aims
1. Master the tasks and objectives of industry research
2. Master the steps of writing industry analysis reports
3. Learn how to write high-quality industry reports through case analysis
Mission and purpose of industry research
1. Explain the development stage of the industry itself and its status in the national economy
2. Analyze various factors that affect the industry and determine the strength of the impact on the industry
3. Forecast the future development trend of the
industry 4. Judge the value of industry operation and investment
5. Reveal industry operation and investment risks
Purpose:
1. Provide decision-making basis for operation and investors
2. As a basis for designated strategic planning
The value of industry research to the company: strategic positioning, strategic choice, resource allocation, system coordination
Steps to compile an industry analysis report:
1. Defining the market
2. Market estimation
3. Industry chain and business model analysis
4. Key competition analysis
5. Consumer user analysis
6. Market entry strategy analysis
The key points of writing and analyzing industry reports
The authority of the data: government reports = financial reports of listed companies, bond issuance announcements> information released by companies in the country concerned> industry reports.
Market size calculation: selection of calculation models and cross-validation of other information sources.
Industry chain and competitor analysis: financial reports, public relations Draft, supplier research, internal personnel interviews
Market entry strategy analysis: Set up a scientific market entry strategy evaluation model, and formulate corresponding strategies based on scenario analysis
Case Analysis of Tourism Industry Analysis Report
Report framework: This report-the "China Online Travel and Holiday Market Research Report" is divided into five parts:
1. General theory of China's online travel market development
(overall , current situation) 2. China's online travel [vacation market] analysis (divided) Discussion, detailed disassembly)
3. Analysis of China's online travel and vacation market operation indicators (supplementary analysis)
4. China's online travel and vacation market hotspots and trend analysis (future trend analysis)
5. Case study (case analysis)
report detailed explanation
Part 1: China Overview of the
development trend of the
online travel market (overall , current situation) Overview of the development trend of the online travel market in China In 2015, the transaction volume of China's online travel market reached 432.63 billion yuan.
According to iResearch's monitoring data, the transaction scale of China's online travel market in 2015 reached 432.63 billion yuan. A year-on-year increase of 39.9%. Fortunately, the transaction size of China's online travel market reached 542.09 billion in 2016.