Recently, someone asks me, how can the video account be realized quickly? What video account do we use if it can’t be realized? I think the WeChat video account won’t last long.
Don’t worry, it’s our anxiety, not WeChat’s.
These 1.1 billion loyal users belong to WeChat, not yours, not mine.
People who have traffic are always not worried, and people who have no traffic are worried to death.
At present, the official account is the only officially supported carrier for video account traffic. Is it enough? Many people say that it is not enough. In fact, it is okay. After all, the use of official accounts is too rich.
You can insert "Personal WeChat ID", "Mini Program" and "Third Party Link". The key is how you use the video account content to attract users to click on the official account link below the video, and staying is the kingly way.
All operations that are not for the purpose of monetization are hooliganism!"
This "rule" of course also applies to new video accounts.
Earlier, we sorted out how the video account gets more traffic from the public domain, and how to divert traffic from the video account to the private domain, thus forming a closed loop of self-increasing traffic in the public domain—video account—private domain.
Today, Brother Mao will sort out the various monetization methods that have already appeared on the video account. With the hope of discussing with operators of various roads, how to smoothly enter the next step of monetization after the closed-loop flow is formed.
1. What should ordinary people do?
I also have three suggestions:
[1] Think clearly about the location in which you can continuously output 100 episodes of video content. It is important to collect the content. If you don’t think about it, It means you may not accumulate enough.
[2] Learn how to shoot good-looking Vlog videos. The video account encourages everyone to record their lives. It is to take good photos and videos on mobile phones. Are your short videos and mobile phone photography good?-It's not good to learn quickly.
Don’t always worry about missing the era. You must have the weapons that the era needs before you can come in to grab the bonus, otherwise we will all become the cannon fodder of the era, right?
[3] Practicing live broadcast in advance, today is the era of short video + live broadcast. You can either do it yourself or find someone to do it with you. There is no follow-up conversion of the live broadcast. The flow realization efficiency of the video account must still be low. Now that the traffic channel has not been completely opened up, we still have the opportunity to practice, so that we can also earn a wave of dividends.
2. How should ordinary people realize their money?
⑴: Movie number category: content production is extremely difficult and everyone can do it.
How to guide?
1. The movie only shows part of the content, and the text description of the video writes "more exciting content click the link below" to guide the user to enter the video number to see the follow-up content;
Leave the WeChat account on the homepage introduction, and let users add the account in the name of learning video editing and receiving materials;
2. Attach the name of the movie and the official account to the comment area to guide users to follow the official account to see the full version. In the same way, individual video accounts will leave their own official account names under peer videos to dig into the wall;
3. Leave the text directly at the end of the video "Due to the time limit, click the link below to see the full video".
How to realize it?
1. Drain to personal WeChat account: sell video editing skills, online teaching, sell official account distribution platform links, and charge a recommendation fee;
2. The official account opening traffic is mainly used for advertising revenue;
3. Reply to the mini program link in the official account, share movie resources in the mini program, and insert APP ads to earn CPD;
4. The official account keeps follow-up videos, but the video ads are required to be played before they can be played, earning CPC;
5. Leave the promotion link below the video for official account novels, e-commerce distribution, and earn CPC.
⑵: Good things sharing: use life scenes to show all kinds of practical good things.
How to guide? The
video is well organized, and the link is named "click here to buy the same video" to attract interested people. At the same time, interact with users in the comment area and prompt "open link to buy".
How to realize it?
1. The official account article stays in the mall applet, and sells various daily necessities, snacks, home appliances, etc. in the applet;
2. Leave the assistant WeChat account in the article on the official account, and attract users to add assistant friends to receive it by means of "paying free shipping", displaying the product in the circle of friends, and making a deal on WeChat.
3. Associate the WeChat small store on the personal homepage; click directly to buy and place an order.
⑶: Handmade woodcarving: not only woodcarving, but other handicrafts are also very suitable for the production process. The complete presentation of the production process can make the audience feel at ease about the product quality.
How to guide?
1. Name the official account below the video "The same video can be contacted";
2. In the comment area, reply to the inquiring user and let them add personal WeChat chat;
3. Leave a personal WeChat account in the background image of the video account homepage.
How to realize it?
1. Drain users to personal WeChat to sell wood carving ornaments, Moments will send product pictures and related introductions, and WeChat will place orders.
2. Personal homepage associates with WeChat small store; jump directly to place an order.
⑷: Skill-sharing category: Single-person appearance to share mobile phone usage tips. Not enough relevant knowledge? Search a lot on the Internet.
How to guide? The
official account link is named "Selected Goods, Help You Save Money, Please Find Me!".
How to realize it?
1. Leave the personal WeChat QR code on the official account article, use "membership coupon, free gift" as a gimmick to attract users, and lead to personal WeChat to sell mobile phones and mobile phone accessories;
2. The official account articles are kept in the mini program mall to sell various electronic products.
3: Personal homepage is associated with a small store, selling various electronic products.
⑸: Travel sharing category: tourist attractions landscape + tour guide explanation.
How to guide? The
video shows the characteristics of beautiful tourism, pleasant environment and high cost performance.
1. Video description "Click on the link below to show you the most real xx";
2. The official account link is named "Poke here, add me WeChat to receive travel coupons";
3. The blogger's video appeared to remind fans to add WeChat coupons.
How to realize it? The official account
puts a QR code to lead to the personal WeChat account, and the customer service chats privately to ask about travel plans
Provide travel plans and route planning, and sell tour package tickets.
The above is the video number gameplay that I have introduced to you. The threshold is very low and everyone can do it. I will not introduce them one by one here; if you want to enter the video account, you can add the
start-up cost of Brother Mao , who is doing traffic business, selling advertisements, and selling virtual products, which is suitable for novices to start a business.
I have previously emphasized my entrepreneurial idea-to do something cumulative.
Converting public domain traffic into private domain traffic is cumulative.
But everyone's entrepreneurial philosophy is different. What I said may not be all good for different people.
There are people operating every gameplay, and every small project has people making a fortune.
Before the operation, pay more attention to a few colleagues and follow the imitation to finish.
The video traffic bonus is right in front of you. If you don't give it a try, how do you know that you are not the next to make money?
Guoren Network Information-Brother Mao: Whether it is in terms of operation, content, or monetization of popular gameplay, the purpose of our focus on playing video accounts is to quickly grab the traffic dividend of short videos and complete the monetization conversion.