Today I’m going to talk to you about what you need to pay attention to when opening Dandelion after your Xiaohongshu account reaches 1,000 followers.
Dandelion Platform is a platform in Xiaohongshu APP specially designed for content creators. It provides brands and creators with a complete service process, including content creation, promotion, interaction and conversion.
2. Main functions of Dandelion platform
(1) Content promotion
The platform mainly provides a space for brands and various content creators to create and promote product content. For example, creators can publish content related to new products, services, or events to achieve effective publicity and promotion.
(2) Content monetization
The Dandelion platform provides content creators and influencers with the opportunity to convert their content into revenue. Creators can realize the commercial value of their content by collaborating with brands or participating in advertising campaigns.
(3) Exclusive rights and interests
Bloggers who successfully settle in will receive four exclusive benefits, including four simple and efficient transaction models to ensure revenue settlement, comprehensive business analysis tools (such as business assistants and data tools), and official content creation and monetization guidance for newcomers (including traffic support), as well as a variety of resources to increase brand exposure.
3. Important Notes
(1) Open permissions
To obtain blogger permission on the Dandelion platform, several conditions must be met, including completing real-name authentication, being at least 18 years old, having more than 1,000 fans, and the account status is normal and does not violate Xiaohongshu’s community norms and conventions.
(2) Comply with contract rules
If the blogger loses contact or refuses to communicate after accepting the task, which affects the smoothness of communication, the platform will issue a public warning and may cancel the order or restrict permissions. For bloggers who have a bad attitude, insult merchants, or block merchants for no reason, officials will warn and may cancel orders or adjust credit levels. Uploading content without authorization or failing to publish content beyond the deadline will also be considered a breach of contract.
(3) Follow the platform process
After accepting the brand order, the blogger needs to prepare content according to the brand's requirements and communicate consistently with the brand. After submitting the content, it will go through two rounds of review. After the review is passed, the content can be published; if the review fails, you will receive a notification. The brand has the right to reject the content three times. If the number exceeds the limit, the platform will default to approval. After the content is published, the brand must confirm the order within 7 days, otherwise the system will approve it by default, and the royalties will be issued around the 10th of the following month.
(4) Private cooperation is prohibited
The platform prohibits private communication or cooperation between bloggers and merchants. When encountering irreconcilable conflicts, it is recommended to request official intervention to resolve them.
4. How to set up a brand quote
Methods and precautions for setting brand cooperation quotations:
Set the quotation position: In the Xiaohongshu APP, click on the upper left corner of the personal page and choose to enter the Dandelion brand cooperation page. Find the button in the lower right corner of the page, click it and enter the area to set the quotation. If you use a computer, you can directly log in to the Dandelion web version to perform the same operation.
Quotation considerations:
Number of followers: As an important factor in bidding, more fans usually means a higher bid.
Interaction rate: Accounts with high interaction rates, even if they don’t have many followers, are likely to have higher value.
Content quality: High-quality, innovative and engaging content are also key factors that influence the offer.
Industry and market conditions: Understand industry trends and market supply and demand, and adjust quotes based on market conditions. For beginners, you can use the official suggested quotation function. This function will provide quotation reference based on the order transaction prices of bloggers in the same industry and the same fan level.
The Dandelion platform also sets a minimum price limit to ensure that the quotation will not be lower than this limit.
Quotation modification and cooperation status: From the 1st to the 25th of each month, the quotation for the next month can be modified unlimited times, but it cannot be modified from the 26th to the end of the month. After setting up the quotation, remember to turn on the cooperation status to start receiving cooperation invitations.