Since its birth in the 1950s, the video game industry has flourished, which is closely related to the liberation of human imagination. As competition in the global gaming market intensifies, "gamers" are facing many new challenges. Therefore, the 2023 Amazon Cloud Technology Game Developer Conference not only brings the latest game industry initiatives, but also joins hands with industry pioneers to share the best practices of cutting-edge technology in the entire life cycle of game "build", "run" and "growth". Explore the vast boundaries of gaming from a technical perspective.
Live speech
Endless exploration, unlimited games
From the real challenges and countermeasures in the Chinese game market, to the industrial revolution that the global game industry is about to experience; from the current trend of emerging high-quality games, to the prospects for future game development... At the prelude of this conference, Amazon Cloud Technology China Liang Yan, general manager of the district's digital native business unit, and Chris Melissinos, chief evangelist for the video game industry at Amazon Cloud Technology, conducted in-depth discussions with the guests in a live broadcast.
In his speech, Liang Yan first mentioned that China's game industry is in a stage of accumulating pressure. Although the majority of game developers are facing market pressure, they can seize the explosive opportunities by accumulating energy through industry adjustments. Amazon Cloud Technology, as the world's leading cloud computing provider, has long been committed to utilizing computing resources around the world to empower customers' businesses to rapidly and flexibly expand globally, while Chinese game developers "provide game services in any region around the world" At any time, you can have ready-to-use computing, storage, and network resources just like using electricity or running water.” While providing players with a good gaming experience, it also facilitates developers to focus on the construction of game content itself and launch more high-quality games.
Chris Melissinos, chief evangelist of Amazon Cloud Technology, first reviewed the development history of video games based on his own experience, and pointed out: "Video games are the product of the collision of art and technology. Their unique feature is that they can use the advancement of computer technology to play in a broader context. Tell grander and more detailed stories in the game world.” Amazon Cloud Technology can provide game developers of different sizes with the required capabilities, allowing developers to develop, distribute, Operate low-latency, high-reliability games.
Facing the six major trends that will affect the future development of electronic games: "cloud computing and services", "artificial intelligence and machine learning", "virtual reality and extended reality", "web browser deployment", "e-sports" and "metaverse" , Liang Yan and Chris Melissinos both mentioned the technical reserves of Amazon Cloud Technology from different angles: whether it is using the Amazon Titan large language model, Amazon Bedrock service to provide customers with one-stop multi-modal generative neural networks, or using Amazon SimSpace Weaver Create models that are close to the real world, or use Inferentia chips to reduce costs and increase efficiency for artificial intelligence inference workloads - Amazon Cloud Technology is ready at the software, hardware, and service levels, and is constantly exploring more cutting-edge technologies. To help game developers face the future and be fully equipped.
"Construction" sub-forum: cutting-edge technology assistance
Improve development efficiency and enrich game content
From using generative AI to create game content, to using Serverless architecture, NoSQL, Amazon Redshift Serverless, Amazon SimSpace Weaver, microservice architecture and other technologies to unleash the imagination of developers, this forum focuses on many cutting-edge technologies and discusses how to improve development in the construction process. Efficiency and rich game content:
Faced with the "impossible triangle" of games where "good, fast, and cheap can't be had at the same time", generative AI has become the key to breaking the game. Zhang Xiaofeng, chief game solution architect of Amazon Cloud Technology, pointed out that companies are now using the Stable Diffusion model, combined with Amazon SageMaker's asynchronous reasoning and internal queues to optimize concurrency performance, to create AIGC applications on the cloud. In fact, every mature game company should have an independent and controllable AIGC production line to promote the industrial development of the industry.
Amazon SimSpace Weaver is a large-scale space simulation service launched by Amazon Cloud Technology at re:Invent 2022. Wan Xi, the game industry solution architect of Amazon Cloud Technology, introduced the architecture and structure of Amazon SimSpace Weaver based on the challenges faced by game business scenarios. capabilities, and demonstrates the cool effects that Epic Games can achieve by combining Unreal Engine 5 with Amazon SimSpace Weave in practice.
"Operation" sub-forum: In the "Age of Discovery"
Make the game safe, stable, smooth and low-cost
If you want games to run stably around the world and ensure player experience, elastic and flexible cloud resources are indispensable. In this forum, Amazon Cloud Technology's cutting-edge network hard-core technology and "overseas" solutions are presented in turn, showing everyone the methodology for maintaining safe, stable, smooth, and low-cost operation of games in the "Age of Discovery":
During the epidemic, Riot Games relied on Amazon Cloud Technology's cloud services to ensure the operation of e-sports events. Now Riot Games has further cooperated with Amazon Cloud Technology and relied on the Stryker project to develop its e-sports event operations to a new level. Amazon Cloud Technology Games Wang Rui, a senior industry solution architect, shared the development history of Riot Games’ e-sports live broadcast solution in his speech.
Today, as data supervision becomes increasingly severe, data compliance has become the "ceiling" for the business development of overseas enterprises. Amazon Cloud Technology has a full range of solutions, such as building more accurate data discovery capabilities through Amazon Comprehend and promoting data minimization requirements. Implemented, using Amazon Glue service to edit and automate privacy as code... In the speech of Zhao Lei, a senior compliance technology practice expert at Amazon Cloud Technology, you can learn more about how Chinese game overseas companies have responded to data compliance challenges and "stable and long-term development" Secret.
"Growth" sub-forum:
Data-driven, precise operations, driving growth
This forum focuses more on how to use data to drive precise operations and promote growth. Whether it is using serverless architecture to improve data processing efficiency, using large language models to provide new possibilities for user analysis, or using AI/ML to reduce costs and increase efficiency, build a safe game community, and improve player experience, Amazon Cloud Technology can provide Corresponding technologies and infrastructure help companies reduce costs, increase efficiency, and grow rapidly.
According to regulatory requirements, game companies going overseas need to review the text and pictures generated in the community. Chen Ning, machine learning product manager of Amazon Cloud Technology, explained how to combine Amazon Cloud Technology AI/ML services to flexibly meet customer review needs and reduce costs. Service operation and maintenance time, improve audit quality.
The use of deep reinforcement learning technology in game development and testing has always been a very hot topic in the game industry, and it is also a complex AI/ML project. Yang Kaige, an application scientist at Amazon Cloud Technology, explained how to use distributed training and deployment frameworks on the cloud to speed up Algorithm implementation and iteration speed make the game a better player experience.