An app monetization platform is a comprehensive way to help developers optimize their advertising strategies and ultimately earn more revenue. In the process of advertising monetization, access to a single advertising network is not efficient in monetization, and developers need to spend a lot of energy on screening and management, which will inevitably be overwhelmed. The emergence of an aggregated advertising platform has solved this problem to a certain extent.
The advertising monetization platform can organize and integrate the advantageous resources of multiple platforms through certain rules, and help developers improve eCPM and ad fill rate by optimizing the traffic distribution between platforms to achieve more efficient ad monetization.
In a monetization platform, what do APP developers need most? An excellent monetization platform can optimize monetization and achieve application growth.
Simplify the access process: Is the process of accessing third-party resources simple enough? For example, can the software be easily integrated into your application development software with just a few clicks?
Testing and Analytics: Quickly set up A/B tests, gain more insights, and view granular reports to understand the value of every impression.
Protecting the user experience: Certain software features can identify and block inappropriate advertisements that disrupt the user experience.
For example, my game users will watch a lot of advertisements repeatedly to get gold coins, so my ecpm is very low, then you can put all the mainstream advertising platforms in one advertising space, and let users watch each platform once to increase the price.
For example, my users use the app very frequently, but the opening screen is not filled enough, and a lot of traffic is wasted. At this time, you can put all the mainstream advertising platforms in one advertising space to increase the fill rate.
The technology of the aggregated advertising platform is equally important. Developers can choose the SDK docking method. The size of the SDK package will directly affect the speed of opening the advertisement, and even affect the running speed of the application itself: if the APP directly closes the advertisement before the advertisement is loaded, then will result in loss of revenue.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!