Some time ago, when leaving a message under an article on the official account, it would display "The message is visible to friends, and after the message is screened by the official account, it will be visible to everyone ", and "friends' messages" will be ranked in front of "selected messages".
Regarding the update of this function, WeChat officials stated that it is to further enhance the social attributes of the official account message , and to enhance the enthusiasm and interactivity of user messages.
However, this feature does not seem to be accepted by the majority of consumers. Once the feature was launched, doubts continued. Most netizens believe that the message area is displayed, and their every move will be seen by all their friends. Netizens are worried about privacy leakage, and they have said that they will never leave messages casually.
Following the "Friends Message", WeChat has launched a controversial feature - " Like Reminder ".
" Service Notifications " now also summarizes the number of likes on user comments.
The Like Reminder will be pushed through the “ Service Notification ” on the morning of the second day after the message is completed , so if you leave a message for 20 articles the day before and all of them are liked, you will receive 20 articles the next day.” Like reminder ".
According to Liaison Easy, within 24 hours of leaving a message, you will be reminded if you have more than 10 likes. Even if the message is not selected, such as a friend's message, it will be reminded if it has more than 10 likes.
Even if you receive hundreds of likes for the same message, you will only be reminded once.
WeChat is an APP with a huge number of users, so every small change in it will cause heated discussions . What is the impact of doing so? Is it paving the way for some big move?
The "Like Reminder" feature has also aroused heated discussions among users.
opposition
1. If there are too many likes, wouldn’t it become harassing information?
2. If my comment under an article was featured last year and someone liked it every day, wouldn’t I receive information about the likes of this comment every day?
3. Now that this function has been launched, some people will definitely expect their comments to be liked. If I find that no one likes me the next day, wouldn’t it be frustrating?
supporters
1. The reading of the official account is getting worse, and the launch of "friend messages" is the beginning of increasing the interaction between the fans of the official account. Friend messages belong to acquaintances socializing, and it is easy to generate more interactions. The like reminder is to give readers a sense of identity. When many people like their comments, it will stimulate readers' interest in leaving comments on more articles.
2. Many public accounts will do activities, draw prizes in the message area, and the one with the most likes will win. Now a little like reminder will make businesses more willing to do this kind of activity, because reminding readers every day will allow readers to quickly enter the article and check their like ranking. Otherwise, you may not know where to find this article.
Will the public account interaction method become the next circle of friends?
The public account like function has always been there, but there was no reminder before, everyone silently clicked and it was over. Now a new reminder function has been added to make the interaction method of the public account more and more similar to the circle of friends.
1. Mutual friends can see the message
Moments: We can see the likes or comments of common friends under other people's Moments. Every time we find common friends, we feel that the world is too small.
Official account: Now as long as we are friends, we can directly skip the operator screening and see the messages of our friends. I often see a friend's message under some very "connotative" articles, and maybe I find someone completely different from him in life.
2. Like reminder
Moments: After giving a like to your friend's Moments, and your mutual friends will like him too, I will notify you here;
Official account: It’s the same now, telling you how many people like it every day.
WeChat has also frequently updated its public account capabilities recently, which shows that public accounts are paying more and more attention to social interaction. Introducing social relationships into WeChat articles, the combination of the two can inspire users to leave messages enthusiastically. In addition to deepening the relationship between friends, it can also motivate readers to keep interacting with the official account.
Just like when Douyin closed comments before, someone said: "Douyin without comment function seems to have lost its soul." So the official account adds friend comments and likes reminders, do you want to make the official account more soulful?
The WeChat team also described the "friend message" function in the same way: it can further enhance the social attributes of the official account message, improve the interest of the message area, and also allow users to participate in the message to get more direct feedback, and enhance the enthusiasm and interactivity of user messages.
Whether this step can achieve Tencent's expected purpose remains to be verified!
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