Recently, the website of the Central Commission for Discipline Inspection and the State Supervision Commission issued a paper named online education, which raised three major questions: "Who is the main body of the enterprise? What problems are caused by large-scale capital intervention? How to strengthen supervision?" The article pointed out that as the winter vacation is approaching, some online education platforms have become active again. TV advertisements, subway stations, bus stations, building elevator advertisements... wherever parents of school-age children can see, the basic education online platform advertisements are not let go.
Due to the epidemic, online education has pressed the "fast forward button". Technological innovation, capital surges, and practical needs have made online education flourish. But behind the heat, hidden crises and exposed problems are also emerging.
Just before the Central Commission for Discipline Inspection website called the criticism, the author also found some problems. The online education advertisements pushed by mobile phones, and some well-known online education brands all invited the same "teacher" to advertise for them. The key is that this "teacher" will be a famous mathematics teacher and an English teacher. Fooling parents in the name of "teacher actors", offering low-cost trial lessons to compete with each other, but after paying, the content does not match the publicity. Around the topic of education, it creates anxiety and sells anxiety. In the end, it is the children who suffer and the parents who are tired. Only online education institutions have become the last laugh.
It is not an exaggeration to say that 2020 is a critical period for the development of online education. Affected by the epidemic, online classes have become the preferred method of extracurricular tutoring for more students. Online education institutions have seen business opportunities from this, and industry users have also expanded to 423 million. The market size is expected to exceed 500 billion yuan. Behind such a wide range of demand and business opportunities, capital drive and advertising are indispensable. What students and parents worry about and worry about are also stimulated again and again by snow-like advertisements. The new year is approaching, so if you don't register an online class for your child, it seems that this holiday is a waste of time.
On the surface, this is a good situation where the online education industry is developing vigorously and competing with each other. In fact, just like offline off-campus training institutions, all educational issues related to advancement, grades, etc., are once again magnified. In cities with fierce competition in education, "tiger mothers" and "cat dads" are eager to hope that their children will become a dragon. They are desperately enrolling in school for their children, and they continue to give their children "chicken blood". Goal-oriented, online education has incited real anxiety about Olympiad, exam-taking, school selection, etc., which are contrary to the national quality education policy. Parents and children are caught in the whirlpool of reporting classes and attending classes. Spending money on classes is irresponsible for the future of the child. Parent groups who have suffered enough from offline training schools are now being attacked by online education.
Parents are more concerned about the false propaganda of online education. The various offers and temptations in the advertisements, but the actual teaching does not match the promise. Coupled with the lack of self-discipline of minors, once trapped in online classes, they will not only pay time costs, but also health costs and interest costs. Second, there are still many unsatisfactory reality in the educational environment. The need for supplementary lessons stems from parents’ lack of confidence in their children’s academic performance. Behind this, it is closely linked to related policies such as entrance examinations and examinations. Only by strictly implementing relevant entrance examination policies and strengthening school education and in-service teachers’ responsibilities can children be helped. Improve learning efficiency and avoid being overdrawn by online education.
The National Fourteenth Five-Year Plan proposes to take advantage of online education, improve the lifelong learning system, and build a learning society. Obviously, the healthy and orderly development of online education is a good supplement and improvement to school education, but the prerequisite for health and order is to be standardized, strictly abiding by relevant policies, and promoting off-campus online training in an orderly manner. Development, this is an urgent need to improve and implement online education.
Currently, many places have issued documents to guide and regulate off-campus training. For example, Chengdu recently released the "Chengdu 2021 Compulsory Education Enrollment and Enrollment Positive List and Negative List", which clearly stated that off-campus training should be properly oriented. The recently issued "Notice on Doing a Good Job in Enrollment and Enrollment of Schools in Compulsory Education" also clearly pointed out that "citizens have the same enrollment and citizens have the same rights." Such a system design has effectively relieved parents’ education anxiety, and has also cooled down the disorderly online education.
All in all, it is expected that online education will be guided by "education" and truly serve parents and children.