1. WeChat advantage
WeChat, as a wide-ranging social platform at the moment, undoubtedly brings many conveniences. For example, when we want to talk to others, we can chat through text, voice or even video by just taking out WeChat, without using a phone card to make calls. ; Follow the circle of friends to understand the dynamics of friends; or everyone can start a group chat to start a new topic and so on.
Wechat’s payment is very good. The payment market is nothing more than Alipay and Wechat. Wechat, as a payment tool with social attributes, can be said to be particularly convenient. WeChat is a very secure social software. You may get hacked QQ account, but your WeChat account will never be hacked.
In addition to daily life, WeChat has also slowly entered our work, into all walks of life. When all interpersonal relationships are integrated in one WeChat, life seems to be inseparable from work. For example, when sending messages in a work group, Everyone tells me what you say, it is easy to cause accumulation of information. Not only does it take time to find important information, it also wastes unnecessary time. What's more, the constant sending of information and message reminders will disturb the original life. Because of the many inconveniences in using WeChat at work, enterprise WeChat will follow, in order to solve the fundamental problems that companies currently exist through enterprise WeChat solutions.
Second, the significance of the establishment of corporate WeChat
Why do companies need to establish corporate WeChat? What is its meaning? In addition to making good connections between customers and products, companies are more important to maintain their own internal connections, especially in terms of employees. Only by maintaining the relationship between the company and its employees can the company be able to achieve better sustainable development. The emergence of corporate WeChat means that the connection between the company and its employees has become more convenient and efficient, allowing employees to quickly grasp the accuracy of work information. The arrival of corporate WeChat is of great significance to companies and employees.
Give two examples:
1. Diversified functions of enterprise WeChat:
In addition to having a chat function similar to WeChat, it also integrates official phone and email functions. At the same time, functions such as announcement, attendance, leave, and reimbursement can all be implemented in the software.
2. Prevent the loss of customer resources:
After the employee resigns, the company can take back the corporate WeChat, and assign the friends on the corporate WeChat of the resigned employee to the incumbent employee to continue to follow up, while transferring chat records and other data to ensure that the company's customer resources are not lost.
3. Borderless office:
The paperless office is realized through the mobile terminal that employees carry, which not only improves work efficiency, but also reduces administrative costs in a humane manner, and makes the work process more efficient.
4. Security and convenience:
Because only members in the corporate address book can follow corporate WeChat, this ensures corporate information security. At the same time, a corporate WeChat can be configured with multiple third-party office applications. Coupled with the unlimited number of transmissions, the dissemination of information has been maximized.
3. The difference between corporate WeChat and personal WeChat
Let's take a look at the difference between corporate WeChat and personal WeChat, mainly in terms of the number of friends, live codes, communities, and data.
1. The number of friends, this is very important for traffic
Personal WeChat friends are online 5000, corporate WeChat friends are 2w, and the new number is 5000. After applying for expansion, you can reach 2w, and you can passively add between 500-5000 every day. For large brands and large traffic, it can greatly save labor and capital costs.
2. The live code is a bright feature of enterprise WeChat, which is divided into personal live code and community live code
All the friends who do drainage should have used the personal account live code. With the live code, you can drain traffic to multiple personal accounts. The advantage over the personal account is that the user only needs to scan the code once, which improves the conversion rate. The validity period of the enterprise WeChat group live code is permanent, if you want to drain traffic in a certain channel for a long time.
3. In terms of community
Enterprise WeChat has many management functions, such as group welcome, keyword reply, keyword monitoring, group member de-duplication, automatic group kicking, anti-advertising, anti-sweeping, etc. These are all personal accounts do not have.
4. Data
Enterprise WeChat can count customer data and group chat data. Through the above data, companies can quickly determine the addition, activity, and loss of customers and communities.
Four, summary
Finally, to summarize, enterprise WeChat has 3 advantages:
1. The convenient function of group management is relatively complete, saving worry and effort;
2. The number of friends, and the safety and stability that everyone cares about most, corporate WeChat accounts are better than personal WeChat accounts;
3. There are data statistics for customers and group chats to help companies understand customer conditions more intuitively, and when employees leave, they can automatically transfer customer information to other colleagues.
After talking about these key points, you should now be able to better judge whether you want to be a corporate WeChat.