Education has always been a hot topic of national concern. Online education is developing in full swing in the context of intelligence and the Internet of Things. Emerging smart technologies such as big data and algorithm recommendation have continuously changed the mode of education, making education resources more equitable, and increasing the beneficiaries of education. In 2020, due to the epidemic, offline education will be converted to online, which has stimulated the development of some online education institutions and the development of the entire online education industry. Recently, BOSS directly hired and released the top 100 Internet companies with the most attention for talents in 2020, among which 11 online education companies are on the list.
Driven by the epidemic, demand in the online education market has surged. According to data from iiMedia, the growth rate of China's online education market has slowed in recent years. In 2019, China's online education market was 404.1 billion yuan, a growth rate of 16.1%. In 2020, the epidemic has become a watershed in the online education industry, and the penetration rate of online education has risen sharply. Driven by favorable policies and mature technology, the market is expected to reach 485.8 billion yuan, with a growth rate of 20.2%.
It is against this background that the online education industry has ushered in intensive financing. According to the “Dianshubao” e-commerce database of the Net Economics, a total of 110 financings occurred in the online education industry in 2020, with a financing amount exceeding 54 billion yuan, which is about 3.6 times that of the entire year of 2019. It can be said that the future incremental space of the online education market is the main reason why the industry is favored by capital.
It can be seen that with the rapid expansion of the market during the epidemic and the capital's head strategy, the Matthew effect on the online education track has already appeared. As we all know, on this golden track, sky-high financing and huge losses fly together. Online education costs are high and profit is hard to find, why capital still has to “crowd out” to get in.
The history of the development of the To B field of the education industry is a manifestation of the gradual maturity of the training industry and the awakening of individualized needs of enterprises, because the purpose of To B services is to help enterprises cope with the gradual intensification of market competition, institutional management and cost issues have gradually become prominent, content and teachers The level of improvement, the gradual upgrade of software and hardware equipment and tools, etc., in short, are increasing revenue, improving efficiency, and reducing costs. The onlineization of To B is still in the early stage of development. The market scale is small and the market competition pattern is not formed. Management system suppliers are a large number of teams, but there are serious problems of product homogeneity;
Technology is accelerating its penetration into the education industry. Through optimizing educational resources and perfecting education and teaching tools, the links of teaching, learning, training, testing, and evaluation are continuously being realized, which in turn guides traditional education towards online or online and offline integration. Up to now, there have been three major changes in online education: the first was around 2000, with teaching aids as the entry point, allowing users to experience new and new types of content and tools in a single point of view; the second was around 2010. By reorganizing and optimizing the supply chain system for teacher recruitment and training, providing users with complete online classroom services, realizing the first qualitative change; the third time is around 2015, live teaching can reproduce the teaching scene, online and offline education scenes Begin to move towards integration, and provide users with a complete set of solutions including teaching practice evaluation, service, management, etc. to enhance user learning experience is the focus.