This year, due to the impact of the epidemic, the demand for online education and training has soared. Most offline education and training institutions quickly shifted offline teaching to online teaching in order to alleviate the run-on effect of refunds caused by school suspension. In addition to responding to suspension of classes and non-stop school, educational institutions need to further improve the online education user incentive system-the point exchange system.
When it comes to user incentive systems, the first response should be user incentives such as points, grades, and medals. These user incentives are the most common in the establishment of user systems. The point system is preferred by merchants and users.
Points bring a lot of value to users in the user growth system, among which high value is the driving force that encourages users to continue to accumulate. During the operation of the high-quality point system, the value drive will make customers not feel active.
The construction of an online education points user incentive system is inseparable from the following points:
1. A user incentive system based on product functions integrates incentives into the functional value of the product, so that users can be motivated while amplifying the functional value of the product. The values advocated by the product cannot be the same as the direction inspired by the incentive system, which will make users confused.
2. The construction of the incentive system should suit the user's scenario, especially the user's use scenario in the product. For example, user titles, different points users can have different titles, which will bring satisfaction to users online or offline.
3. Having an incentive effect is the core of the user's incentive system. Only by adapting to user scenarios and insight into the psychological needs of users can the effect of incentives be achieved. If the privilege is not what the user desires, or the reward is not attractive enough, or the user's payment and income are not equal from the user's psychological perspective, the incentive effect will not be achieved.
The Tongduiba point system supports embedded apps, WeChat mini-programs, official accounts and other places, which greatly enhances students’ active value, effectively realizes students’ self-improvement, improves product experience, and helps companies and institutions to build their own and completely independent brands. Knowledge service platform, and complete paid conversion in the brand field.
If you need to reprint, please note at the end of the article from Tongdui Bar Member Points Operation System
Original Title: Online Education User Incentive System-Brief Analysis of Points Exchange System
Original Address: https://www.tongdui8.com/operate/detail/1581326035620/