts are low in activity, traditional SMS cannot meet the needs of existing Internet banks, advertising ROI is getting lower and lower, traffic costs and efficiency are not satisfactory. Customer group portraits are complex, it is difficult to accurately push messages, and the promotion effect is not good. In addition, the existing front-ends are passive and relatively heavy, and banks are in short supply for a lightweight front-end product with active interaction. There is also a very common situation. Even if banks launch various activities in their own apps, customers are mostly unwilling to download multiple banking apps, or unwilling to open them after downloading, resulting in the number of APP users far less than the total number of bank customers. As for the elderly customers, they are also a group that is easily overlooked in the bank's digitalization process. They have long been accustomed to manual counters, and most elderly customers do not use APP on their own.
In fact, in addition to online banking and mobile banking, SMS has always been one of the main information access methods of banks, and almost all users have formed a habit of using it. In the online channels for banks to reach users, the number of notification messages reached tens of millions each year. SMS is an indispensable channel for online interaction for banks. In addition, with the advent of the 5G era, 5G messaging, as a new upgrade of traditional SMS services, is also a lightweight front-end product that supports active interaction, which undoubtedly brings new ideas to the banking industry’s online digital transformation, business conversion and precise services. Opportunities , this will also become one of its key competitiveness. In view of the high closing rate of banks, if the banking industry wants to seize the opportunity in the digital finance era, it needs to simplify business operations, even without downloading apps, to continuously improve customer interactive service experience and bank customer conversion efficiency.
5G messages can be reached actively through the native SMS portal , and are not restricted by APP downloads or "following behaviors". It solves the pain point that traditional SMS can only convey information in one direction and cannot keep up with service needs, and helps banks actively establish interactions with customers Relationship, customers can enter the message interface to handle various businesses, improve the service level of the banking industry, and increase customer activity. 5G messages have text, pictures, videos, links, rich media cards, Chatbot chat robots and other message forms that also make the messages richer and easier to understand. Chatbot chat robots are also a new human-computer interaction service model, similar to artificial counters. , Not only can realize the active real-time interaction between the two parties, but also make it more convenient for elderly customers to use. In terms of daily push, 5G news can also accurately identify customers in need, and banks can implement active delivery of marketing services.
Juphoon as for the RCS leading converged communications solutions provider, offering 5G messaging solutions can help the bank upgrade interaction with the messaging experience to help banks better achieve the digital transition and scenes of empowerment. Banks can customize common function menus to implement various business scenarios, and users can complete a series of business operations such as business inquiry, business processing, and customer service through the 5G message channel. In addition, based on the analysis of P2A click data, the realization of a thousand-person thousand-face marketing model, its coverage, reach rate, and conversion rate will also be much higher than the bank's original mobile service channels. Through Juphoon's 5G messaging solution, based on the native 5G messaging channel, the banking industry can more directly reach thousands of individuals and corporate users with the latest products and inclusive policies, and display product features in a variety of forms.
In summary, 5G messaging has six features such as easier use, safer information, richer content, more convenient contact, smarter data, and more universal standards. There are six features: no installation, no registration, 100% reach, universal openness, Six unique features such as global interoperability.
5G+ Bank, the future can be expected
China’s 5G communication technology has always been at the forefront of the world. China has the largest user group, the world’s top operators and communication manufacturers, a large number of outstanding network application innovation groups, and firm policy support from the country. All this is for China 5G provides the best development environment. It can be said that China has the best soil for 5G development, but 5G technology is not isolated. Its integration with other technologies can empower the digital and intelligent upgrading of the banking industry and stimulate more service potential. This also requires more Participation of roles in the ecology. Juphoon has always insisted on cooperating with industry partners such as operators and communication equipment manufacturers to empower 5G in more scenarios and create new sparks.
Whether it is the remote video banking realized by combining Juphoon's audio and video technology in the 5G torrent, or the 5G messaging service built with Juphoon's integrated communication technology to help the banking industry in the 5G era, it will provide a strong impetus to promote the intelligent and digital transformation of banks.