What kind of LOGO can be called excellent

Usually, when a company designs or optimizes a LOGO (logo), the most consideration is aesthetics. And because aesthetics is a non-standard matter, when companies look at the LOGO designed by designers, they are mostly benevolent and wise, and judge the quality of a logo design company only based on personal preferences or personal aesthetic viewpoints . Perhaps because of this, there is no unified LOGO for what is a good LOGO and what is a bad LOGO.
　　In fact, LOGO does not matter whether it is good or bad, nor does it matter whether it is beautiful or ugly. The key is whether the standard you design can integrate the industry attributes and market position of the enterprise's business operation. If you can integrate these elements, it will not be in a bad LOGO will be worse there. Because the LOGO itself is just a symbol, and the appearance of this symbol can clearly make your customers and audiences perceive the field you operate in and the industry status you are in. Just like a person's name, when a boy insists on taking a girl's name, the name is twisted no matter how nice it sounds. Therefore, the quality of a LOGO, the first criterion for identification is whether these elements can be integrated into it.
　　The second is whether you can convey your strategic concept well in this LOGO. When it comes to this time, there may be many people who will question and ask. There is an inherent conceptual relationship between strategy and LOGO. In fact, when you study LOGO carefully, you will find that LOGO has a strong relationship with strategy. 20th Century Fox Film Company, one of the eight major Hollywood film and television companies, its earliest founder was William Fox. But why there is a shadow of the 20th century in Fox's standards, this is formed after the successful acquisition of Fox by the 20th Century Company in 1935. At the same time, because this transaction was called the mouse swallowing the elephant transaction, this standard contains elements of theaters, because there were more than 500 optical theaters in Fox Corporation at that time. At that time, in order to commemorate this transaction, the 20th Century Company merged the LOGOs of the two companies into one standard, which is the A+B combination model mentioned in the LOGO design.
　　Of course, this alone does not explain the relationship between LOGO and strategy. But if you study the 20th Century Fox Company's LOGO in depth, you will find that its LOGO is closely related to the development of Fox Company. For example, in the 1950s, 20th Century Fox pinned its hopes on the super large screen and three-dimensional movies. In terms of new technology, and breakthroughs have been made, a new round of LOGO has been optimized. At the same time, in 2009, Fox Corporation released the director's 3D blockbuster "Avatar". Fox's characteristics increased the 3-dimensional sense of the LOGO and other factors, you can It is found that the entire design and promotion process of its LOGO is closely integrated with the development strategy formed by each enterprise.
　　In addition to strategy, industry attributes, business philosophy, and prominent market position are also important criteria for distinguishing between good and bad standards. A good LOGO can interpret or integrate well industry attributes, company management philosophy and market position. If a company cannot effectively integrate these connotations into the LOGO when designing the LOGO, it will be difficult to obtain market recognition under good standards. Here we can take a closer look at the well-known LOGOs in the market, and then it will be clear. understand this sign.
　　Based on the above concepts, to judge the quality of a LOGO, we should not simply judge it from the single point of view of whether it is aesthetically pleasing, but whether the LOGO itself can reflect the corporate strategic concept, business attributes, and market position. Multi-dimensional evaluation is carried out in the delivery. Of course, an excellent standard has more than one evaluation standard, but we should know its simplest standard. Only in this way can you design a better LOGO. By designing a LOGO that is more in line with the needs of the enterprise, the enterprise can also learn from this, what is a good LOGO, and what kind of LOGO is more in line with the current and future development needs of the enterprise.