In the era of smart retail, digitization is the general trend, and the ability to build digitization is also becoming a new competitiveness for retail department stores. At the same time, in pursuit of faster and more portable applications to the cloud, more and more companies are beginning to explore cloud-native architecture to deep digital transformation.
A few days ago, Haojing Technology joined the Alibaba Cloud Native Partner Program and jointly released the "Field Operation Digital Solution." Based on the core goal of "cloud native + field operation digitization," and based on Alibaba Cloud’s rich cloud-native products, mature cloud computing services and platform support capabilities, the two parties will jointly build an industry digital solution that serves enterprise-level users. Ecological win-win situation.
Haojing Cloud Computing Technology Co., Ltd. (referred to as "Haojing Technology") is a world-leading provider of digital technology and services, dedicated to helping global corporate customers to achieve a leap to the digital economy. Founded in 2003, the company has so far provided high-quality digital transformation solutions and product services for telecom operators, public service departments and other industry customers in more than 80 countries and regions around the world.
Integrating telecom-level system processing capabilities and Internet genes, Haojing Technology has now ranked among the top 10 global telecom software, and its digital services have covered nearly 150 mainstream telecom operators around the world, serving more than 850 million end users. At the same time, as one of the leading companies in smart cities, Haojing Technology has deeply participated in the construction of new smart cities in more than 100 cities around the world, empowering public services and industrial upgrading through digital technology. Over the years, Haojing Technology has successively obtained a number of company qualifications such as "Key Software Enterprise in the National Planning Layout" and "China's Top 100 Software Business Revenue Enterprises". It also has global product development and delivery capabilities. It is in Germany, the Netherlands, and Belgium. Overseas subsidiaries or branches have been established in more than 60 countries.
Based on Alibaba Cloud native, the "digital solution for field operations" helps transform the real economy
In recent years, the problem of real economy transformation has become increasingly prominent. Most department store and shopping mall companies are vague about the direction of digital transformation. Membership digitization, marketing digitization, commodity digitization, transaction digitization, and operation digitization are like "black boxes", and no clear target positioning can be found. .
After years of actual projects and accumulation in the Baibu industry, Haojing Technology has now formed a WBME2.0 product architecture that supports the unified operation of department stores, shopping malls, supermarkets and other multiple formats. In order to help more companies build an overall digital architecture from the three levels of business, management, and systems, Haojing Technology and Alibaba Cloud have jointly created a cloud-native "field operation digitalization" comprehensive solution.
Through the reconstruction of digital people and goods yards, an omni-channel operation platform with omni-channel membership marketing and product operation as the core is established based on the business middle-station, to open up consumer members, store shopping guides, brand shops, suppliers, third-party platforms and other multi-end platforms. The data link integrates passenger flow analysis, smart parking, electronic price tag, intra-city express, O2O platform, electronic invoice, Maoku, warehouse distribution and other systems to connect omni-channel member information, improve service capabilities, broaden profit channels, and promote department store shopping Centers and other business formats carry out single-product operation management. At the same time, it provides a wealth of omni-channel marketing tools to ensure the consistency of online and offline experience, and provide support for enterprises to accelerate digital transformation and intelligent decision-making.
Core functions
Introduce the concept and technical framework of Alibaba's business mid-station, and through the reconstruction of digital people and goods yards, establish an omni-channel operation platform based on the mid-station business and omni-channel member marketing and product operation as the core. While opening up the data chain, pulling multi-channel membership information, improving service capabilities, and expanding profit channels, it can also promote the single-product operation and management of department stores and other formats, enrich omni-channel marketing tools, and ensure the consistency of online and offline experience.
Product advantages
- Introduce the concept and technical framework of Alibaba's mid-stage business, support the differentiated operations of main businesses such as department stores, cosmetics, restaurants, supermarkets, etc., and support the rapid introduction of new businesses such as hairdressing, photography, children, bookstores, etc.
- Support fast access to third-party digital scenes, such as Meituan/Hungry;
- Support rapid store opening and reduce the risks and costs of informatization construction;
- Support online and offline integrated operations, multi-channel membership rights sharing, and enhance member stickiness and value;
- Integrate micro malls, mini programs, live broadcasts, and home delivery services in the same city, broaden sales channels, and realize omni-channel operations of goods, orders, and contract fulfillment;
- Introduce smart devices such as electronic price tags, self-service cashiers, and scan code purchases to improve user experience and brand image, reduce operating costs, and improve the overall operating efficiency of omni-channel digital services;
- Based on the realization of business in the middle of the station: Commodity, Membership, Inventory, Order, Settlement, and Pay.
Looking to the future, expand a broader market space based on cloud native
With the changes in consumption patterns, more and more traditional department store companies are transforming into shopping malls, developing more business formats to improve user experience. Whether the digital transformation is fast, comprehensive, thorough, and efficient will determine the breadth and depth of the future passenger flow and operation of members of department store shopping malls, which in turn will affect the growth of the entire shopping mall or enterprise. There is a large stock in the domestic department store market. At present, it seems that the digitalization of department store shopping is still an undoubted blue ocean.
On the one hand, Haojing Technology strengthens its technical accumulation in cloud computing, data, and intelligence, and leverages its own experience in system construction under complex scenarios. On the other hand, it fully absorbs the thinking logic of technology and business innovation in the Internet field to provide advanced digital transformation. Our methodology, tools and industry experience lower the threshold for the use of digital technology and help enterprises in their digital transformation process.
Alibaba Cloud is the leader and definer in the cloud-native field. It has the richest cloud-native product family in China, the most comprehensive cloud-native open source contribution, the largest cloud-native application practice, and the broadest cloud-native customer group. It has passed The world's top cloud native assessment. In the future, Haojing Technology will continue to deepen cooperation with Alibaba Cloud Native, become the world's leading digital transformation expert, and work with Alibaba Cloud to create a borderless new digital experience for customers!