How to better do online drainage

I believe that the huge amount of information on the Internet will dazzle you, and it is true. Everyone knows that Toutiao, Douyin, and Weishi are more popular and people-friendly application platforms that publish their own original short videos on them, continuously gaining users' visits and likes, and accumulating popularity step by step to achieve the effect of overdue.
However, every time you work hard, conceive videos, articles or imitate videos and articles, but you get very little. Finally, I was exhausted and miserable.
Nowadays, the super large IP platform of Weibo is occupied by excellent people from all walks of life. They are either big stars, big Vs, or Internet celebrities, and the platform has already reached saturation. Unless you are suddenly blessed by God to become famous overnight, and then go to Pioneer Weibo, then you will be thriving, and there will be a long line of businessmen who just ask you to discuss cooperation. Rub your enthusiasm and make their products sell more popular. They can't ask for it, and no matter how large the cost is invested, it won't hurt you. But just think about it. Whether you are working, unemployed, or unemployed, you should have an understanding of this, so you should roll up your sleeves and do it yourself.
Today I’m going to talk about the WeChat public account. WeChat is an ecosystem, and the official account is one of the user pools. After operation, the fans in it have good continuity and high viscosity. Coupled with Moments, small programs, combined with data analysis, the realization is also guaranteed and the initiative is good. Data algorithm platforms such as Douyin and Toutiao will have traffic, but fans are very sticky and difficult to predict. The platform algorithm has the final say and is relatively passive.
Examples of this statement are: as long as any good article or answer, such as Jianshu, Zhihu, and even Weibo platforms that can speak, you can almost see it at the end of the article, welcome to identify the QR code or WeChat search [XXX] the public Number typeface. Some people even ask readers to pay attention, and then enter the key words tediously in order to view all the content, or get all the tools, download links, and so on. The phenomenon mentioned above reflects the fact that traffic leaders are eager to build their own private domain traffic pool and are eager to realize the fact. The reasons for this phenomenon are as follows:
1. The author can initiate an original logo, and there is a platform to protect the rights and interests, but other platforms are not without, but various details are not perfect.
2. The author can apply to open a traffic master and earn advertising revenue.
3. Authors can activate the reward function and get extra rewards for readers.
4. Because WeChat's real-name authentication system guarantees the authenticity of WeChat users, the quality of fans on other platforms is higher than that of other platforms. Advertisers are more trustworthy and willing to cooperate with authors.
However, there are many self-media partners on the WeChat official account, so it’s important to position it special enough, and it’s even more important to continue to produce high-quality content. Otherwise, the rows of official accounts folded in the subscription account message list are just like huge books. The rows of old bookshelves in the library are uninteresting.
So after you understand the importance of WeChat public, let’s take a look at how to operate an official account. There is a good saying, when you have 1,000 followers who are willing to follow you, you don’t have to worry about eating and drinking, so for " "Qiafan", we must change our thinking, as a personal public account, to be refined and bring value to "Qiafan".
The first point: first and foremost, think about how to make a profit.
There are only several types of official accounts that make money, such as advertising, traffic masters, distribution courses, communities, and training. If it is a large size, there is a team operation, usually 5 types are played, but if it is a personal official account, it should be focused on: community and distribution courses. Because you, as an individual, 98% of people can't make a lot of articles and make money by reading a lot. So positioning a good profit method is what we should do next. What to do if the money is not well positioned, it is easy to give up halfway, because you can't see hope.
The second point: positioning.
This means the people you drain, and whether your fans have the ability to convert you and make money accurately. Don't do the kind of university students' complaints, local official accounts, these accounts must have a strong operation model, people rely on advertising fees to make money. As for the personal official account, before you start, you must target the people and the direction. Each category is different, the conversion is different, and the corresponding monetization methods are also different. The personal official account must be a strong IP, weak marketing, and learn something in this field. Our articles must be of value to readers, so that he can learn something every time, he will open the next time, otherwise all the hard-working traffic will be wasted. If there is no way to write dry goods, I would rather not change, not bad. Peers are our best teachers. If you don’t find peers who help us step through the pit, who else will we look for.
The third point: style, user habits.
As a personal official account, you must develop a style and typesetting style. You can go to the 135 editor to get the typesetting style. The guide at the beginning, the last guide sharing, the title in the middle, these styles. Keep the corresponding typesetting and color tone from beginning to end. Every article should be like this. Try not to make large paragraphs of articles. Make good use of spaces and carriage returns. When should it be bold and when should it be enlarged, Develop user habits and your own habits, and the speed of writing articles will be more effective. There is also a user habit, which is to determine the time of publication, the day of the week, what time of the week, and what to post. One is to urge yourself, and the other is to let readers know that I am here to see you. You must be there to increase stickiness.
Fourth point: the title.
There is nothing to say about the title. Set suspense or universal values. After you have your own style, you will naturally have the ability to write titles. Here I teach a technique that basically 95% of people don’t know: Take a look at WeChat--find the selection--just click on an account that is not official--look at his reading of the explosive article and the reading of his latest article. This is a better channel for writing headlines and a way to get a lot of reading, but this method is more demanding, requires more days, accurate personal numbers, more difficult, but there is no harm in learning more.
Fifth point: cover.
How to make the cover, search for maker stickers, and see that there is no first picture on the cover of the official account. Before posting, find a suitable picture and type the title on it. It is a very ornamental cover.
Sixth point: drainage.
Everyone understands and doesn't understand drainage. The saying that wine is not afraid of deep alleys is not entirely true. The drainage of all platforms is inseparable from these points: choose fish ponds-put down the bait-wait for the bait-keep the content. What kind of bait you put down depends on what type of article you are. The bait you put down must be related to the content, so that high conversion can be achieved. In fact, the simplest way to say it is where people with attributes related to you will be distributed. Or at this age, what type of questions people like to see, go to these places to find them, and then let them feel your value, he will want to know you, you will have loyal fans, this is the complete gameplay.
If you are attracted by the prospect of WeChat official accounts, you want to be an official account. But if you don't know how to do it, please contact us, we will give you the most perfect drainage solution.