Push notification refers to product operators actively pushing messages to users through their own or three-party "push services". Simply put, the messages we see in the notification center or lock screen interface of mobile devices (for example, mobile phones) are all push messages.
As one of the service providers of message push, what are the characteristics and advantages of Huawei Push?
Stable system long connection, high arrival rate
The message arrival rate is a key indicator to measure the stability and reliability of the message push channel. Generally, there are two main application push message channels, one is self-built push channel, and the other is manufacturer push channel.
The application is pushed through a self-built channel, and usually requires the application process to be in a running state. In most cases, when the operators push messages, the application process is often not running unless the user actively opens the application or grants the application certain system-level permissions. Taking into account the power consumption of mobile phones, few users will grant system-level permissions to applications, which leads to a greatly reduced message arrival rate of self-built channels, thereby affecting the effect of push.
As a manufacturer's push channel, Huawei Push Service has established a stable long-term connection to the system, displaying application messages uniformly through system applications. Therefore, after the application is authorized by the user, it does not need to be in the background, but can also push the message to the notification bar, thus ensuring the high arrival rate of the application message-the online arrival rate is 99.8%.
Data source: Huawei push service statistics
High concurrency rate, mass messages can be delivered quickly
In addition to the stable arrival of messages, news, social, and transaction applications also have higher requirements for the arrival speed of messages. For example: at the moment the user completes the transaction, the application needs to send feedback on the transaction status in a timely manner; the message sent by a friend, the application needs to inform the user in the first time, etc...
With the help of the system-level channel of Huawei's push, the push speed of Huawei's push service can reach up to tens of millions per second, and the daily volume of messages is tens of billions, which is enough to ensure timely delivery of messages and meet the daily push requirements of applications.
Multiple accurate push methods help efficient and refined operations
The high arrival rate and the amount of concurrency meet the basic needs of messages reaching users, but not all messages are universal, and the timing or content of the push is inappropriate, which may arouse user disgust. Therefore, the refined operation of push is also particularly important.
Dividing people and scenes and pushing personalized content is the core of refined operations. Huawei Push supports audience segmentation and scene-based push capabilities to help applications efficiently achieve refined operations.
(1) Topic subscription: targeted push to users who have reserved or subscribed to certain content, such as targeted push messages to users who have subscribed to product pre-sale reminders.
(2) User tags: through the screening and combination of user tags, the division of the population is realized.
(3) Geo-fence: the user enters and exits an actual geographic boundary or stays in a certain geographic range as a condition for triggering the message to be issued. For example, when a user enters a geographic boundary centered on a restaurant, he can receive discount information for the restaurant.
(4) Situational intelligence: The situation in the user's life is used as a condition for triggering the issuance of the message, and the message is displayed to the user at an appropriate time. For example: when the user's mobile phone is plugged into the headset, the music app pushes the appropriate playlist to the user.
Access is simple and convenient, 0.5 person-day can complete access
The rich capabilities and powerful performance of Huawei's push service meet the diverse push needs of applications. In addition, in order to allow developers to access Huawei push services simply and quickly, the Huawei push service team is constantly optimizing the access process and reducing developers' access costs. At present, the fastest client-side access is 0.5 person-day, and the server provides sample codes, which can be copied and used directly when accessing.
Go to the official website for more details and look forward to your joining.
Original link:
https://developer.huawei.com/consumer/cn/forum/topic/0201421169958420563?fid=18
Author: HUAWEI-HMS Core