The new crown epidemic from 2020 to 2021 has put the world into a difficult mode, and the country's economic operation has to slow down. This not only caused a lot of inconvenience to everyone, but also caused a huge impact on the enterprise organization that people depended on. Every micro-individual feels only the visible impact around him, but there are still thousands of changes that are quietly happening in places that are invisible to the naked eye of the company.
Under the epidemic, small and medium-sized enterprises "organize themselves in danger"
According to statistics from the Ministry of Industry and Information Technology of the People's Republic of China, as of the end of 2019, the number of small, medium and micro enterprises has reached 30 million. However, according to the survey, after the outbreak, 86.46% of the production and operation of enterprises were greatly affected. Among them, 38.90% of SMEs reported that the impact was serious and their operations were temporarily at a standstill; 29.43% of the companies reported that the impact was particularly serious and would lead to losses.
At the beginning of 2021, the global epidemic situation is still severe, and the impact on enterprises is not just as simple as still working at home, especially for small and medium-sized enterprises, this is a test of life and death.
However, the crisis is organic. In 2020, we will see the strong resilience and rapid rebound of the Chinese economy. In 2021, will the epidemic bring about a crisis while also spawning new business opportunities?
Chen Yiming, the person in charge of the Alibaba Cloud website, said:
The answer is yes. The direct impact of a series of changes brought about by the epidemic on small and medium-sized enterprises is to accelerate and promote the digitalization of enterprises. The changes in consumer behavior brought about by the epidemic have accelerated the urgency of digitalization of small and medium-sized enterprises. Small and medium-sized enterprises can accelerate the digitalization process of enterprises from various aspects such as online business and digitalization, and it is now that enterprises practice their internal skills to build core competitiveness. The best time.
In addition, the strong development of online companies is in sharp contrast with the difficulties of offline companies, which also allows us to further see the advantages of the online economy. This has also prompted many small and medium-sized enterprises to further strengthen their determination to promote the online digital economy.
Chen Yiming, Head of Alibaba Cloud Website
Of course, digitization is good, but for small and medium-sized enterprises with relatively weak economic strength and resistance, if they completely build digitization independently, they will face various shortcomings in terms of human, material, and financial resources. However, based on the rapid development of China’s Internet industry for more than 20 years, the continuous development of technologies such as artificial intelligence, big data, and cloud computing, Internet companies have already rushed to the background of the clarification of national digital development policies and the third wave of digital upgrades. Launched a variety of enterprise information technology development services and applications, preparing for the digital transformation of small and medium-sized enterprises.
Alibaba Cloud, technology drives the digitalization of SMEs
In the future, Alibaba Cloud will focus on the digitalization process of small and medium-sized enterprises, driven by technology and data, and using products and scenarios as carriers, to comprehensively upgrade online scale service capabilities, and help small and medium-sized enterprises evolve from IT to the cloud to online business. Aiming at the staged differences in the scale, industry, and online business scenarios of small and medium-sized enterprises, the Alibaba Cloud website customizes and builds enterprise cloud scenarios, deepens exclusive services and rights, and meets the diversified, online and digital needs of small and medium-sized enterprises.
In order to enable small and medium-sized enterprises to better realize digital transformation, Alibaba Cloud focuses on the three stages of enterprise operation: enterprise launch, online operation, and digital efficiency. It builds the core capabilities of scenarios for small and medium-sized enterprises to go to the cloud to help small and medium-sized enterprises reduce costs and improve efficiency. Enhance the core competitiveness of the industry.
1. Connect to the cloud, and the company is online
1) Build a website and go to the cloud:
Enterprises need to have a complete evaluation process before choosing to go to the cloud. For start-up companies, a basic website construction requires not only basic equipment such as website domain name, hosting space, website source code, etc., but also full-time personnel for operation and maintenance. The process is complicated and costly. These problems can be easily solved on the cloud. Relying on a large number of domain name resources, Alibaba Cloud will help enterprises achieve full-featured customized development of websites, with efficient and transparent processes, and pave an open, reliable, and inclusive path for enterprises to go to the cloud.
Shanghai Woyao Robot Co., Ltd. relies on Alibaba Cloud’s website building services to achieve online cloud access. This is a high-tech intelligent manufacturing company. The original intention of building a website is to make it easier for customers to find company content, such as technical support, File downloads, user manuals, etc., to improve users' favorability of the company and products; in addition, I hope that the website pages are concise and clean, and highlight the sense of technology. These have been easily implemented on Alibaba Cloud.
The cost, flexibility, stability, and convenient cloud technology and service base ensure the growth possibilities of a start-up in the budding period, and these experiences do not need today's small and medium-sized enterprises to go through detours.
2) IT resources to the cloud:
With the continuous maturity of cloud computing technology and the popularization of related applications, more and more small and medium-sized enterprises are migrating their IT resources to the cloud. By adopting different cloud migration architecture implementation solutions, users can migrate traditional IT systems to the cloud according to different implementation scenarios. Compared with traditional information architecture, cloud computing has more secure and reliable advantages. Therefore, more small and medium-sized enterprises also choose cloud data backup in order to prevent data loss.
Relying on the digital base, during the epidemic period, the dairy company Weigang Dairy successfully turned the crisis into an opportunity, stabilized the "vegetable basket" and "milk bottle" of the general public, and formed its own differentiated competitiveness in the regional dairy market. Due to historical reasons, Weigang’s IT technology architecture is relatively traditional, which is difficult to meet the business scenarios of today’s new retail. The original daily booking platform cannot support the business scenarios of holiday promotions, and online and offline collaborative promotional methods are powerful weapons for new retail. . In addition, there is no intercommunication between Weigang's online and offline systems, forming an information island, and even the data of the logistics distribution terminal and the milk delivery terminal are not completely connected. Moreover, in the face of the diverse needs of consumers, the means of reaching customers are relatively simple.
The transformation and implementation of Weigang started last year played a role during the epidemic. Dairy products and fresh products belong to two different entity subsidiaries. After the group management decided to launch the fresh products category "Daily Order", the Alibaba Cloud team successfully completed the migration in only 48 hours. The front-end was unified and the back-end orders flowed. To different entity companies, and the system also supported the order flow of millions of fresh products during the Spring Festival. Weigang Dairy will continue to cooperate with Alibaba in the construction of mid- and back-end systems based on its data capabilities in the future to achieve a comprehensive transformation.
For customers like Weigang Dairy, they can choose a suitable technical architecture based on their own business scenarios to realize the Internet-based design of the overall IT system. Through the best practices of cloud product architecture, Alibaba Cloud's product portfolio can be maximized, allowing users to fully enjoy the value and benefits of cloud computing, such as flexibility, low cost, stability, security, and ease of use.
3) Online office access to the cloud:
Under the influence of the 2020 epidemic, most of the businesses of enterprises rely on online completion, and collaborative office has become a means of promotion that must rely on Internet businesses. The demand for enterprises to go to the cloud has accelerated, and collaborative office has become the most common demand among many cloud applications. In September 2020, Alibaba announced a new round of strategic deployment: upgrading Dingding to Dingding Business Unit, fully integrating with Alibaba Cloud, and integrating all related forces of the group to ensure the full implementation of the "cloud and nailing integration" strategy. And officially announced Alibaba Cloud 2.0, building a digital native operating system based on the Feitian Cloud platform. 'Cloud nail integration' and'cloud integration' are the core components of this operating system. "Cloud nail integration" is connected to Alibaba Cloud's infrastructure and undertakes various applications of customers, which will surely change the way the cloud is used and the way of application development, and help more enterprises and organizations directly enter with zero experience and zero cost. The era of cloud computing.
Under the epidemic situation, the Ministry of Education has put forward emergency measures of "suspending classes and not stopping schools", encouraging all localities to use the Internet and informatization education resources as much as possible to provide learning support for students at home. The online education company Yuanjiao immediately responded to the call of "stop classes without stopping school" and announced that it would provide free live lessons to elementary and middle school students across the country during the extended winter vacation. In response to the high concurrent traffic of the epidemic, the Yuanjiao technical team decided to "give trust to teammates, The peak value is handed over to the cloud", communicate with the Alibaba Cloud team, conduct rapid and large-scale expansion of business systems and online classrooms, and ensure system availability, reliability, security and stability through all-round technical means on the cloud. In order to continuously and reliably provide high-quality course content to elementary and middle school students during the business peak brought by free live broadcasts, and to fully guarantee the content quality and smooth operation of online courses during the epidemic, Yuandao Guidance has launched a rapid response mechanism for online office, which is effective for teaching, Service, technology, platform, service and other business ports have been deployed for key tasks, and 356 lecturers, 412 teaching assistants, 151 technical personnel and more related staff have been mobilized to continue to coordinate online "battle". All these have ensured that Ape Coaching "upgrades and fights monsters" all the way, and supports it when rounds of traffic peaks are surging today.
Nowadays, demand for scenarios such as Yuandaodao has accumulated more than 15 million core business scenarios of enterprise organizations on Alibaba Cloud, which can provide multi-industry and multi-dimensional office solutions, so that members of enterprise organizations can be closer to customers and value partners. , Create value more efficiently, and successfully help enterprises realize digital management and mobile collaboration.
2. Business online, real-time application
1) Real-time protection of security scenarios:
In recent years, with the frequent occurrence of security incidents such as DDoS attacks, ransomware attacks, and data leaks, whether it is subdivided technologies such as 5G, cloud computing, artificial intelligence, and the Internet of Things, or services such as cloud platforms, servers, and hardware, there are no exceptions. Safety breaches and protective openings. These hidden dangers of security all pose huge challenges to the operation of small and medium-sized enterprises.
South China Linrui Technology is a wholesale and retail enterprise. After going to the cloud, Alibaba Cloud fully guarantees the security of the company’s key project ticket system data, and successfully reduces the risk of business interruption in the ticket system, and also meets the low cost of the company’s start-up background. Basic demands.
Meiyou is a comprehensive service platform for women. While the business is developing rapidly, Meiyou is also making every effort to build a strong security defense system in order to provide users with a more stable and reliable experience. Alibaba Cloud Cloud Shield DDOS service has established the first security fortress for Meiyou, and APP security provides a guarantee for the stability of mobile terminal business. The full-link solution effectively prevents problems such as page tampering, malicious attacks, cheating, and bad content. These security services and products provided by Alibaba Cloud have enabled Meiyou's business system to enjoy "stable happiness".
On Double 11 in 2020, Alibaba Cloud will securely intercept 10.4 million visits to Moutai's inventory monitoring scripts, accounting for more than 93% of the total attack volume. The average daily interception of attack requests exceeds 100 million. 13.62 million risk behaviors were detected and assisted cloud companies to protect nearly 100 million yuan in marketing funds. 2% of orders were found to be attacks, and the accuracy of attack recognition was more than 90%, which saved the huge time-consuming and extremely high cost of manual identification.
During the same period, Alibaba Cloud Security successfully resisted the largest resource-exhausted DDoS attack (also known as CC attack) detected in history, with a peak of 5.369 million QPS. The attacker used tens of thousands of real broilers to simulate normal HTTP/HTTPS requests with high computing resource consumption. The time lasted for more than a month, and the attack was extremely complex. Alibaba Cloud guarantees that customers have no perception and no business is hurt. All of these provide ample room for imagination for the next stop of business security.
2019-2020 Alibaba Cloud Security Protection Resource-Exhausted DDoS Attack Peak Change
With Alibaba Cloud, various security risks are no longer a big challenge for small and medium-sized enterprises. In addition to the "heavy investment" in infrastructure security, security teams, and security technology research and development, Alibaba Cloud's increasingly sophisticated enterprise cloud security scenario services will provide users with a "silk-like security experience."
2) Real-time application of marketing scenarios:
The digital transformation of an enterprise requires not only to change the old operating process and business model, but also to make the business more agile, flexible, and smarter. This epidemic caused all online education and live broadcast platforms to experience a huge real-time stress test. During the epidemic, the number of users of the mobile live streaming platform Inke increased sharply. In business scenarios such as live streaming recommendation, rankings, etc., if user feedback such as operation freezes occurs, it is necessary to confirm the front-end application problem or the back-end recommendation service problem at the first time. . Aiming at these pain points, Alibaba Cloud provides scenario solutions that use real-time monitoring services for front-end monitoring, which can monitor the health of live apps from three aspects: page opening speed, page stability, and success rate of external service calls, thereby multi-dimensionally Gain insight into the real user experience and help the product to continuously iteratively optimize. Help technicians quickly locate performance bottlenecks, shorten troubleshooting time, and reduce user loss.
In responding to major marketing activities, Alibaba Cloud and customers such as Inke have accumulated a very mature response experience. Alibaba Cloud, which has experienced "the largest spike event on the planet" on Double 11, has an absolute say. Alibaba Cloud's various online marketing scenarios for service companies can not only help companies reshape customer experience, but also fully support corporate business innovation based on advanced technologies such as artificial intelligence, see operations anytime and anywhere, assist companies in scientific decision-making, and improve operations Efficiency and reduce costs.
3) Real-time analysis of IOT:
How is the parking lot of the 60,000 square meter high-end business district unattended? It turns out that Zhidian Parking is based on Alibaba Cloud's city-level IoT platform, and adopts a lightweight unattended parking lot service solution with light equipment and heavy cloud. It can guarantee the high concurrency, high stability and high security of millions of devices in real time. Even if there is a special situation of network disconnection, the car owner can complete electronic payment. After the network is restored, the Zhiwei cloud platform will automatically synchronize the billing information, providing peace of mind for the parking lot. Management escort.
During the epidemic, home isolation has become a challenge for community supervisors. Some quarantine personnel will inevitably go out to do something with a fluke. This brings great challenges to community managers and may also have potentially huge impacts. In response to this scenario, Alibaba Cloud has developed a "cloud seal" product. It can realize on-site equipment installation and equipment number reporting within 10 minutes. In 30 minutes, the device connects to the LoRa gateway, enters data, and starts data joint debugging. One hour, business process orchestration, test data link, SMS reach, "cloud seal" deployment completed! Behind these numbers and professional terms is the speed at which the community builds the epidemic prevention line, and it is also the determination and courage of the community and Alibaba Cloud to jointly launch a general attack on the epidemic.
This "cloud seal" product launched by Alibaba Cloud Intelligent IoT, once the door is opened, the movement sensor in the cloud seal will be triggered, and community workers can receive detailed alarm reminders within a few seconds. Through the cloud seal, the abnormal flow of people can be grasped in real time, and the remote care of the home observation object can be realized. Information such as the number of days of quarantine and whether to go out privately is clear on the epidemic care cloud platform, making the management and control of more dispersed personnel visualized. At the same time, it effectively saves inspection manpower, prevents cross-infection, and greatly improves the effectiveness of community management and control at the grassroots level.
In addition, using the real-time application of Alibaba Cloud IOT, you can use your mobile phone to grow vegetables, and you can know your home on one screen... These are the concentrated points of the combination of Alibaba Cloud's intelligent scene technology and refined governance system, and they are also the embodiment of the intelligent construction results.
3. Data intelligence, agile and efficient
If SMEs want to stand out in the unpredictable business environment, they must build an integrated data platform to effectively respond to increasingly personalized consumer needs. However, self-built data platforms for small and medium-sized enterprises have high barriers, difficulties, waste of computing resources, and high costs. Alibaba Cloud uses its own big data capabilities to help small and medium-sized enterprises easily solve these problems.
Before using Alibaba Cloud MaxCompute, the music content community application-Sing Bar used a self-built system to store and process log data at each end, including request access records, buried point data, server business data, etc. In the early days, this system based on open source components strongly supported business needs such as data statistics, business reports, and risk control. However, with the increase in the amount of data processed every day, more and more historical data have been accumulated, and the demands from other departments have become more and more complex, and the self-built system has gradually exposed shortcomings in capabilities.
Therefore, Sing Bar began to try cloud services such as ECS and OSS provided by Alibaba Cloud, and the big data department also began to use MaxCompute to make up for the lack of self-built systems. At present, except for some scenarios with high real-time requirements that also use a self-built system, MaxCompute undertakes all the offline computing work of Singba. There are nearly a thousand tasks running regularly every day, processing terabytes of data, and generating hundreds of data reports for display in QuickBI. The visual management interface and SQL-based calculation method greatly reduce the threshold of use and improve efficiency. In addition, recommendation and risk control businesses also use MaxCompute's computing capabilities to achieve rapid follow-up and iteration of requirements. The big data service provided by Alibaba Cloud currently fully meets the needs of the singing bar business, and has achieved a good balance between efficiency, cost and flexibility.
Alibaba Cloud's data intelligence solution has cleared the technical barriers of big data for the development of small and medium-sized enterprises, and can focus resources on the improvement of business value and bring about the improvement of core competitiveness. Whether it is offline processing of massive data or real-time calculation of online large-scale data, it can be solved quickly and perfectly through Alibaba Cloud.
In addition, in order to help companies resume work and production and move to the cloud at a low cost, Alibaba Cloud’s new year's purchase season promotion was officially launched in early March. With a purchase subsidy of up to 100 million yuan, Alibaba Cloud has helped all walks of life to open their doors, providing many small and medium-sized enterprises with an excellent opportunity for "cloud" benefits! Not only are entry-level servers suitable for light-weight applications and low-load scenarios for individual users, but there are also enterprise-level cloud servers suitable for various enterprise application scenarios, and both entry-level and enterprise-level can help small and medium-sized enterprises. Sustained growth in online demand.
In summary, under the epidemic situation, Alibaba Cloud’s scenario-based exploration and technological empowerment of the SME market is aimed at covering and helping more SME users to achieve digital transformation quickly, conveniently and at low cost, and help SMEs. In the era of the epidemic, it is possible to break through adversity and usher in more new breakthrough opportunities.