How can social fire chat be sustained and effective?
With the rise and popularity of social software, more and more people have begun to establish or join various group chats, the most representative of which is WeChat groups. I believe everyone has many group chats in WeChat, or It is a work group, a family group, or a friend group. Some of these group chats bring together our relatives and friends, and some are our customers or intended groups. How can we skillfully use group chats to socialize everyone? If the group develops into its own customer group, how to continue to make the community bigger? These issues are closely related to the performance of many sales staff. Therefore, everyone needs to understand the methods and techniques of social hot chat to achieve lasting power. All Media Social He has unique understanding and successful cases in community operations, which are worth learning from.
Achieving the goal of community fire chat requires us to invest a certain amount of energy and cost in the early stage. The first is the establishment and maintenance of the community. Our ultimate goal in establishing the community is to facilitate product transactions, but achieving this goal cannot be achieved overnight. At the beginning, we have to find ways to attract more people into the group. At this stage, we can do this through some small gifts or chatting. After attracting people into the group, we also need to share some information that everyone cares about in categories, and often communicate in the group. He interacted with everyone here and distributed some small red envelopes for everyone to grab. These small measures do not require much cost investment, but they can firmly capture the hearts of many group members.
Social fire chat is not aimless conversation. Everyone should be guided according to the characteristics of their own products, so that everyone can participate in discussions on product-related topics. You can also share some small knowledge related to the product, such as educational products. , All Media Agency recommends that community administrators share some high-quality articles on children's education or what parents can do to prevent their children from losing at the starting line, so that everyone can resonate and be willing to continue to understand. Targeted information sharing will not only prevent people from being bored, but will also make everyone feel the kindness and care from the community operators.
Although excessive comparisons in the early and middle stages of social chatting consume people's patience, once you actually do it, you can gain beyond expectations. As the community develops and grows, more and more companies tend to build high-quality communities. As a professional media company, All Media Agency has many methods and cases in community operation, which is worthy of everyone's choice!