- Behavioral Event Analysis Model
- Behavioral event analysis method to study the impact and degree of the occurrence of a behavioral event on the value of the enterprise organization
- User retention analysis model
- Retention analysis is an analysis model used to analyze user participation/activity. It examines how many users who perform initial behaviors will perform follow-up behaviors. This is an important method used to measure the value of a product to users.
- Funnel analysis model
- Funnel analysis is a set of process data analysis, which can scientifically reflect the state of user behavior and an important analysis model of the user conversion rate from the starting point to the end point.
- User behavior path analysis model
- User path analysis, as the name implies, the user's access behavior path in the APP or website. In order to measure the effect of website optimization or marketing promotion, and to understand user behavior preferences, it is often necessary to analyze the conversion data of the access path.
- User grouping model
- Divide users according to historical data, classify user groups with certain regular characteristics, and then observe the specific behavior of the group again. This is the principle of user grouping.
- Internet finance customers are classified into conservative, stable and aggressive according to the attribute of risk investment preference, and can be divided into invested and uninvested according to investment behavior.
- Click to analyze model
- Click analysis adopts visual design ideas and architecture, simple and intuitive operation methods, and intuitively presents the areas that visitors are keen on, helping operators or managers to evaluate the scientificity of web design.
Analysis type
User analysis: new users, active users, number of launches, version analysis
Retention analysis: ladder diagram, synchronization analysis
Channel analysis:
user engagement: use time, use frequency, page visits, use interval
page visit path: first page-> Page 2 -> Page 3
Terminal attributes: device terminal, operator, region