Live broadcasting has been popular in the whole industry in 2020, and in the financial industry, live broadcasting has only been applied soon. From popular science live broadcasting to live broadcasting of goods, from marketing live broadcast to training live broadcast, the financial industry is developing more financial live broadcast application scenarios, but Today we are going to talk about the live content of the financial stock live broadcast.
When I searched for "stocks" in Doucha, the volume of broadcasts had reached 1.13 billion. Most of the stock content displayed by Doucha is popular science and topical. Most of its content is related to the popularization of stock knowledge, as well as interpretation of the latest financial information. So when doing financial stock live broadcasts, what is the main live broadcast content related to?
1. Stock live broadcast science
In the stock live broadcast room, the popular science content of financial anchors is mainly about stock basic knowledge, stock investment techniques, stock investment fraud cases, etc.
2. Interpretation of the latest information on stock live broadcasts
With so much financial information every day, the anchor will screen out popular and valuable financial information for interpretation, so that investors can understand the latest and most valuable financial information and prepare for stock trading as soon as possible.
However, to achieve the above-mentioned live broadcast of financial stocks, financial institutions must first have a stable live broadcast platform. A stable live broadcast platform is a prerequisite for a good live broadcast experience for anchors and users.
Secondly, financial institutions should choose related live broadcast functions to facilitate financial anchors to better operate live broadcasts. They also need to add some interactive functions. By using these interactive functions, anchors can increase the activity in the anchor room, ignite the live broadcast atmosphere, and increase the audience’s satisfaction. Retention rate.
Finally, financial institutions must make a decision to build an exclusive financial live broadcast platform or directly broadcast live on a third-party live broadcast platform. The advantage of building a dedicated financial live broadcast platform is that it has less restrictions and a good live broadcast experience; the disadvantage is that the development cost is high. The advantage of direct live broadcast on a third-party live broadcast platform is that it saves development costs and is convenient and fast; the disadvantage is that it is more limited. In general, if the live broadcast demand is small and the budget is insufficient, you can choose a third-party live broadcast platform. If the live broadcast demand is large and the budget is sufficient, you can build an exclusive third-party live broadcast platform.