Big data engineers improve marketing decisions What role can big data technology play
[Introduction] Most of the business intelligence applications are aimed at marketing decisions. Big data technology plays a very important role in this field. It has a great influence in this field. In recent years, the growth rate of data has shown an explosive trend, and data is profitable. Be or will become the main source of income, then big data engineers improve marketing decisions, what role can big data technology play? Let's take a look at it in detail below.
1. Private customization
User experience is one of the basic prerequisites for business success. In the era of big data, marketers can customize operations and improve customer journeys, so that almost every customer can receive products or services according to personal preferences. For example, Facebook stores and analyzes dozens of petabytes of user-generated data. Such huge data allows companies not only to determine the basic demographic characteristics of the target group, but also to understand the preferences of individual users.
2. Planning analysis
Data scientists provide marketing departments with sophisticated analysis of the latest trends in customer behavior, enabling marketers to develop comprehensive strategies and prepare for more effective campaigns. This is why many marketing executives say that data-driven marketing is critical to success in a highly competitive global economy. They are now able to position consumers not only as a large group, but also as segmented sub-groups with specific characteristics, so that it is possible for them to bring more modifications and adapt to each user.
3. Customer loyalty
Loyal consumers are the core of every business. They are the promoters of branded products or services. The survey shows that 55% of American consumers express their loyalty by recommending brands and companies they like to their friends and family. Using big data, companies can detect common purchasing patterns, adjust their services, and ultimately expand the base of loyal consumers.
4. Enterprise pricing
As one of the most important factors in the marketing mix, the pricing of a company always requires analysis and careful monitoring. But since the application of big data, marketers can adjust the prices of products and services in real time. Today, it is possible for companies to differentiate their prices based on many factors. For example, movie theaters provide regular tickets for ordinary consumers, but also provide certain rewards for price-sensitive people, such as coupons, weekend promotions, etc.
It can be seen that big data engineers can improve marketing decision-making. There are many roles that big data technology can play. I hope everyone who is interested can learn it. Of course, to become an excellent big data engineer, various skills need to be learned well, come on!