All industries are media industries Look at the media attributes behind Niu X products

It is definitely too absolute to say that all industries are the media industry, but it makes sense when you look closely.

　　Recently, there is a very popular saying, "All industries are media industries", the phrase comes from media person Luo Zhenyu.

　　This kind of deafening title is trying to give people the effect of enlightenment, but the result is that those who know it know themselves, and those who don't know are confused after all. Similar statements include "all industries are entertainment industries", "all industries are creative industries" and so on.

　　This kind of sentence is very similar to "one tree, one bodhi, one sand and one world", "the Tao is drowning in shit", you can always find the truth in ordinary life, many people claim to have realized the Tao while drinking tea, and some people Open the eyes of the sky by taking drugs. I also believe that many times, concentration and meditation require the help of props. Bodhidharma faced the wall in a cave for nine years, which is not something ordinary people can do. However, props themselves do not provide thoughts. Our inner map, Maugham said, "even the razor has philosophy in it," and that's what it means.

　　It is definitely too absolute to say that all industries are the media industry, but it makes sense when you look closely.

　　1. When we evaluate whether a product is good or not, we often talk about whether it can form word-of-mouth communication. The effect of word-of-mouth communication is that the media attributes in the product or service play a role.

　　2. The media attribute of the product comes from the extreme. Googleglass and Tesla electric cars, which have been in the limelight recently, are all such products. Is this disruptive product too difficult? Then take a look at the extreme router that transforms an ordinary router into an online artifact, or look at such small and beautiful things as Huang Taiji pancakes, Brutalist florists, and Nanshizhao.

　　3. The common feature of these products is innovation. When it comes to innovation, we generally regard revolutionary products such as Apple mobile phones and Tesla electric cars as innovations, but ignore innovations such as Nanshizhao. Innovation is innovation from scratch, innovation without order is innovation, and innovation is also in mashup and crossover. Brutalism and Nanshizhao are typical mashup or crossover innovation.

　　4. The so-called mashup and crossover are the interaction between technology and humanities. It's easy to say, but behind it are two ways of cognition of the world (this can refer to the article "I'm curious, has Steve Jobs read this book?" on the 12th floor of Block B), and the function of designing products requires rational recognition. It is not easy for a genius like Steve Jobs to combine the two.

　　5. The function of the product points to the pain points of users, and the humanistic connotation of the product points to our emotions. In the era of experience economy, the product itself is just a prop, and its unique and pleasant role is becoming more and more prominent.

　　6. Products and services, once they can obtain the emotional recognition of consumers in addition to their functions, have the possibility of self-propagation. This possibility is also its media attribute.

　　When we invest in projects, we often use sex to evaluate whether it is sexy or not, and sexy is actually another way of expressing people's pleasure by going with nature.