My previous impression of Luo Yonghao was that this man seemed to have a kind of magic.
What to do, what to smash.
As a mobile phone, the hammer becomes a nut under the name of byte,
The country issued a smoking ban in less than 20 minutes after making electronic cigarettes.
So it was ridiculedly called the "industry dark lamp."
"What progress has been made to acquire Apple"
"When will your bullet message kill WeChat?"
The blessed, hunchback, and bald middle-aged man was in front of the camera and asked himself public opinion on the Internet.
He is always humorous, and the ironic words come out of his mouth are a bit more funny, and he looks like he is lying flat and stepping on.
Luo Yonghao's journey has always been a high-profile beginning and an embarrassing end.
Indeed, excessively ideal, paranoid and crazy, wanting to be king again and again, short and brilliant.
Everyone thinks that he is nothing but a mouthful.
However, regarding the huge debts, he said,
"Is debt repayment a life goal?",
"No, that's what we should do..."
So you ask me what I think of Luo Yonghao now?
One word "silly", except for "silly" or "silly",
However, this sentence has been in my mind for a long time and cannot be calmed down, so I have this article.
1
Luo Yonghao was born in 1972 in Helong County, Yanbian Korean Autonomous Prefecture, Jilin Province, of Korean nationality.
Lao Luo liked to read when he was a child, and even published articles in national newspapers in high school. It can be said that he is very literary.
Then why does Luo Yonghao, who likes to read, only have a high school diploma?
In fact, Luo Yonghao's paranoid idealism when he started his business can also be glimpsed. At that time, Luo Yonghao relied on a large reserve of reading knowledge, and often pointed out the teacher's mistakes in class.
At first, the teacher thought that Luo Yonghao was a good child, and he was very curious.
But after a long time, the teacher also felt a little bit overwhelmed. He began to deliberately exclude Luo Yonghao, and finally even found senior students to threaten Luo.
This made Lao Luo's goodwill towards the teacher directly drop to the freezing point, so that Luo Yonghao finally dropped out of school in his second year of high school.
In Lao Luo's own words:
Dropping out of school is not for fear of being trained to be a stupid, but not having the patience to compete with those stupid teachers and stupid systems
After dropping out of school, Luo Yonghao stayed at home every day and spent his nights and nights studying, which paved the way for his future development.
He believed at the time, “Knowledge can change fate, not academic qualifications.”
It is said that Lao Luo once bought more than 100 kilograms of Chenggong's spiritual chicken soup while passing by a book stall, looking for a way out for his confused self.
After reading countless successful books, under the "happy" eyes of his parents, Lao Luo officially stepped into the society.
When Luo Yonghao said that he officially went to sea to do business, he was actually reselling second-hand books, second-hand cars and other small businesses.
Young heart, going north and south, I heard that wherever he makes money, Lao Luo will go there. He worked as a construction worker on a construction site and bought aphrodisiacs in South Korea.
Kong has an arrogant body and passionate blood. It is not a big deal, nor can it save Lao Luo.
Dropping out of school angrily made his life very difficult afterwards, and I don't know if he regrets it.
2
While Luo Yonghao was still being "badly beaten" by society, a few friends in Tianjin brought good news to Luo Yonghao. There was a school called "New Oriental" that was recruiting teachers. They thought of Lao Luo when they heard it. Let Lao Luo also be a teacher.
When Lao Luo heard it, be a teacher Or an English teacher?
Don't you know the two things I hate the most in my old Luo Ping's life?
First, the teacher, and second, the English teacher.
When he learned that the annual salary of the New Oriental English teacher was 500,000 yuan, Lao Luo instantly beamed his eyes.
You must know that it was an era when an annual salary of 300,000 yuan was enough to be written into the best-selling book of success, and an annual salary of 500,000 yuan was enough to make Lao Lima really fragrant.
Lao Luo overcame himself, but he couldn't overcome the threshold. Educational background, bachelor degree and above, English majors are preferred. Lao Luo can't meet any of these conditions.
How to do?
Lao Luo pondered for a while, and he simply died as a horse doctor, and wrote a job application letter with more than ten thousand characters to Yu Minhong. Crossed the threshold and got the admission ticket for the interview.
Relying on the knowledge accumulated over the years of reading books, Lao Luo finally passed the three English exams set by Yu Minhong, gained the appreciation of Yu Minhong, and entered New Oriental.
That letter also became a classic case of adoration on the Internet at that time.
Although the interview passed smoothly, Lao Luo's English proficiency at that time was not good enough to educate students. He could not eat as a literary talent, and his level was not enough, so he would be out sooner or later.
So Luo Yonghao got the first month of his approach to the water and began to learn English at New Oriental.
There were many people who came to study at that time, and Luo Yonghao remembered deeply. Luo Yonghao once recalled:
“I’ve never seen anyone who spells it like that. I just pick up an English dictionary and start memorizing more than 100 words every day. I often recite it until two o’clock in the evening, but many people are insisting. This time, I wanted to do the one who stayed up late to recite words until 4 o’clock, but it didn’t work anymore. I took a nap, and when I woke up, I saw two people gesturing to me with a V."
New Oriental can be said to be an important node in Lao Luo's life. He made Lao Luo reborn, and also let Lao Luo taste the sweetness of struggle and find a way to achieve self-driven.
Luo Yonghao succeeded, relying on his rich literary quality, witty words in class, one after another.
The chat and laughter made many students excited again. This teaching method immediately attracted the students. Some students wrote down Lao Luo’s words and posted them on the Internet. Luo Yonghao’s witty teaching methods were popular online, and Luo Yonghao quickly became popular. It has spread all over China and became the first generation of Internet celebrities in China, and the Chinese talk show OG.
3
It would be nice if the days were so stable, but one day Lao Luo suddenly felt that being a teacher was not the ultimate goal of his life, so he was passionate, handed a resignation, and left New Oriental after five years.
After leaving his job, Luo Yonghao founded a website called Niubo.com.
Luo Yonghao brought in the hot cultural celebrities such as Chai Jing, Han Han, Feng Tang, etc., in a short period of time, Niubo.com received as many as one million visits per day. You must know that at the time, big companies such as Sina, Sohu and Tianya were competing on the same stage.
In just one year, Niubo.com has become a well-known website at the time and has received more and more support from netizens. Niubo.com has also received tribute and praise from the newspaper "Southern Weekend".
Niu Bo Wang and Lao Luo have the same temper, upright.
The principle is to insist on telling the truth. Many remarks that dare not report or make can be found on Niubo.com.
There is no scruples about the content of the speech, and even on some political issues, Niubo.com also talks a lot.
The wood show in the forest, the wind will destroy it. In 2013, Niubo.com was banned in China for being too bold.
When it was closed, Niubo.com just happened to achieve a breakeven.
Fortunately, Lao Luo also met a lot of friends in the elite circle through Niubo.com, and his network became broad in an instant.
Soon after, Luo Yonghao learned his old club Yu Minhong again. Founded an English training organization called "Lao Luo English".
At that time, the start-up funds were borrowed from Feng Tang, a writer and businessman.
The first year of Lao Luo English's income was dismal. He borrowed 6 million and lost half in less than a year.
In order to save money, Lao Luo stayed in his own office without renting his house in order to save money, thinking about how to do business well.
The following year, Lao Luo gave a speech at the Haidian Theater in Beijing with the topic "An Idealist's Entrepreneurship Story".
After the speech, there was thunderous applause from the audience.
Lao Luo succeeded again, and Lao Luo English became profitable.
Lao Luo, who was alive again, was also invited by Youku to star in "Little Horse" in the "Happy 59cm" series of short films.
In the short film, Luo Luo character guest starred a guest who bought coffee at Starbucks and was forced to slap himself frantically by the clerk.
At that time, the line that reminded me still fresh was, "Teacher Luo, don't be like this, don't be like this", which made me happy for days.
The biggest thing about Lao Luo's disturbance at the time was the "refrigerator smashing incident in 2011."
At that time, Luo Yonghao submitted a complaint to Siemens' home appliance Weibo about lax refrigerators. Siemens "avoided problems" and denied the quality of refrigerators. Many netizens at the time expressed indignation.
Lao Luo is like being "possessed by Qiu Ju", uniting with empathetic consumers and insisting on fighting the refrigerator incident to the end.
Later, he contracted the Haidian Theater and smashed 20 of them, and brought three refrigerators to the door of Siemens in Wangjing, and smashed a sledgehammer.
At that time, he did not expect that one day he would smash him severely on the ground with a hammer, and this hammer was made by himself.
4
If at New Oriental, Lao Luo’s fire was only familiar to the students, then the incident of Lao Luo smashing the refrigerator gave Lao Luo a certain impression in front of all the people. Everyone remembered this with glasses. Round face man.
This also created a momentum for the successful establishment of the company after Luo Luo.
Soon after, Luo Yonghao founded a company called Hammer.
This company set a flag at that time,
"I will work hard and do a good job of the hammer. In the future, I will acquire Apple, which is inevitably declining, and revive it. It is my unshirkable responsibility for the rest of my life."
This company, under the name of acquiring Apple Inc., also caused heated discussions on the Internet.
Some people believe in this company called Hammer, and some are cynics.
But it does not hinder the rise of Hammer Technology.
Brokerage firms, consulting, investment institutions with industrial backgrounds, listed companies, and local governments have all invested in mobile phones with a total financing of nearly 2 billion yuan.
However, compared with financing, Hammer Technology's income and financing are not equivalent.
Hammer Technology lost 462 million yuan in 2015, with a debt-to-asset ratio of 99%.
It is only a matter of time to say bankruptcy.
Fortunately, the Chengdu government set up a 100 billion yuan Chengdu Development Fund at that time, and the government invested 1 billion yuan in Hammer Technology, making a sigh of relief for Hammer Technology.
However, the fatal thing is that there is a big problem with the Hammer phone product.
For example, the mobile phone turns on the QQ video to get serious heat, and the screen appears green.
If these problems are not resolved, the hammer is a terminally ill person. Spending money is just a life extension. What is the long-term solution? What's more, Lao Luo did not take the time to improve the problem of the mobile phone after taking a sigh of relief. Instead, he continued to immerse himself in his idealized design. Not only did he not cater to the user's habits, but he wanted to change the user's habits.
In the end, Hammer Technology lay down helplessly and accepted the fact that it was bankrupt.
From its establishment to its completion, Hammer Technology has bought a total of 3 million units, which is less than one month's sales of Oppo.
5
Lao Luo left his own hammer technology company, which had spent countless thoughts.
Not only feelings, dreams, and credit, but also owed six billion in debt.
At that time, when Luo Yonghao was in debt, he couldn't breathe when he thought that he owed six million yuan.
But now, six billion is weighed down on him, and he has calculated the accounts himself. If the annual salary is one million, he should be able to pay it back until he is close to old age.
Thinking of this old Luo, his eyes went black.
Lao Luo, who owed 600 million yuan, was ridiculed by countless people.
Some people laughed at him as "the dream was too big and he went into the wrong way." Some people said he was a fool. I also thought that Lao Luo was a “fools”.
Because Hammer Technology follows the "Company Law", as long as Lao Luo files for bankruptcy, Lao Luo can dodge this debt that is enough to make most people look black.
But Luo Yonghao didn't. He abruptly shouldered this huge debt and endured everyone's ridicule, like a hedgehog, hugging himself like a banned speech, and the whole person became more and more silent.
Although Lao Luo was silent, Lao Luo was not silent in paying off debts.
In order to pay off the debt, Lao Luo did his best.
He attended the black technology conference, claiming that this technology will land in the sex toys and other industries one after another
... ...
I have sold e-cigarettes, and the country has issued a ban on e-cigarette sales 20 minutes after the product was launched
... ...
Lao Luo was also named the "Industry Light Lamp" at that time.
After that, Lao Luo suddenly announced that he was going to enter the live broadcast world again and began live streaming to bring goods.
When it was brilliant, Lao Luo's company was called Lao Luo and his friends, but now his company is called Make Friends.
Although people take the tea to cool down, Lao Luo once again responded to all this with his usual humorous attitude.
The news of Lao Luo's live broadcast sparked waves on the Internet. Everyone wanted to see if this "dark lantern" would create another "miracle."
Of course, there is no shortage of people who watch the excitement, and I want to see whether it is the newly-emerging live broadcast industry or this "industry light".
Soon after Lao Luo started broadcasting, the crowd of onlookers reached three million in an instant. It broke the record for the number of viewers on the first live broadcast.
Although Lao Luo lived up to expectations in the live broadcast several times.
But Lao Luo also created a "miracle" and sold a handful of the product.
In a previous talk show, when Lao Luo talked about debts, the 600 million debts had been cleared of 400 million, making netizens startled.
This chubby middle-aged man once again conquered everyone and life with his literary talent.
If you can sum up Luo Yonghao in one sentence, it is "fighting and losing. Repeating defeat and fighting", like a little strong, with tenacious vitality.
When everyone thinks that all the dust has settled and Luo Yonghao is about to disappear from everyone's sight, Lao Luo can always reappear and bring everyone infinite surprises.
If 2020 is the most difficult year, then, to some extent, Lao Luo’s every day is 2020.
"Life, think about what Luo Yonghao can't live with."