This article goes on to talk about several points that novices need to pay attention to when operating Xiaohongshu.
3. Create explosive notes
Increasing fans is an important hurdle for the realization of Xiaohongshu. In order for Xiaohongshu to achieve rapid increase in fans, the key is to explode. I wrote this article in detail on how to create hot style notes. You can click on the link to browse how to write the most attractive titles of Xiaohongshu? What skills does Xiaohong have for writing titles? A
large number of hot styles = rapid increase in powder = Xiaohongshu realization.
How to create explosive notes?
1. Cover and picture selection and design.
How to make users quickly click on our notes? In the information stream of Xiaohongshu, the cover image is the most attractive to us, so the cover image is very important for users to click. So, how to make the cover? Here are some suggestions.
01. The picture should be beautiful, the color should be bright, there should be a primary and secondary distinction, and not too messy.
02. Add a title to the picture, the text should be large, and keywords that attract attention should be added.
03. Xiaohongshu has high requirements for originality, and try to choose your own pictures as far as possible (to be true, too deliberately easy to be recognized by the system as a buyer's show advertisement).
04. Zoom in on the comparison chart, the greater the contrast, the more eye-catching.
05. Add relevant tags.
We can use some software and apps as auxiliary, such as Picsart and Butter Camera, Picsart is used for puzzles, Butter Camera is used to add text and stickers, which can make beautiful covers.
4. Note title
In addition to the cover, before clicking on the note, we only need to look at the title and share it. In this way, if the content of the note is not clear, the title can play a certain guiding role. Let me summarize the skills of writing titles:
01. Keywords.
Xiaohongshu users are accustomed to using search keywords to get the information they want, so the title should include keywords that users are accustomed to searching. It is better to use platform hot words to increase the chance of being searched, such as "wearing". Gourmet tutorials", etc., as well as festival-related words such as "Winter Solstice", "Christmas", "New Year's Day" and so on.
For example: the winter solstice is approaching, hurry up and learn these kinds of dumpling making methods!
02. Leverage from well-known IPs.
As we all know, IP usually comes with its own traffic, such as celebrities, Internet celebrity KOLs, well-known movies, well-known brands, etc. Adding these terms to the title can attract users' attention and achieve double traffic exposure.
For example: Yang Mi has the same weight loss meal.
03. Create doubts and suspense.
Put forward the questions that users want to pay attention to, and stimulate users' curiosity through questioning.
For example: What exercise is the fastest to lose weight?
04. Use numbers.
Most people are more sensitive to numbers, no matter which platform, some big people like to put numbers in the title. Especially for dry goods articles, using numbers can give users a sense of gain.
For example: 8min Pamela Stovepipe Cheats.
05. Do title party moderately and be good at using emoji expressions.
It can be appropriate to make a headline party, for example, use words such as "great beauty", "fairy", and "artifact" to strengthen the tone and attract users' attention. Xiaohongshu is a gathering place for women. Women like exaggerated emotions and rich colors, so you can use some exclamation marks and emoji expressions that match the community atmosphere.
For example: ordinary girls self-discipline to become beautiful, and be a wow girl together.
06. Resonate.
Through the user portrait, the pain points of the user are discovered and the user's resonance is triggered.
For example: 2020 is my worst year.
07. Learn to use tools.
Workers who want to do well must first sharpen their tools and do a good job of the content of the Xiaohongshu. In addition to the above points, they must also learn to use external forces to help us solve some problems, such as various apps on mobile phones, computer software, and Photography equipment and so on.