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[Author of the day] Dexter
Chairman of the Reading Giant Slow Council
01
After Google and Amazon, Facebook finally entered the cloud game. This week, Facebook officially announced its own cloud gaming platform, becoming another technology giant trying cloud gaming after Microsoft xCloud, Google Stadia, and Amazon Luna.
02
Compared with the other three ambitious plans, Facebook's cloud gaming strategy appears to be more low-key and niche-neither charges nor gorgeous AAA masterpieces. The main works are all popular mobile games that have been released for a while. Obviously, Facebook hopes to avoid aggressively attacking other giants, but hopes to rely on the huge amount of traffic on the platform to find another way.
03
Now with the addition of FB, cloud gaming has become the "standard configuration" of technology giants. If you don't engage in cloud games, you would be ashamed to say that you are a giant. In fact, this is easy to figure out, because cloud games require massive cloud computing capacity as a basis. The three companies that first entered the cloud game industry are the “Royal Three” in the cloud computing industry. Only by building cloud game products on their own cloud computing platforms can they expand rapidly regardless of cost; and FB with more than 20 billion users is also I have always insisted on building my own data center, and this is how I got the admission ticket for cloud games. However, several other relatively niche cloud gaming platforms, such as Nvidia's Geforce Now, seem to be a bit of a trifle.
04
The concept of cloud gaming is actually not new. After all, to some extent, cloud gaming is actually streaming video plus synchronization operations. As early as the beginning of the century, there were related ideas, but just like cloud computing, cloud gaming is also a possibility that has been formed under the popularity of high-speed networks, especially mobile networks, in recent years. The first to deploy cloud games was actually the overlord of the console gaming industry, OnLive, the predecessor of their cloud gaming platform Playstation Now, was the first officially widely known cloud gaming platform.
05
However, due to the reasons mentioned in the previous article, the demand for cloud gaming in terms of technology and computing power is too amazing, making it difficult for a company like Sony to afford it. What really makes cloud gaming at least seemingly more possible should be Sony's rival Microsoft's xCloud based on Xbox. As an important gaming brand with Xbox and Azure, the world's second cloud computing platform, Microsoft is indeed the company that looks most likely to become the dominant player in the cloud gaming industry.
06
In the past two years, Google Stadia and Amazon Luna, which have recently entered the game, are also not to be underestimated: Both companies have their own mature cloud computing platforms. Amazon even owns the world’s largest game live broadcast website Twitch, and its anchors are playing games. The industry's influence is quite amazing. After entering the cloud game industry, the two giants also spent money to sign game manufacturers, self-built studios, etc., regardless of cost, which meant an arms race.
07
Facebook, which finally entered the game, does not seem to have much to do with the game industry, but the social giant has long been the world's most important casual game platform. It has not only incubated successful game manufacturers such as Zynga and King, but also has a promising future. Virtual reality brand Oculus. Entering the cloud gaming industry this time, Facebook obviously hopes to make some achievements. Whether it can take root in the cracks of the giants, let us wait and see.
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