Education has always been a topic that has been paid great attention to throughout the ages. Now with the continuous progress of society, the development of online education live broadcast systems has been promoted, so what difficulties does this development form face?
1. The consumption decision of educational products will be more complicated.
The consumption process of educational products requires a lot of time and energy, the price is high, and the experience link is complicated, so the decision-making is not so simple, and you cannot pick the cheapest and highest score like online shopping. In most online education live broadcast systems, the differences in the descriptions of lecturers are not obvious, and there is a large amount of homogeneity, so user decision-making on education products is a big problem.
2. The quality of education is difficult to control.
On the one hand, the learning situation of students is uneven. After the online education live broadcast system is developed, lecturers need to prepare lessons in a targeted manner. On the other hand, there is a certain irrationality in measuring the quality of education solely by students' performance.
3. The reputation of teachers in the institution is also difficult to establish.
Many users will spend tens of thousands to purchase one-to-one services in large organizations. This problem will also affect the user's decision-making on the teacher, which is crucial to the O2O platform's transaction decision-making, resulting in a very low conversion rate. The development of online education live broadcast system is a huge project because the cultivation of good lecturers is a huge project, so high-quality supply must be seriously insufficient, which is a challenge for the platform.
4. The work intensity is overwhelmed.
It is not easy for lecturers to do a good job in class. A series of tasks such as customer service sales and audition services have to be completed on the platform. For a little increase in revenue, the original social division of labor in the education industry has been broken. Challenged the difficulty of the teacher's work.
Except for a few outstanding teachers, most teachers are not capable of integrating marketing, sales, teaching, and post-service services. In this low-frequency, complex supply-side requirements, difficult transaction decisions, and insufficient stickiness, simply connecting teachers and users to O2O is not something that can be successful by burning money.
All in all, the development and competition of online school system construction services in the current market is very fierce. Therefore, many educational institutions are experimenting with the development of online education live broadcast systems. However, it is not easy to transform online. Educational institutions need to choose a suitable online education live broadcast system based on their actual needs.