Data released by many market research agencies all pointed out that in the third quarter, Xiaomi defeated OPPO and ranked among the top three in the world. This is also the return of the first-line mobile phone brand after a lapse of six years. However, it has not been able to sit back and relax because OPPO's shipments are actually It is not much different from it, and it may be surpassed by OPPO if you are not careful.
According to data released by counterpoint, the market research agency, OPPO shipped 31 million units in the third quarter, realme shipped 14.8 million units, and the combined shipments of the two reached 45.8 million (realme and OPPO belong to Oga Holdings). , So they can actually total their shipments together). In this way, OPPO+realme's shipments beat Apple to the fourth place in the world.
More than that, the total shipment of OPPO+realme is only 400,000, or 0.87%, compared with the 46.2 million shipment of third-place Xiaomi. In addition, OPPO also has a "son" called OnePlus, which is released in the quarter. There are also hundreds of thousands of units in shipments, and the total shipments of OPPO+realme+ OnePlus may surpass Xiaomi and become the third place in the world.
It can be seen that although Xiaomi has successfully won the title of the third largest mobile phone brand in the world, its position is not stable. OPPO series shipments are almost the same as Xiaomi, and OPPO series is posing a major threat to Xiaomi.
In the domestic market, the OPPO brand has entered a stage of rapid growth since 2015, and subsequently won the first place in the domestic smart phone market in the third quarter of 2016. The rise of the two brothers OPPO and vivo directly led to the rapid growth of Xiaomi mobile phones since 2016. It can only rank fourth in the domestic smartphone market share.
Due to its disadvantaged position in the domestic market, Xiaomi chose to go overseas and achieved great success in the Indian market. It has maintained this position for 13 consecutive quarters since it won the first place in the Indian smartphone market in 2017. However, the Indian market is now also A strong impact from the OPPO series.
In 2018, OPPO created the realme brand, and then the realme brand hit the Indian market. Realme mainly focuses on the online mobile phone market in the Indian market. In 2019, realme’s quarterly shipments in the Indian market have continuously doubled. Realme’s direct competitor is undoubtedly Xiaomi. By the third quarter of this year, realme+OPPO has surpassed Xiaomi in the Indian smartphone market. It can be said that the OPPO series has actually taken the first place in the Indian smartphone market.
With the great success of realme in the Indian market, realme returned to the domestic market last year. When realme first entered the domestic market, it focused on selling points such as fashion, lightness, and thinness. The prices of its mobile phones were generally higher than 2,000 yuan, which did not pose a threat to Xiaomi. However, since the third quarter of this year, the realme Q series launched by realme has a low starting price of 998 yuan. , Suddenly took away the name of the cheapest domestic 5G mobile phone that Xiaomi has defended for a long time, showing that Realme has begun to directly compete with Xiaomi in the domestic market.
Realme has shown a strong competitive advantage over Xiaomi in the Indian market. Today, the total shipment volume of realme+OPPO in the Indian market has surpassed that of Xiaomi, and the shipment volume of realme+OPPO in the global market is close to that of Xiaomi. Everything shows that the OPPO series poses a huge threat to Xiaomi, and it is not easy for Xiaomi to secure its position as the third largest mobile phone brand in the world.
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