The market is to test the truth of the product. Everyone has a bag of ideas. The key is whether the user is willing to pay. In the more than one time that the rocking cart has been continuously launched, there are hundreds of registered users on average every day. Of course, this also relies on the slogan created by the platform itself for new users to register and play three times for free. The vast majority of users are rushing to play three times for free The benefits of downloading the app and using it, so most of the types seen in the early background orders belong to the newcomer volume. Of course, there are also users who recharge and consume. Regarding recharge, there are also some merchants who register their app users to recharge some amount of money, and then charge the user to play once and scan the code for the user. Of course, the merchant also earns a little more in this way.
I have always believed that the rocking cart placed in front of the roadside merchant store is an additional income for the merchant (the rocking cart does not need to pay a deposit, and the car is not responsible for the failure of the car, even if the car is more It doesn’t matter if the urban management takes it away without losing money, so as long as it is plugged in, pulled in at night, and pulled out in the morning, there is basically no need for management), but this income is dispensable for most businesses (of course, it is better than no business). Better), so the merchants are thinking about how to make more money on the rocking body and spend a little bit of thought on the rocking body. It is precisely because of the objective factors of this fact that we often hear that the swing car at the door of the business was pulled away by the city management, and even more stories of the swing car being damaged by the rain on rainy days (during that time in Shenzhen. It rains several times a week), just because the merchants are too lazy to drag them in.
The company needs to start running quickly and speed up various financing channels and speeds. In addition to verifying its own profit model, it also needs to speak with data. Orders are the best proof.
As the main and only channel to place an order in the app, it is destined to go fast. There are many factors in this. 1. It has been many years since the birth of rocking carts. People's use of coin-operating methods has been deeply ingrained. The coin-operating method is simple and convenient, and children even feel a sense of pleasure when they put coins in. Besides, most of the elderly people with children are indeed very difficult to use apps. high. 2. We are now seizing the market and territory of traditional coin-operated rocking carts. For users, the choice is very clear, either download the app and scan the code to play ours, or hold coins and play next door, so our rocking The car is equivalent to isolating itself. It is impossible to make users unable to choose the consumption method on our rocking body. Any consumption method can be used, such as WeChat payment or coin-operated. 3. For some places, such as those with a lot of traffic, the consumption of the app may be a bit slow, and people just want to play once and leave, unlike some communities that often play nearby, so a flexible express consumption model is required.
It took about 2 or 3 months for the app to be the main push and the only consumption model. The company decided to develop more consumption models, that is, to increase the number of times of use of the rocking cart through the order channel. At the same time, it is also the official face-to-face and traditional launcher preparations. Harvest territory.
A WeChat scan order channel
is mainly aimed at users who want to play once and finish anytime, and want to simply consume. It is very simple to use, open WeChat, scan the QR code on the body of the shaker, and the WeChat payment page will pop up. After the payment is completed, the shaker can be started after the payment is successfully deducted. WeChat payment order means that the money paid by the user goes directly to the WeChat account of the platform, and the merchant can withdraw the cash account to increase the share amount. For example, if the user pays 1 yuan on WeChat, and according to 55 points, the merchant can increase the cash withdrawal account by 0.5 yuan at this time, which is actually divided with the app scan flow. The same logic, I won't elaborate on this.
Two coin to start the rocking car
The coin channel order is completely different from the app and WeChat. The app and WeChat are scanned, and the money first arrives on the platform, and then the merchant withdraws from the platform. And the coin is the money that first arrives at the merchant (the key to the rocker cash box is given to the merchant, and the merchant keeps the cash box and has the right to withdraw cash), so the merchant also needs to pay part of the money to the platform in this order. If the user throws a coin, the merchant's cash box has 1 yuan, and according to the 55 equal division rule, the merchant still needs to give 50 cents to the platform. How to give it? Directly deduct 50 cents from the merchant's online withdrawable account. If the merchant's withdrawable account has no money, then the account is -0.5 yuan. At this time, the merchant needs to recharge the account through the merchant center to balance the account. If it is uneven for a long time, the backstage can Show customers will handle.
