This article is reproduced from IT Home, IT Home February 26 News NetEase Cloud disclosed its Q4 and 2020 fiscal year results on February 25, revealing that over 90% of NetEase Cloud Music’s active users are born after 90s and 00s.
The NetEase financial report conference call disclosed that since 2019, NetEase Cloud Music has accelerated the commercialization process. In 2020, NetEase Cloud Music membership, live broadcast and advertising revenue will all achieve steady growth. Taking into account its fixed cost structure, as NetEase Cloud Music further expands its business scale, its profit margin will continue to improve.
IT Home has learned that over 90% of NetEase Cloud Music's active users are under the age of 29, and 60% of new users in 2020 are born after 00. The platform will add nearly 1 million original works by NetEase musicians in 2020, and the total number of original works by musicians will exceed 300 billion times a year. The album "Jixi South Forest Road" released by the indie band Wanneng Youth Hostel has sold more than 300,000 copies in one day, breaking the digital album sales record in the domestic independent music market. As of press date, the album sales have exceeded 11 million yuan. NetEase CEO Ding Lei said that in the future, NetEase Cloud Music will still attach great importance to strengthening the construction of the platform's song content and produce a large number of high-quality works.