Dazdata MDS
The emergence of modern data stack MDS has made it possible for small and medium-sized enterprises to obtain big data processing capabilities at low cost. The advancement of technology has made various big data applications based on MDS spring up like mushrooms. Different from the domestic concept of data center, MDS focuses on landing and final One kilometer of big data applications.
ActionIQ intelligent marketing system is dedicated to transforming fragmented customer data into extraordinary customer experience.
ActionIQ is mainly constructed from six aspects: 360-degree customer data center, customer identity analysis, audience segmentation, marketing activity arrangement, real-time customer experience, and personalized marketing.
1. 360-degree customer data center
Unify data from any source, resolve customer identities, and activate data anytime, anywhere with unlimited scale and agility.
Hybrid Computing
supports unbundled CDP deployments and provides complete control over where data is accessed and queried.
Pipelines
View and control how data is ingested and transformed.
Attributes
Create and activate new customer attributes in minutes using all your data.
2. Customer Identity Resolution
Manage and resolve anonymous and known customer identities across primary, secondary and third-party sources of your choice, in compliance with privacy regulations.
Identity+
uses deterministic and probabilistic modeling of known first-party data to customize identity resolution.
Identity Connect
uses integrations with one or more data and identity providers to resolve anonymous and known customer identities.
Identity Edge
Use integrations with demand-side platforms and other providers to get addressable signals in real-time from your digital assets and traffic to tartaget.
3. Segment Audiences
Explore, enhance and activate hyper-segmented self-service audiences with rich insights and predictive models.
Audience
Define, explore, and target customer segments using a no-code interface.
Models
use machine learning to identify and define new high-value opportunities.
Activation
Automate updates, exports and configurations across any system or channel.
4. Campaign Orchestration
Launch and test omni-channel campaigns across hundreds of out-of-the-box owned and paid channel integrations.
Campaigns
Launch, monitor and measure customer marketing campaigns.
Journeys
Orchestrate multi-step customer journeys across all channels.
quote code
Leverage one-time offer codes for consistent delivery across channels.
5. Real-time customer experience
Combine streaming data and historical data to provide historical information for real-time experience across online and offline channels.
Behavioral Smart Tags
Collect and unify real-time customer behavior across your website and other digital properties.
Profile Interface
Use the entire customer profile to provide personalization across all inbound digital channels.
Triggers
Push personalized, real-time communications to all customer touchpoints.
6. Personalized marketing
With customer privacy and data protection on the rise, how do we as marketers and organizations future-proof our business and consider the right technology stack to help us protect revenue at risk and more importantly , start thinking about how to create a more seamless customer experience to drive growth?
Drive
traffic Target high-value leads across paid media channels using privacy-compliant IDs.
Redirect Addressable
ID converts website visitors
Website Personalization
Integrate identity analysis technology to develop personalized websites, enhance user experience, and increase conversion rates.
Suppression
Remove converted customers from paid media campaigns to reduce wasted ad spend.