On November 26, the National E-Commerce Working Conference was held in Guiyang. The meeting requested that in 2021 the e-commerce industry should grasp the top-level design, do a good job in the preparation of the 14th Five-Year Plan, and promote the formation of a dual development pattern. It is necessary to grasp online consumption, run the "dual product online shopping festival", effectively link e-commerce poverty alleviation and rural revitalization, and promote the domestic cycle. Vigorously develop cross-border e-commerce and actively promote Silk Road e-commerce. Promote the smooth flow of the international double circulation.
During the meeting, the list of the second batch of digital e-commerce companies was also announced. The meeting mentioned a lot of points about the future development trend of e-commerce, but more from a macro perspective, such as vigorously developing cross-border e-commerce, and actively promoting e-commerce ideas. So for small and medium-sized sellers who are mixed in domestic e-commerce platforms, what are the development trends of the e-commerce industry in the future? We chatted with Zhang Bin, Dianbaoo E-commerce Research Institute, and he gave several possible development trends for e-commerce . Dianbaobao is an established enterprise in the domestic e-commerce software service industry. So far, it has served tens of millions of Taobao shopkeepers. It mainly provides e-commerce operation tools, supply of goods, training and other services to help people who want to start a business in the e-commerce field to open an online store. .
The first is the development of e-commerce omni-channel ecology. At present, the most serious problem facing the e-commerce industry is the gradual slowdown in traffic growth, almost reaching the ceiling. E-commerce is an industry that relies heavily on traffic, so finding new traffic increments has become a priority for e-commerce platforms. The solution found by JD and Ali is to create an omni-channel retail system, which is the new retail that Ali has been promoting.
Omni-channel shopping will be the most important change for e-commerce. Omni-channel will bring consumers a seamless shopping experience across online and offline. In the future, with the popularization of 5g networks and smart devices, the number of users shopping through group channels should usher in a relatively long period of growth.
The second change is that the traffic distribution of e-commerce platforms will change. The most recent change is that before Double Eleven, Taobao changed its mobile homepage to the information flow display. Every consumer sees different content on the homepage, which is "customized" for himself. The reason for this change is that it can better cater for everyone's personalized shopping needs, so as to increase the conversion rate more effectively. At the same time, it also weakens the head effect of the e-commerce platform. Traffic will not only be occupied by big merchants and big brands, but small businesses will also have the opportunity of cat head.
This is the change in marketing methods. As we said above, the current growth of e-commerce traffic has slowed down, which also indicates that market competition will change from previous incremental competition to stock competition. The competition for stock will rely on a completely different marketing approach. Simply put, content marketing will occupy the mainstream in the future. This change can be seen from the rise of live e-commerce this year. Live e-commerce is a new content-based e-commerce marketing method. At present, live streaming has been tied to the deep help of e-commerce. If you have not said that you can tell a good story, whoever can tell a story will have traffic.
Of course, there will be other changes that may occur in the future of e-commerce. For example, virtual reality technology will change the way products are presented, and brands will adopt more "smart" pricing methods, such as pricing based on market dynamics. But no matter how the industry trend changes, as a small and medium seller, as long as you seize the opportunities brought by innovation and keep to the basic business logic, you can guarantee that you will not fall behind.