Today my son clamored for me to tell him a story. I thought about the pitiful few stories in my mind. The story of the wolf coming has been told N times. I can only find a book of fables, perfunctory
After my son was upset, I slowly calmed down and fell into thought. Suddenly felt a trace of fear. The essence of this world is to build a seemingly real world based on various stories.
We grew up listening to all kinds of stories, and stories are the best way for us to understand the world.
The greatest privilege in the world is storytelling. Whoever has the power to tell stories will have the dominant position.
For example, the book "The Bible" is the world's longest circulated, widest, and most translated book, and there are countless believers. The biggest feature of this book is that it is full of stories. For another example, the influential books such as "The Analects of Confucius" and "Diamond Sutra" are all dialogue scenes and stories, not to mention the works of "One Thousand and One Nights" and "Aesop's Fables".
The most brilliant behavior in the world is to influence others through stories.
Being able to connect each of the trivial points and then present them in easy-to-understand stories, and express the most critical links in a focused manner, so that everyone can think and draw conclusions for themselves. This is the ability to tell stories.
Story thinking is a kind of scenario thinking and the most important thinking in the future. Therefore, the ability to tell stories is the most important ability in the future.
There is a saying: "It is better to teach people how to fish than to teach people how to fish." The "fish" here is the truth and the answer; and "fishing" is the story. As long as the answer is presented, there is always certainty, and the story is open. It is the best answer to guide the audience to find a solution by themselves, so that everyone can get a different answer.
The ups and downs of the storyline are more likely to affect people's emotional senses, thereby guiding people to make decisions, and allowing people to firmly grasp the final interpretation of the story, that is, the interpretation of objective facts.
Entrepreneurs must learn to tell stories. Storytelling is the best way to impress investors. Use stories to describe your ideals and future, and then bring them into your story, and you will be 80% successful. Traditional expression: My goal is to be a high-tech company with a market value of hundreds of billions; the expression of the scene story: I firmly believe that one day, my products can enter millions of families and make countless mothers smile on their faces, I think Then I succeeded.
Product managers must learn to tell stories, and every product you launch must be closely related to people's life scenarios. Users have thousands of life scenarios, and they have preferences and aspirations. You have to design various stories from the user's perspective. Of course, designing stories is not the ultimate goal. The ultimate goal is to design products around these well-designed stories. This is the best way to build products. In the past, what we cared about was user scale and traffic. In the future, we should visualize users as countless scenes and stories to enrich the stock.
Leaders must learn to tell stories, because the rules themselves are temperatureless, the truths themselves are cold, and human beings are also biased. Only by bringing people into a fantasy world (that is, painting a cake) can people become more emotional, more persuasive, and easier to manage. And the story can transform the contradiction itself into the self-thinking of both parties, so the contradiction can be easily solved.
Ordinary people must also learn to tell stories. For example, everyone has ideals, and it is quite embarrassing to describe their ideals to others. It's better to be more romantic and tell you an epic story. You will find that the feeling is completely different.
There is a sentence in "The Crowd": "If you control the art that affects the imagination of the masses, you control the art that governs them."
This world ultimately belongs to those who can tell the most stories. The story turns the cold truth into a soft and romantic one. The world is unwilling to accept the truth, and the truth is more easily accepted by people only when it is dressed in the cloak of stories.
The essence of business is storytelling. Look around us. Every day, various companies invest money to tell stories in our ears. From advertising, packaging, promotion to TV, movies, etc., various stories are born every day. Even a street vendor needs to tell the story, such as: "Wenzhou Jiangnan tanneries, boss Chihepiaodu ......" This vivid story until now in our ears still echoed, too deeply anchored.
Therefore, the real masters are telling stories.