I have sorted out more than 200 drainage channels, as well as the drainage skills of each channel, and will continue to improve in the future, and make the detailed steps of each drainage channel into a tutorial, and attach a case.
The full version of the mind map is available at the bottom of the article.
1. Search Engine
The advantages of search traffic are: precision, high conversion rate, long-term passive drainage, and the longer the layout time, the greater the traffic.
The main drainage methods are: bidding advertisements, website SEO, search drop-down box, interception with the help of high-weight platforms, and interception of peer brand words.
The cost of bidding advertising is too high. Website SEO has a certain technical threshold. It is relatively simple to use a high-weight platform. You only need to continuously publish content with keywords in the title. Accumulate steadily.
High-weight platforms that can be used: Sohu, 360 Personal Library, Zhihu, Sina Blog, Jianshu, Douban, NetEase, etc.
In addition to traditional search engines: Baidu, Sogou, 360 Search, Toutiao Search and WeChat Souyisou.
2. Q&A platform
Three platforms are recommended. Baidu Zhizhi is backed by Baidu and has a good Baidu search ranking; Zhihu has over 200 million users in 2018, and the quality of users is high;
Three, from the media
The self-media platforms mainly include: Toutiao account, WeChat official account, Baijia account, Penguin account, Zhihu column, Dayu account, Xiaohongshu, QQ official account, Sina Kandian, Sohu account, Sogou account, etc.
1. Toutiao
Toutiao has nearly 400 million users, who can post content in the form of pictures and texts, atlases, short videos, small videos, Wei Toutiao, Q&A, etc. The monetization modes of the platform are diversified.
The advantage is that as long as you dare to post, you dare to recommend it to you. It is more friendly to novices. Even if you don’t have a single fan, your work may be seen by 10,000, 100,000, or 10,000,000 people.
The disadvantage is that the stickiness of fans is not good. No matter how many fans you have, the content you post may not be read by anyone. If you don’t believe me, you can go to the big ones with more than 100,000 fans and see how much their articles have been read and how many videos have been played. .
2. WeChat official account
Although WeChat has 1.2 billion users, if you don’t promote it, no one will read your article no matter how good it is.
If you want to increase your fans, you must use other platforms to promote and let the target group pay attention to you.
The advantage of the WeChat official account is that it has relatively loose content management. As long as it does not violate the law or regulations, you can post whatever content you want, which is suitable for private domain traffic pools.
3. Baijiahao
Baidu's self-media platform, Baidu APP has more than 500 million users, and the traffic is still quite large. Similar to Toutiao, it is mainly based on algorithm recommendations, and it is easy to obtain Baidu's search traffic.
4. Penguin
Tencent's self-media platform is backed by Tencent's over 1 billion users. The content is mainly displayed on clients such as QQ Browser, Tencent News, and Tencent Video.
The traffic is mainly based on algorithm recommendations, and the keywords of Tencent News and Tencent Video rank well in search engines.
5. Zhihu column
As Zhihu is mainly a knowledge question and answer community, the articles in the Zhihu column are rarely recommended on the homepage. Of course, you can use questions and answers to guide the column articles.
Zhihu has relatively loose restrictions on drainage. In addition, Zhihu’s keyword ranking in Baidu, Sogou, and 360 searches is not bad, which can be used to obtain search traffic.
6. Big Fish
Ali's self-media platform, the content is mainly displayed in UC browser APP and Youku video, with about 500 million users.
Except for Shenma search, other search engines can't find the articles of Big Fish, but the videos can be searched.
7. Little Red Book
Xiaohongshu is mainly female users, with more than 150 million young users who share their lifestyles of eating, drinking, playing and shopping on Xiaohongshu in the form of text, pictures and video notes.
It is more suitable for merchants in the fields of women, mothers and babies.
8. QQ public account
Although the number of active users of QQ has dropped, there are still 640 million monthly active users, a platform that cannot be ignored.
9. What to watch on Sina
Sina's self-media platform, the content is mainly displayed on Weibo, Sina News and other clients. With the rise of short videos such as Douyin and Kuaishou, Weibo has fallen into decline.
But fortunately, Weibo has many fans of celebrities, so it is more suitable for celebrity peripherals.
10. Sohu account
Sohu's self-media is suitable for obtaining Baidu and other search traffic, as well as for endorsement. It is not recommended as the main platform, but let's do it incidentally.
11. Sogou account
Sogou's self-media has little traffic, so it is not recommended to be the main platform, but let's do it incidentally.
12. Blog category
Let's do it incidentally, mainly to obtain search traffic and brand endorsement.
13. Other self-media
Let’s do it by the way, 360 personal library, Jianshu, Douban, etc., can be used for keyword search and drainage of search engines such as Baidu.
Four, Baidu platform
The Baidu department, in addition to the aforementioned Baidu Zhizhi and Baijiahao, also has Baidu Tieba, Baidu Experience, Baidu Library, Baidu Encyclopedia, Good-looking Video, National Small Video, and Baobaozhi.
It is mainly used to obtain Baidu's keyword search traffic. After all, it is Baidu's own product and ranks relatively high.
Five, video sites
The traffic of video websites is still very large. Tencent Video, iQiyi, and Youku Video all have hundreds of millions of users, which are more suitable for the field of film and television peripherals.
Six, audio from the media
Audio self-media is mainly Himalaya, and the number of other users is still too small. You can pay for audio knowledge, or you can divert traffic to your private domain traffic pool and then realize it.
Seven, short video
The hottest thing right now is short videos. Douyin has more than 600 million daily active users, and Kuaishou’s market value has exceeded 1.4 trillion just after its listing, which is about to surpass Pinduoduo.
9. E-commerce platform
After all, the traffic value of e-commerce platforms is all about spending money to buy things, whether it is buying physical products or virtual products.
10. Enterprise
The main thing is to do endorsement, ToB business drainage, and many people use People.com to obtain search engine traffic.
Eleven, social community
Mainly WeChat groups, QQ groups, Knowledge Planet, Weibo and other channels to attract traffic. It is recommended to mix paid communities, especially high-priced communities.
The high-end paid community has at least three benefits. One is to connect with people who are better than you and learn from them; the second is to directly realize cash and sell high-priced products or services;
12. Automobile
Suitable for automotive related industries.
Thirteen, knowledge payment
It is suitable for knowledge payment and the drainage and realization of the education industry.
Fourteen, other drainage methods
Fifteen, other drainage channels
Map APP, music APP, maternal and child women, real estate, travel accommodation, app stores and other drainage channels.
Finally, because the full version of the mind map is too large, it will not be released here. If you need it, you can get it privately.
