Every enterprise can be called "doing business", but not all "doing business" can be counted as qualified enterprises.
Qualified companies must have their own ability to link customers, so that they have the ability to evolve and iterate themselves, and have their own life cycle.
In the era of the Internet economy, large platforms have become a channel for many companies to conduct online promotion. Through the influence of large platforms, companies can effectively promote their company's information.
Some large companies such as Alibaba and Tencent have their own platforms, but small companies can only rely on third-party platforms. Platform companies want to be profitable, so if companies rely too much on other platforms, it will be difficult to truly develop independently.
So why can't an enterprise become a platform by itself?
The reason why many business owners did not choose to build their own platform is because the cost is too high, and because they are just a small business, it is difficult to invest a lot of money to achieve sufficient results.
But through LTD marketing SaaS, both large and small companies can build their own independent stations and make themselves a platform!
Take a traditional manufacturing company that has never been in touch with the Internet, as an example, let us see what the company can get after setting up an independent station.
Jie Tuo Electromechanical is a traditional manufacturing enterprise focusing on the production and export of portable hydraulic electric steel bar breakers, steel bar cutting machines, steel bar bending machines and other tools.
In the past ten years, Jietuo Electromechanical has done a lot of products, and developed a new series of steel bar cutting machine products by summing up and studying the problems and defects of the products.
However, problems such as "products but no customers" and "no shops and no traffic" have appeared in online marketing.
Faced with this problem, Jietuo Electromechanical chose to use LTD marketing SaaS to build its own independent station for online promotion.
Through the LTD official micro center, JET has built a micro center for official website marketing, and the clues left by users can be recycled to the back office of the official micro center, saving a lot of manual statistics and data analysis costs.
More importantly, through the establishment of the official micro-center, JET can aggregate its own traffic information to form its own private domain traffic pool, and firmly control the resources in the company's own hands.
From the background data statistics of the official micro center, it can be seen directly that Jietuo has achieved 1026 customer clues.
At the same time, Jietuo has further filled the content of the official website. Jietuo is a professional electromechanical company. Mechanical products such as steel bar cutting machines are not only the foundation of business operations, but also the final form of knowledge content.
Rich and colorful content can attract attention most of the time, but it is the quality of the product itself, the sense of use, and the corporate services that really trigger consumer actions and form consumer stickiness.
Through LTD marketing SaaS, Jie Tuo can output the text, pictures and videos of the core content advantages on the self-media platforms that gather popular traffic such as Toutiao, WeChat Official Account, Douyin Account, Big Fish Account, and Penguin Account.
Target customers have formed a large number of exposures on the entire network, using the most targeted way to attract consumers' attention and interest, and learn about products spontaneously, which is what we call obtaining sales leads.
Jieto content output
The accumulation of such a large number of clues also requires a large amount of labor for docking, and both labor costs and time costs will increase.
But JET has realized the automatic discovery, collection, feedback, tracking and management of sales leads through LTD marketing SaaS.
Enterprise members can receive sales leads from various media platforms as well as customer contact information and needs as long as they view the mobile app of the LTD official micro center. This greatly improves the efficiency of customer acquisition and realizes the cost reduction and efficiency increase of JET.
The above is the brief process of Jietuo through its own platform to complete marketing and customer acquisition.
Both large and small enterprises can form their own platforms to link to customers, master all marketing dynamics and operating data, form their own closed-loop traffic, obtain an endless stream of private domain traffic, and realize true digital transformation.