On December 30, Great Wall Motors held a smart driving strategy upgrade conference and officially released the brand new "331 Strategy" for smart coffee driving, and will realize China's first full-vehicle redundant L3 autonomous driving in 2021. Meng Xiangjun, Rotating President of Great Wall Motors, a number of Great Wall Motors leaders, experts and partners in various fields attended the press conference.
[Great Wall Motors Intelligent Driving Strategy Upgrade Conference]
At the meeting, senior experts inside and outside the industry discussed in depth the current and future of intelligent driving, and in-depth interpretation of the three advantages of Great Wall Motors in terms of safety, scenarios, and user experience. At the same time, Great Wall Motors formally signed strategic cooperation agreements with Qualcomm and Huawei to carry out in-depth cooperation in vehicle smart chips and high computing power smart driving computing platforms to help Great Wall Motors further expand its smart driving ecosystem.
6 redundancy and full scene coverage to achieve China's first full-vehicle redundancy L3 level automatic driving
On the day of the event, Great Wall Motors released the brand-new "331 Strategy" for smart coffee driving, which is to use three years to achieve the number one user scale in the industry, the best user experience evaluation, and the coverage of scene functions up to three leaders, to create a leader in autonomous driving in the intelligent era . In 2021, Great Wall Motors will realize China's first full-vehicle redundant L3 capable autonomous driving, China's first autonomous driving with lidar, and NOH (Navigation On Highwaypilot, Chinese name "High-speed automatic pilot assisted driving") capability Autopilot.
[Rotating President of Great Wall Motors Meng Xiangjun (right) and famous film producer Zhang Miao (left)]
Coffee Zhijia has 6 redundant systems including perception redundancy, controller redundancy, brake redundancy, architecture redundancy, power redundancy and steering redundancy. By creating the world's first fully redundant mass-production platform for truly autonomous driving, it achieves safe coverage of all vehicles without dead ends.
Coffee Smart Drive is equipped with the world's first car-grade high-performance, all-solid-state lidar that can be mass-produced. It adopts the industry's most cutting-edge FLASH technology to achieve a 0.05-degree angular resolution and can identify potential safety hazards within 130 meters. The performance is marketable It is 5 times higher than the mechanical lidar of ordinary unmanned vehicles, bringing users the strongest safety protection.
[The world's first automotive-grade high-performance, all-solid-state lidar that can be mass-produced]
Great Wall Motors intelligent driving achieves full-scene coverage of high-speed and urban expressways. It not only completes the development of obstacle avoidance and lane change, multi-vehicle lane change, and urban autonomous lane change, but also makes breakthroughs in difficult scenarios such as large vehicles and cone avoidance. Rich and comprehensive scene-based data allows users to calmly face complex road environments.
[The cone avoidance function of Great Wall Motors intelligent driving]
[Great Wall Motor's intelligent driving function of large vehicles]
[Ramp speed limit function of Great Wall Motors Intelligent Driving]
At the same time, the only quantitative user experience evaluation method in Great Wall Motor's first business-"user usage cost", through the five subdivisions of operation cost, awareness cost, safety cost, time cost, and money cost, to achieve detailed evaluation and extensive research on users .
Coffee Smart Drive’s original AIFEED function, through artificial intelligence algorithms, can actively learn and adapt to the user’s driving habits and car usage scenarios, and can perceive the user’s car pain points, thereby reducing the cost of use and maximizing the real needs of users.
[Zhang Kai, Head of Intelligent Driving, Great Wall Motors]
Talking about the strategic significance of smart driving with coffee, Mr. Kai Zhang, the person in charge of smart driving at Great Wall Motors, said: “Smart driving with coffee will surely become a strong support for Great Wall Motors to develop into a globalized technology travel company, and it will also become a driving force for Great Wall Motors to move forward. A powerful booster, facing the future, winning the world!"
To create a leader in intelligent driving, a million-level vehicle "giant player" shows off
As global technology enters a new stage of acceleration, traditional manufacturing is transforming into a new type of intelligent manufacturing enterprise, and intelligent driving technology is about to usher in a blowout development.
【Li Peng, Digital Executive Officer of Great Wall Motors】
Mr. Li Peng, digital executive officer of Great Wall Motors, said at the press conference: “Great Wall Motors will upgrade its dual-intelligence integration concept to create a new benchmark for smart cars to integrate three-intelligence. Smart driving, smart cockpits and smart services will create new categories of smart cars.” , Coffee Smart Drive will be installed on the WEY brand's full line of products first, and other Great Wall Motors models will also be equipped with Coffee Smart Drive one after another.
[Zhen Longbao, Director of Intelligent Driving, Great Wall Motors]
According to the "331 Strategic" plan of Café Smart Drive, Great Wall Motors will achieve L4 autonomous driving with the most scenarios in China in 2023, and become the leader of autonomous driving in the smart era. How to win in the fierce market and technology competition in the field of intelligent driving, Zhen Longbao, director of intelligent driving at Great Wall Motors, pointed out: "Our core competitiveness is ultra-low AI iteration cost and ultra-fast AI iteration speed. As a vehicle scale of one million One of the giant players in the first class, Great Wall Motors will gain a great advantage in the long-distance race of data cost and iteration speed."
【Smart Driving Roundtable Forum】
In the roundtable forum section of the press conference, Great Wall Motor executives, authoritative experts in the field of autonomous driving and Great Wall Motors global partners expressed their opinions on the future of intelligent driving.
[Ai Hezhi, Senior Director of Product Marketing, Qualcomm, Head of Automotive Business in China]
Mr. Ai Hezhi, Senior Director of Product Marketing of Qualcomm, Head of Automotive Business in China, pointed out: "During the cooperation, I am very surprised that Great Wall Motors attaches great importance to safety. We will work with Great Wall Motors to create high-quality models that can give consumers peace of mind."
[Professor Zhu Xichan, Professor of Tongji University, Director of the Institute of Automotive Safety Technology]
Professor Zhu Xichan, professor of Tongji University and director of the Institute of Automotive Safety Technology, spoke highly of Great Wall Motor’s Coffee Smart Drive. Zhu Xichan pointed out: “Under the development of the four new automotive modernizations in the future, users have expectations for intelligent and autonomous driving. Yes, Great Wall Motor’s intelligent driving can bring people a more comfortable driving experience."
[Wang Jun, Vice President of BU Marketing and Sales and Service Department, Huawei Smart Car Solutions]
Mr. Wang Jun, vice president of BU Marketing and Sales and Service Department of Huawei Smart Car Solutions, said: “Great Wall Motor will become a high-quality leader and lead more car companies into the field of smart driving.”
Join forces with Great Wall Motors to expand the intelligent driving industry ecosystem
In today's era, only openness and cooperation can achieve symbiosis and common prosperity. At the press conference, Great Wall Motors officially signed a strategic cooperation agreement with Qualcomm and Huawei, leading companies in the field of intelligent technology, to provide solid technical support for the implementation of intelligent driving.
[Great Wall Motor and Qualcomm signed a contract]
Great Wall Motors will conduct in-depth cooperation with Qualcomm, the world's leading wireless technology innovator, on in-vehicle smart chips in the field of autonomous driving. Great Wall Motors will be the first to adopt the powerful Qualcomm Snapdragon Ride platform in its high-end models launched in 2022 and apply it to its intelligent driving system. Great Wall Motor's new coffee intelligent driving system based on the Snapdragon Ride platform will bring advanced computing performance through its excellent computing power and industry-leading energy efficiency. The Great Wall Motor Coffee Smart Driving System can support multiple high-definition cameras and provide users with L2+ and L3 smart driving functions with the help of multi-source heterogeneous sensors. In addition, through the upgrade of two standard large computing power platforms, the smart driving platform can reach 700+TOPS computing power, and reserve sufficient hardware capabilities and computing power to realize L4/L5 level or more complex full-scenario autonomous driving capabilities. Force redundancy.
[Great Wall Motors signed a contract with Huawei]
Great Wall Motors will also fully launch cooperation with Huawei in innovative technologies such as intelligent networking and intelligent driving. Huawei will provide Great Wall Motors with an MDC-based high computing power intelligent driving computing platform, and actively cooperate with Great Wall Motors to complete various evaluations and tests of the perception components (such as lidar, cameras, etc.) required for intelligent driving. The collaboration with Great Wall Motors this time is the Huawei MDC 610, a new generation of intelligent driving computing platform for L3~L4 autonomous driving, to create an industry-leading automotive brain for Great Wall Motors. This strong alliance with Qualcomm and Huawei not only achieves win-win cooperation in different fields, but also successfully expands the intelligent driving industry ecosystem, laying a solid foundation for Great Wall Motors to realize its globalization strategy.
After many years of operation, Great Wall Motors has a strong circle of friends covering China’s top three telecommunications giants Telecom, China Unicom, and China Mobile. Top domestic Internet brands such as Tencent, Ali, and Baidu are all highly influential and high-quality strategic partners of Great Wall Motors. Great Wall Motors is strong The united global smart ecology makes the car no longer just a traditional transportation tool, but to evolve into a future smart travel partner.
The development of the enterprise comes from continuous self-value-added and self-challenge. Great Wall Motors gathers its strength with confidence and writes a glorious chapter with hard work. Facing the turbulent wave of human technological change, Great Wall Motors will certainly rely on its forward-looking diversification strategy and outstanding technical strength to become the leader of China's intelligent driving and create a new era of intelligent driving belonging to Chinese brands.