How can Douyin novices increase their fans and sell goods to earn income?
For Xiaobai, if you want to realize your money , you must do at least the following 4 steps.
1. Identify yourself and create a persona.
First, you need to think clearly, what kind of person are you? What kind of personage do you want to create? List all these things, the more granular the better.
For example, you like red, you like to fight with people, you are a curious baby, and so on. The more detailed and vivid the information, the better. Give yourself a clear and clear personality.
Of course, it’s best for this person to be close to your true personality. You don’t want to be such a person, you have to show that kind of personality. In the future, you may appear on the live broadcast, chat with fans and sell goods. At that time, fans will have a more intuitive and true feeling of you.
Our personality needs to have a clear stand and a sharp point of view, but at the same time it must also be true, so that it can stand up and won't collapse.
Regarding account positioning and personality creation, the editor has summarized a set of short video account person settings.
Including the character's profession, appearance, personality, strengths, core positioning, value, understanding portrait, mantra, and label. Each character setting contains different keywords. According to these keywords, the vertical refinement and positioning are carried out to make the establishment distinct.
2. Maintain a unified account style.
Account style includes video content and video format. For example, whether it is filming into a joke, product evaluation, or scene display, whether the video format is horizontal or vertical, and real-life oral broadcasts are still only displaying products. These are best to maintain a unified style, you can add some covers if necessary.
In the early stage, you need to test, what kind of style is more popular with users, you need to really investigate your target user group, find the style that users like, and then fix it and keep this style unchanged.
Because only in this way can you continue to deepen the user's memory of you.
3. Find an industry
you are familiar with Which industry you are more familiar with and what you are good at, your video content should be prepared for this industry direction.
If you have a good appearance, go to make beauty clothes; your home is decorated very beautifully, and you have nothing to do at home every day, then be a home expert and show what good things you have at home; you have a special understanding of food , I like to cook and eat, you can choose to be a food expert.
You must carefully analyze, find your own advantages and strengths, and then determine what industry you are suitable for. You don't understand it at all, and there is no convincing when recommending products in the future.
4. Determine the video content and core value
Regarding the video content, if you just want to realize commercial cash, I don't recommend making a pure content account, because the later transformation is more difficult. The result is either a drop in followers, or the next video traffic will drop off a cliff.
At the beginning of an e-commerce account, you have to determine that you can provide users with the core values that an e-commerce account can provide. For example, you can push some cost-effective products. You can help the user choose products to solve the pain points and difficulties in his life. Good product selection work is the most valuable point of this e-commerce account.
You have a certain bargaining power or brand resources, you can get coupons for users and get the lowest price, which is also the place to reflect your value. Of course, at the beginning, your fan base is not that big, you can't fight for benefits for users, don't worry. You combine e-commerce and content to provide users with some knowledge value in content.
If you are a travel expert, where you go to travel, you can talk about the customs of this place and tell you some strategies;
you are a beauty expert, you can teach everyone how to draw a date makeup;
you As a maternal and child expert, you can teach you how to make complementary foods and share parenting experiences;
if you are a home expert, you can also share life tips.
Tik Tok explosion video classification
[1] Contrasting
This type of video is mainly a reversal of the ending, and the content of the upper and lower parts is strongly contrasted, which arouses users' expectations, and then sees the end.
Like the drag video of Douyin Master Ah Chun, the first half is men's clothing, and the second half becomes women's clothing, creating a dramatic contrast. This kind of video is a contrast video.
[2]
Douyin, which provides entertainment, is essentially a pan-entertainment platform, and its purpose is to let users relax and entertain. So funny videos are easier to be popular. Even if there are many people telling the same joke on Douyin, they will get a lot of likes, because there are always people who haven't read it. It caters to the psychological needs of people's entertainment, so this type of funny video has always had a market.
[3] Emotions, inspirational, golden sentences,
and some are emotional, which can move users' hearts; inspirational ones, let users see it with enthusiasm; golden sentences, which can make people rush to spread, more profound or funny .
[4] Popular music
From a music perspective, some popular music often has some explosive factors. Either it sounds really good, or you can add some effects to your content, like contrast. Including this music, it is easy for everyone to imitate other people's shooting with this music, because it has been verified by users.
Popular tips on
[1] Increase the completion rate, try to guide users to watch your video as much as possible
to leave the suspense of the ending at the end, do some guidance on the copy, and tell everyone what highlights are in the end. This is an improvement to the completion of the broadcast. Rate method.
[2] Pay attention to the first 3 seconds The first 3 seconds is
the easiest way for users to swipe you away. Whether you can do it in the first 3 seconds determines whether the user needs to continue to look down. So you must come up in the first 3 seconds to have a clear point of view and a clear stand. You need to let the user know what you want to do and what you want to say. If he does not understand what you want to do after watching it for three seconds, he may just cross it off.
[3] Interaction
A video with a high interaction rate will inevitably give you more traffic. Even if you cause users to complain about you, your views are strange, and users will argue with you, which is also a sign of high interaction rate. So sometimes, you can ask everyone what do you think of this matter by asking questions? What if it is you? Is there such a person around you, etc.?
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