The inherent technical advantages of face payment and its good integration with the needs of new retail scenarios make it a huge development prospect. It is simple and fast to use. Compared with mobile payment, face-swiping payment no longer relies on hardware devices such as mobile phones. It also saves customers the trouble of remembering and inputting passwords, and truly realizes the integration of people and wallets or bank cards. Mobile phones will also suffer from problems such as no battery, poor signal or even loss, but they will never encounter similar problems on their faces.
So now is the best time to enter the face-sweeping market, and only the first part of the people can understand the opportunity to be the trend-makers of the times. Every innovation in payment methods is a requirement and inevitable result of commercial development. Compared with mobile payment methods such as scanning QR codes, the application of facial payment is convenient, the work efficiency is higher, and the security is stronger, which is undoubtedly the solution. A lot of current shortcomings.
Since the face recognition technology was introduced to the public last year, it has smelled its unstoppable momentum and introduced face recognition equipment. Currently, the devices that can be docked include Alipay Dragonfly and the frog face recognition equipment used by WeChat. The quality and stability are All are very good, and the recognition rate is very high. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Merchants can arbitrarily set up pictures and videos on the device, and an endless stream of advertising forms can achieve brand promotion, event promotion and other purposes, bringing the possibility of higher income for traffic owners. In this scenario where customers pay by swiping their faces, the customer’s attention is placed 100% on the screen. After the merchant establishes a connection with the customer, a series of promotional actions can be launched, whether it is a repurchase coupon, an acquaintance coupon or a birthday gift package. , Can carry out targeted marketing to customers. With the most direct interaction between offline screens and customers, the action of scanning the code on the traditional mobile phone and putting it in the pocket has been revolutionized.
Although mobile payment has long been common nowadays, the public encounters moments when it is inconvenient to take out their mobile phones in the online situation, such as a lot of things, children on their backs, etc., or when users forget to bring their mobile phones or turn off their mobile phones. Face payment is a more convenient choice for consumers. For Alipay, the promotion of face payment has the consideration to improve transaction efficiency and enhance the shopping experience of Taobao platform.
At present, the main face-scanning payment devices are Alipay’s Dragonfly series products and WeChat Pay’s frog series products. Among them, Alipay’s new products occupy a larger market share. Dragonfly’s market share is a bit larger than that of Frog, but WeChat Pay’s smart retail The support of service providers and merchants is great, especially the 2019 Tencent Digital Ecological Conference, which has attracted a lot of attention. Therefore, combining various factors, the two giants Dragonfly and Frog occupy most of the market for facial payment devices.