Install Share: US "holiday shopping season" online sales will reach 189 billion US dollars
According to TechcCrunch, a new study by Adobe Analytics shows that online shopping for holidays in the United States will increase significantly due to the epidemic. The agency expects U.S. online e-commerce sales in November and December 2020 to reach 189 billion U.S. dollars, a year-on-year increase of 33%, setting a record.
In 2019, the growth rate of online sales during the holiday shopping season in the United States was only 13%. Adobe Analytics said this year's "Cyber Monday" will be extended from one week to one month. Adobe Analytics also predicts that from November 1 to November 21, daily online sales will exceed 2 billion US dollars, and then from November 22 to December 3, daily online sales will increase to 3 billion US dollars .
Adobe Analytics said that even small and medium-sized retailers will have a 107% increase in online revenue compared to large retailers with revenues of more than $1 billion and an 84% increase.
In fact, giants including Amazon and Wal-Mart have extended their winter sales promotion period, and Amazon has also added 100 million temporary employees to cope with online growth. (Finish)