In 2022, the digital collection track will usher in explosive growth, and many Internet giants, listed companies, and state-owned platforms will enter the game one after another. As of June 15, 2022, according to incomplete statistics, the number of domestic digital collection distribution platforms has exceeded 500. In contrast, in February 2022, there were only more than 100 domestic digital collection platforms. According to Guangming Daily, the data field research platform Toubao Research Institute estimates that the scale of my country's digital collection market will reach 30 billion yuan in 2026.
However , the savage growth of the digital collection platform, which is still in its early stage, is accompanied by chaos : many but not refined collection distribution strategies lead to serious homogeneity of collections, and the strategy of focusing on the secondary market leads to the prevalence of hype, lowering the collection threshold, laissez-faire The quality of collectors brought by speculators is mixed, and there are even many platforms that falsely upload to the chain and manipulate the secondary market. The digital collection industry has been dragged into the vicious circle of "false inventory competition" and urgently needs supervision. It is foreseeable that once the specific regulatory measures on the digital collection industry are implemented in the future, the digital collection industry will face a large-scale reshuffle .
When the inflection point is approaching, how can the digital collection industry break through the vicious circle of "pseudo stock competition" and achieve sustainable development? How will the boots of digital collection supervision and compliance be landed? On June 14th, the "2022 Guanhuoyuanverse Digital Collection Online Summit" was held. The summit was hosted by Huoxun Finance and Data Zangjia, co-sponsored by Shenzhen Retail Industry Association, and specially supported by Hyperchain. Dachang executives, legal authorities, brand IP representatives, well-known collection platform representatives, pioneer artists and other digital collection industry ecosystem practitioners conducted in-depth discussions around the above issues. Digital collections want to break through the vicious circle of "false inventory competition", With healthy and sustainable development, the Huoguan Summit released the country's first empowering entity solution provider "Shu Zang Cloud" and the country's first user-created digital collection aggregation navigation community "Shu Zang Home".
At the Guanhuo Metaverse Digital Collection Summit, Zhang Xiangning, founder of China Wanwang, chairman of Hyperchain, and founding partner of Qingyi Investment, announced as a representative of the co-sponsors: the country's first solution provider for digital collections to empower the real economy "Shu Zang Cloud" is officially released. "Shu Zang Cloud" will spend 100 million RMB to provide free technology supply in the field of digital collections for 1,000 physical enterprises, helping physical enterprises to bridge the gap between Web2 and Web3.
Zhang Xiangning said that the trend is becoming more and more obvious, leading entity enterprises to the road of Web3. Easier said than done, physical enterprises entering the Web3 will undoubtedly need a reliable "guide". "In the Web2 era, this is what we do. From 1996 to the present, we have been a technology supplier for more than 20 years. Now we have finally reached the door of the Web3 era. We decided to continue in the Web3 era. Adhere to the road of technology supply."
Digital collections want to break through the vicious circle of "false inventory competition" and develop benign and sustainable. On the user side, Huoxun Finance released the country's first user-co-created digital collection aggregation navigation community "Digital Collection Home". Long Dian, the founder of Huoxun Finance, said that in the future, "Digital Zangjia" will form a media service matrix for the digital collection industry, and launch related products such as navigation, comments, interview programs, ratings, rankings, and summits. The resources accumulated by Finance and Economics in the industry interact with more platforms, work together for a win-win situation, and create a benign environment for sustainable development.
The emergence of the home of digital collections will solve many pain points such as low source quality, popular hype, and low user resolution in the digital collection industry on the client side, and will generate diversified, high-quality, and multi-use digital collections on the client side. The advanced requirements of the scene force the B-side to make structural adjustments and promote the emergence of the effect of "good money drives out bad money" in digital collections.
Guanhuo Cultural Digital Industry Think Tank is a high-end think tank co-founded by Huoxun Finance·Shuzangjia and several well-known official associations, technology giants, and well-known educational institutions. It brings together top research institutes, Internet giants, well-known brands, Technology giants, top data collection platforms, art creation institutions, cultural tourism units, famous law firms and other industry-wide elites.
According to Zhao Yidan, co-founder of Huoxun Finance and general manager of the media business department, the purpose of the think tank is to bring together forces from all walks of life to jointly promote the standardization of the digital collection industry, the popularization of products, clean up the source, and ensure the healthy and steady progress of the industry. In the future, the plan of Guanhuo Cultural Digital Industry Think Tank includes six items: provide information for government decision-making reference; promote industrial integration; carry out online and offline forums, exhibitions, interview programs, seminars and other activities, publish relevant reports, books, etc.; gather advantages Enterprises and resources from all walks of life, research and development of technological innovation; personnel training, joint universities, enterprises, and society to cultivate more talents in the cultural digitization and digital collection industry; carry out industry self-discipline, and create a healthy development environment for cultural digitization and digital collection industry.