On the platform of Xiaohongshu, most people tacitly realize that you can make money by becoming a blogger of Xiaohongshu. This is a fact. For example, bloggers with 5,000 fans can apply to become the creators of Xiaohongshu and start to make money from promotion. In addition to applying for creators, bloggers with more than 10,000 fans may also have brands actively seeking you to cooperate.
But when operating Xiaohongshu, many people just simply thought about it and started straight away, and did not deliberately think about how to operate in the long term, how to make money in the future, and how to realize it. Or how to make yourself do it longer.
So today I want to talk to you about several points that novices need to pay attention to when operating Xiaohongshu.
1. Account positioning
Xiaohongshu is a platform for sharing grass. Some people post notes in Xiaohongshu, just to share some good things, and some bloggers just want to make money with Xiaohongshu. However, no matter what the purpose of these people is, they cannot do without a clear positioning. Only when the positioning is clear, the road to cashing from rising fans will be smoother.
But what is positioning? In simple terms, positioning is to draw a circle for yourself, determine the content output direction of your account, and then allow yourself to focus on a certain field or associate with high-intensity content to create a personal IP. Present a descriptive image to others, highlighting your professionalism in a certain area.
What are the benefits of doing this?
For yourself, knowing your account position can help you not be confused about your writing direction, and know what you can and cannot do.
From the perspective of a fan, if he sees that your homepage is a vertical field, he will probably pay attention, because these contents are equivalent to a systematic book, which can help him solve problems from different dimensions. But if the content is too confusing, people who follow you may gradually lose stickiness and eventually lose.
Choosing a position does not mean that the position belongs to you. Others can imitate or even copy your positioning, and may even be more successful than you. At this time, it is necessary to establish a personal identity and create some unique styles for positioning, which is convenient for users to recognize and remember, and it is best for users to spread. For example, adjust the homepage background, avatar, nickname, profile, etc. Lankemo classroom sharing distinguishes visual differences from details and improves the content of notes. Video sound effects, text layout, picture design, personal image, etc. It can also be used as a direction of distinction.
In addition, we also need to consolidate our positioning, deepen the impression of fans, thereby enhancing the stickiness of fans. How can I consolidate my positioning?
Create core content that fits the positioning. Most people follow a blogger, basically because a blogger’s most prominent content, users will choose to ignore your other content.
Therefore, in order to consolidate one's own position, it is necessary to continuously output notes with personal characteristics. With these notes, you can think from the perspective of fans, analyze what your target users care about and like most, and what is your most unique content. Only by incorporating these points into your notes can you continue to attract fans and establish sticky interactions with old fans.
2. Strategy to increase fans
After the account positioning is completed, it will be much more convenient for the bloggers of Xiaohongshu to write content. At this time, everyone will focus on how to increase fans, because only under the premise of enough fans can the brand's attention be attracted. Many Xiaohongshu Xiaobai also took some "detours" for this, such as participating in the Xiaohongshu mutual praise group, going to a certain treasure or a certain business to buy fans. The sharing of these operating methods by Lan Ke Mo Class is very undesirable and is a violation of regulations. If it is discovered by the official system, it will limit the current flow to you, or give you a title penalty.
How can I quickly increase followers ?
First of all, we must understand that after a new note is posted in Xiaohongshu, there are three main channels for recommendation:
01. The platform will push the note to the fan’s "follow page" and "discover page" .
02. The system captures the keywords in the notes, and then detects what is written in the notes through the word segmentation algorithm. Label you according to the content; then the system will push your notes to the people who are most interested in such notes through [Feature Matching].
03. The Xiaohongshu system will give your notes an initial keyword ranking position based on the content quality of your notes, whether they are in violation of regulations, content relevance and other factors (provided that the notes are high-quality original notes).
After understanding the above traffic recommendation mechanism, we will proceed to the following steps:
publish notes → expose notes → be clicked to open → generate interaction → be followed.
The more times a note is seen, the more times it is opened. If your notes are of good quality, the more they will be recognized and paid attention to by users, and you will be able to increase fans.