As a newly emerging traffic pool, the video account has become a new traffic position sought after by many companies and gold diggers, but the current platform rules are not so perfect, which very tests the creator's ability to operate and policy sensitivity.
No matter which platform, once you touch the red line, no matter how powerful your work is and how many fans you have, even if you are not careful, you will be punished accordingly.
From limiting current, lowering rights, blocking some of your functions, from directly deleting your account to clear all your data, or even permanently banning your account.
In order to let everyone better realize the content and avoid stepping on pits, the editor has sorted out several illegal operations that are easy to be officially banned. I hope it will be helpful to everyone's operations!
1. Data packaging
At present, most of the current restricted and blocked video accounts are punished because of data packaging for the account. The so-called data packaging actually refers to the behavior of brushing praise and comments through various means to make the video data look better. That is, we are familiar with making fake traffic, but the name is beautified.
You know, for most operators, the biggest problem is to achieve the account number from 0 to 1, gain exposure and increase fans.
So, many players choose to give videos likes, comments, or fans through other channels in order to make videos have good-looking data or enter a larger traffic pool to gain exposure.
The video account officially prohibits this practice. Once caught by the platform, it will be restricted from streaming or banned. The specific penalties are as follows:
Stop recommending related dynamics and limit the spread;
Accounts that have repeatedly posted activities that violate the regulations will be upgraded and handled until the account is banned;
For the black and gray production gangs that provide tools behind, they will reserve the right to use legal means to further pursue accountability;
All three punishments mean one result: the number is gone.
Therefore, do not go to the volume.
2. The account violates platform rules
In addition to being blocked because of traffic fraud, there are also acts of being blocked for violating platform rules, let's take a look together.
01, hard wide diversion
Personal profile or user avatar with diversion content, whether it is diversion to other platforms or personal WeChat may violate the rules;
02. Username exaggeration
Names such as "New Media Operation Instructor", "Short Video Practical Instructor", etc., can easily cause qualification questions and be blocked;
03. Induce users to share/follow
Video number content cover or content that induces sharing/diversion/focusing on yourself may violate the rules and be punished, and guide copy such as "please repost it" and "repost it for life" is not allowed of.
At the beginning, the WeChat official account "blocking" Moments marketing regulations included "inducing users to share, follow, like and comment. For example, using some kind of benefit inducement, including but not limited to inviting friends to open the gift box, collecting likes, and sharing can be added once Lottery opportunities, etc." This also applies to video numbers.
04. Title Party
Publish harassment, incitement, exaggeration, and misleading information to attract attention, and the title contains personal safety, horror, extreme content or the use of insults, swear words, exaggerated descriptions, inciting people to do/not do certain behaviors, these headline party behaviors It is very easy to break the rules and be blocked.
Three. Film and television number mixed cutting and transportation
The third way to play is to move the movie and TV account. At present, most of the movie accounts are carried and mixed. Many of them have no creative ability. You can directly move the content of the movie and TV account on a certain sound, and then edit it again. , Change the video repetition rate (de-duplication) and release it directly.
After disassembling these video numbers for film and television mix editing, it was found that most of the routines of film and television numbers are the same, which are mainly divided into three parts:
01. The content uses the psychology of curiosity to arouse the appetite of the audience. The works with "bursting point" content in the film and television clips are the objects they carry, that is, vulgar and pornographic, can satisfy the audience's curiosity psychology, or the plot has a huge flip Fragments.
02. Words guide fans to realize the realization of advertising monetization, such as: "click the link to watch the full version of the video (5.2w people are watching)" or "click to watch the follow-up clip", but when the user clicks on the article link, they find that only after watching the advertisement You can watch the full version of the video, and there may even be cases where there is no video only with ads.
Because the video quality of this kind of film and television confessions is mostly poor and suspected of plagiarism, and there are acts of compulsory advertising diversion.
Four. Conclusion
Don’t step on the minefield mentioned in the article. Once discovered by the platform, the account will basically be abandoned, and the previous efforts will be in vain. For the long-term development of the platform, the video account is indispensable to vigorously rectify the content ecology. Yes, the content will become more and more standardized in the future.
If you want to truly seize the air outlet to realize traffic monetization, it is inseparable from refined operation and output of high-quality original content, instead of taking a temporary advantage and making a fortune.
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