As the leader of short videos, Douyin is a household name.
With a simple stroke, you can see what you like. I have to say that Douyin's algorithm is becoming more and more humane.
Because of the humanization of Douyin, it has attracted a lot of traffic. Douyin's entrepreneurial projects have become more popular than before. However, any industry follows the law of 28, and there are still a few successful people.
Most entrepreneurs have flinched before breaking through the shackles of rising fans.
The core of Douyin is traffic. If you don't break through this shackle, then no matter how hard you work, you won't reach the end.
Today, I will share with you the name, avatar, account profile... the fan skills hidden in those TikTok homepages.
The TikTok homepage is the first impression of the account in the eyes of users. If the TikTok homepage can be edited well, it will increase the user’s favor while also achieving fan growth.
Let's talk about how to edit the homepage. Homepage editing is a crucial step for Douyin's fans.
1. The name of the account
A good name is the first step to gain popularity.
Common good names generally have these 3 characteristics:
· It is easy to remember, such as black face v, daigura k
· Easy to understand, such as spicy Dezi, poor cuisine
· Easy to spread, such as a Buddhist monk and the talking Liu Erdou
Common names are mainly as follows:
1. Learning
Nowadays, some people use Douyin not just to consume time, but to learn knowledge.
Now there are a lot of knowledge and teaching videos, because there is demand, there will be supply and demand. If you want to choose this aspect, it is recommended that your name can be "dog trainer", "old squad leader", "consultant", etc. .
The name must be related to your content, so that users can save time and find the content they are interested in in the shortest time.
2. Professional
Regarding the field and occupation involved in the account content as the name of the account will make users feel very real and relieved.
For example, "Xiaoxia Talks about Movies", "Big Stomach King Mizijun", "Spicy Dezi", etc. These accounts sound particularly close and without a sense of distance.
3. Specific category
It has its own brand, and the main purpose is to bring goods, sell goods, do live broadcasts, and advertise.
Therefore, the account names of such people must be attractive, such as "live those things", "life esthetician", "douyin good things recommendation" and so on. This type of account will clearly tell users their domain and category.
4. Authority
Is particularly good at a certain field, with a certain degree of authority.
For example, "China Economic Net", "Finance has something to say" and so on. The name combined with the video will make users believe it and think it makes sense.
5. Selected category
It is to filter out the most important and exciting parts, such as "funny selection", "TV series selection", "entrepreneurial selection" and so on.
This type of name is to help users save time and make it easier for users to see the most exciting parts.
6, call type
The user video content of this kind of name is: "What actions do you do to lose 20 pounds", "Stay on eating XX products for 20 days and lose 10 pounds".
This type of account can attract users in the corresponding field. If the content is good enough, users will rely on you. Be careful not to leave your own contact information in the name, and the weight will be reduced.
2. Avatar
The avatar and background are both the user’s first impression of you, indicating personal ip and brand symbols.
If this aspect is not done well, users may feel that you are unreliable, such a small thing cannot be done well, and the serious point may even cause the entire project to fail.
1. Avatar style
The style of the avatar should be determined according to the content of your own video. For example, your video content is a movie clip type, and your avatar is a basketball avatar. This doesn’t fit well, and users find it very strange.
For example, if you want to be an internet celebrity, and the videos are all made by real people, it is recommended that you use your own image photos as your avatars. Fans will feel real and trust you more.
2. Suggestion
If it is a text avatar, it must be concise. If there are too many characters and no aesthetic feeling, the avatar must be related to the name, so that the name is convenient for interested users to find you.
To avoid advertising, you must abide by the rules of the platform, and before doing anything, you must look far and not just look at the front.
3. Background
The background image can guide users' attention to a large extent.
The background image must be attractive and it must match the video content so that it can be considered a qualified background.
Note: The background image will be automatically compressed. Generally, you can only see the following part by pulling down, so you must put the most important part in the middle of the background, so that it is easy to highlight the main content.
If you don’t know how to operate, you can take a look at the following popular big Vs and learn from it. Remember not to plagiarize completely. I hope that through these few cases, you can understand the importance of this article.
1. ip type, deepen the impression
This type of style is self-centered to create Douyin, so the overall style needs to be a real person or oneself. Such an account is conducive to personal image and deepens the impression of users in their hearts. Sister is also of this type.
2. Attract attention and deepen the direction
This type of account background has a characteristic, it is very attractive and has a clear direction. Users who have watched the background will be very clear about the content of this type of video, combining self-introduction and guiding attention, two-pronged, deepening users' memory points, for example: Li Jiaqi.
3. Brief introduction, deepening the characteristics
This type of background is generally determined according to the character and has its own unique characteristics. To do this type of background, you must have one or two outstanding characteristics of your own. You can also post the time of your live broadcast or video update to it. Remember not to leave your own. Contact information, if you leave it to be recognized by the platform, it will reduce your weight. Don’t overlook the integrity of the account for the sake of outstanding features.
to sum up:
In the process of setting up an account, the creative content can be customized, but the content must be careful, and don't forget to pay attention to the account weight and conversion information.
The background image is just an auxiliary way to attract users' attention. If you want to achieve long-term and high-stick user growth, you still need to work more on daily operations and video shooting.
That's all of the above.
Don't forget to like and follow when you see this. I hope this article can help you. If you have any questions and good suggestions, you are welcome to communicate in the comment area. I will reply one by one.