The data given by many market research agencies all pointed out that Xiaomi defeated Apple and ranked among the top three in the global mobile phone market. In order to further consolidate its advantage and defeat Huawei, it is currently launching 1 billion subsidies to face Double Eleven. Good results in a busy shopping season.
According to data released by counterpoint, the market research agency, Xiaomi’s mobile phone shipments were 46.2 million units in the third quarter, while Apple’s shipments were 41.7 million units. As a result, Xiaomi surpassed Apple and became the top three in the global mobile phone market.
The year-on-year increase in the shipment of Xiaomi mobile phones in this quarter is mainly due to the overseas market. According to the data released by CINNO, the shipment of Xiaomi mobile phones in the Chinese market has increased by more than 20% year-on-year, and its overall shipments have increased year-on-year. As high as 46%, this means that its shipment growth rate in overseas markets is much higher than that in the domestic market.
This quarter, Huawei’s mobile phone shipments were 50.9 million units. Xiaomi was only 4.7 million less than Huawei’s, or 9.2%, and Huawei’s shipments fell by 24%. Between one increase and one decrease, Xiaomi’s shipments in the fourth quarter There is a big chance to defeat Huawei. To defeat Huawei, Xiaomi must seize more markets in the domestic market.
In fact, over the past few years, the continued growth of Xiaomi mobile phones has mainly relied on overseas markets, and the domestic market has become its shortcoming. Once Xiaomi’s mobile phone shipments in the domestic market accounted for most of its overall shipments, but the domestic market’s shipments in the third quarter accounted for less than a quarter.
However, the Chinese market is the world’s largest mobile phone market. Huawei, OPPO, and Vivo, which have placed huge pressure on Xiaomi, have achieved a leading advantage over Xiaomi in the domestic market. Obviously, Xiaomi needs to improve whether it is to increase its overall shipments or suppress competitors Its shipments in the domestic market.
Fortunately, the data in the third quarter showed that Xiaomi finally achieved a sharp rebound in the domestic market. In this quarter, its shipment growth in the domestic market ranked first, while the shipments of Huawei, OPPO, and vivo in the domestic market all declined. It proves that Xiaomi has finally seen hope in the domestic market after more than two years of adjustment.
Faced with this rare opportunity, Xiaomi recently launched a 1 billion subsidy program to further reduce the price of mobile phones and improve the cost-effective advantage of mobile phones, while seizing the opportunity of Double Eleven, the last shopping season in the Chinese market this year. Data from the 618 Shopping Festival this year shows that Redmi K30 Pro and Xiaomi 10 are among the top two in the sales of 5G mobile phones. Now with the support of huge subsidies, they are expected to achieve good results on Double Eleven. Perhaps its sales in the domestic market in the fourth quarter Further growth is expected.
If Xiaomi’s 1 billion subsidy program works and Double Eleven achieves a rapid increase in mobile phone sales, then the domestic market’s mobile phone shipments in the fourth quarter are expected to grow further, and its overall shipments will surpass Huawei. It also hopes to maintain the top three in the global smartphone market in the fourth quarter.
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